I FOUND IS, ALL THE TIMES,
THESE ARE NOT TEAMS THAT
HAVE ALREADY JELLED AND
FORMED AND NEED TO WORK.
”
Karen Cross, Design Manager
Atlassian
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WITHOUT UNIFYING THE PARTS
AND BRANDING IT A PROCESS,
MAKES IT TO DIFFICULT FOR THE
PEOPLE WITH AUTHORITY TO
UNDERSTAND.
”
Alex Britez, Digital Strategy Designer
Macmillan Education
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THE LAST TWO WEEKS OF THE
PROJECT ARE LESS CRAZY.
”
Matt Bridges, CTO
Intrepid Labs
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DESIGN
SPRINT
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DESIGN
SPIKE
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PRODUCT
DISCOVERY
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DISCOVERY
SESSION
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DEEP
DIVE
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No content
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No content
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No content
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Innovation Team
Existing CTCT Team
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Innovation Team
Existing CTCT Team
MVP
Minimum Viable Product
Project Team
CTCT
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revolution
Innovation Team
Existing CTCT Team
MVP
Minimum Viable Product
Project Team
CTCT
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revolution
evolution
Innovation Team
Existing CTCT Team
MVP
Minimum Viable Product
Project Team
CTCT
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13
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13
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13
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13
Innovation Team
Existing CTCT Team
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13
Innovation Team
Existing CTCT Team
clarify
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13
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
clarify
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13
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
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13
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
integrate
Project Team
EXISTING PRODUCT
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13
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
New Team
PRODUCT
pilot
integrate
Project Team
EXISTING PRODUCT
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13
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
New Team
PRODUCT
pilot
integrate
Project Team
EXISTING PRODUCT
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13
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
scale
New Team
PRODUCT
pilot
integrate
Project Team
EXISTING PRODUCT
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13
revolution
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
scale
New Team
PRODUCT
pilot
integrate
Project Team
EXISTING PRODUCT
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13
evolution
revolution
Innovation Team
Existing CTCT Team
MVC
Minimum Viable Concept
MVP
Minimum Viable Product
build
clarify
scale
New Team
PRODUCT
pilot
integrate
Project Team
EXISTING PRODUCT
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Source: gv.com; thoughtbot.com; smashngmagazine.com
Understand Diverge Prototype Validate
Decide
Understand Diverge Build Test
Converge
Define Understand Build Test
Ideate
Unpack Sketch Prototype Test
Decide
2013
2015
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UNDERSTAND
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16
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17
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NEED
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BREAKTHROUGH
NEED
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BREAKTHROUGH
NEED
what really happens
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BREAKTHROUGH
NEED
assumptions
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No content
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20
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21
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22
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23
JOURNEY
MAPS
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No content
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DIVERGE
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26
CHALLENGE
MAPS
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27
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28
When ___SITUATION___ happens,
!
(__PERSONA__) need(s) to
!
__OBJECTIVE__ so that (or to obtain)
!
__BENEFIT__.
Credit: Alan Klement
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29
When ___SITUATION___ happens,
!
(__PERSONA__) need(s) to
!
__OBJECTIVE__ so that (or to obtain)
!
__BENEFIT__.
Credit: Alan Klement
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SIX-UPS
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No content
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CONVERGE
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33
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No content
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35
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BUILD
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37
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38
Lo
Hi
Interactive
Fidelity
Hi
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TEST
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40
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41
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DEBRIEF
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TEST METHOD
METRICS
VALIDATION BOARD
ASSUMPTIONS
EXPERIMENT SETUP RESULTS
CORE HYPOTHESIS
SUCCESS CRITERIA
VALIDATED
TEST NAME DATE
BUSINESS OBJECTIVE TEAM
INVALIDATED
WHERE MORE DATA CAN BE FOUND CONCLUSIONS & RECOMMENDATIONS
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No content
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45
PLUS-
DELTAS
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JUMP
START
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No content
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MVP
Minimum Viable Product
build
Slide 70
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MVP
Minimum Viable Product
build 30-60
days
Slide 71
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MVP
Minimum Viable Product
build
Test
Feedback from a small group
of customers
pilot
30-60
days
Slide 72
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MVP
Minimum Viable Product
build
Test
Feedback from a small group
of customers
pilot
30-60
days
30-60
days
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MVP
Minimum Viable Product
build
Test
Feedback from a small group
of customers
pilot
Scale or fail
Grow
scale
30-60
days
30-60
days
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MVP
Minimum Viable Product
build
Test
Feedback from a small group
of customers
pilot
Scale or fail
Grow
scale
30-60
days
30-60
days
30-60
days
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MVP
Minimum Viable Product
build
Test
Feedback from a small group
of customers
pilot
Move to CTCT Project Team
Transition
integrate
Scale or fail
Grow
scale
30-60
days
30-60
days
30-60
days
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MVP
Minimum Viable Product
build
Test
Feedback from a small group
of customers
pilot
Move to CTCT Project Team
Transition
integrate
Scale or fail
Grow
scale
30-60
days
30-60
days
30-60
days
30-60
days
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}
}
DESIGN SPRINT JUMP START
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LIFE IS TOO SHORT TO
BUILD SOMETHING
NOBODY WANTS.
”
Ash Maurya, Author Running Lean
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BE A
“DESIGNTIST”
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LEARN MORE
hello@ctodd.com
@iamctodd
Early Release on
O’Reilly Media
designsprintbook.com