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How to double online revenue & leads using blog content. Abbie Dando MONDAY CLICKS linkedin.com/in/abbiedando/ Speakerdeck.com/abbiedando

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Who uploads blog content just to tick a box?

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This is where you’re going wrong!

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You will generate qualified leads & sales. You can measure & prove it too! Invest in your blog activity

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But first…

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The modern blog evolved & escalated between 1994 to 2001

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Authentic SEO-Optimised Shareable Hit a Nerve

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Blog Content Can Online Revenue DOUBLE How Method Works For: B2C brands B2B brands Ecomm Agencies Apps

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6 Steps 1.SEO-Mindset 2.Audience Buying Journey 3.Keyword Research 4.Content Funnels 5.Create Content 6.Measure & Refine

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Step 1 Have an SEO-Mindset

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No more throwing together content to tick a box

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No more writing blindly without any keyword or call to action focus

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Understand how your blog fits within your full keyword strategy

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Be aware of cannibalizing other web pages

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A 600-word blog, written by AI, is just not going to cut it.

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Step 2 Understanding Your Audience's Buying Journey

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2 3 I’m thinking about tickets to Disneyland Paris 1

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Awareness Consideration Purchase Retention Advocacy Grab your customers attention here …and here, using blog content. …here…

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Awareness Consideration Purchase Retention Advocacy Know your customers: Pain points Queries Worries Wants Needs Aspirations

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Family hotels near Disneyland Paris with a pool? Best places to take kids for memorable holiday? Awareness Consideration Top places in Europe to visit with kids. Do Disney restaurants have good gluten-free options?

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Use AI to brainstorm your customer’s journey

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Step 3 Carry out Keyword Research & Sort into buying journey

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Are people really searching for this stuff?

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What’s the competition looking like?

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What else are customers searching for?

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Now sort your keywords into one of four buying stages

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Awareness Consideration Decision Post-Purchase Top places in Europe to visit with kids? Tends to be a service or product page Family Hotels near Disneyland Paris with a pool? Disneyland Paris Tickets Disneyland Paris passes / discounts for returning

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Step 4 Create Content Funnels …don’t forget internal linking!

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Awareness Top places to visit in Europe with a family Consideration Hotels near Disneyland Paris with a pool Cheapest way to buy tickets Decision Disneyland Paris Tickets Post-Purchase Disneyland passes Discounts for returning Funnel 1 Disneyland Paris

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Awareness Must see places in Europe Best Honeymoon Destinations Consideration Is it worth going to Venice? Top things to do in Venice Decision Day trip tours to Venice Post-Purchase Venice events 2025 Funnel 2 Venice Tours

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Step 5 Commit to a Content Plan & Start Writing!

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Can’t I just use AI for this?

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Content That Converts Is Authentic Honest Genuine Unique!

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Search Volume Customer Journey Relevancy Intent What do you prioritise first?

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Awareness Top places to visit in Europe with a family Decision Disneyland Paris Tickets Post-Purchase Disneyland passes Discounts for returning ??? ??? Complete Funnels Matter! Consideration

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PLEASE research what’s already ranking. You need to beat it!

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Word Count? Images & Video? FAQs? Downloadable content?

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Step 6 Measure, Learn & Refine

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Here comes the exciting bit…

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Setting up the right tracking is essential Measure

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Total Users New Users Average Session Length Conversions: leads & sales Bounce Rate Views Per Session Data to track

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Learn Confidential data

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Refine Confidential data Blogs with highest revenue - what can we learn from them? Blogs with high sessions - how can you improve conversions? Views per session - where are customers going? Can you funnel them better?

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The MORE data you gather, the MORE you know, the MORE sales you achieve.

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We generated over 300 leads for a B2B client in just 3 months

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Helped ecomm client increase sales of a key product by 20% by implementing this method.

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6 Steps 1.SEO-mindset 2.Audience Buying Journey 3.Keyword Research 4.Content Funnels 5.Create Content 6.Measure & Refine Summary

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DON’T overlook your blog content

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IMPLEMENT proper tracking systems

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APPROACH blogs with an SEO mindset

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Thank you! Let’s connect linkedin.com/abbiedando linkedin.com/company/monday-clicks