Design Thinking Workshop Design Orlando May 2013

No content

No content

What isn’t Design Thinking? Magic A better way to brainstorm A Business discipline A special sauce you can drizzle on top of your caramel frap and magically design anything amazing A ridged toolset for accomplishing design

What is Design Thinking? Design The way designers think when approaching design Bias toward action Good for your brain

What is Design Thinking?

empathize define ideate prototype test d.school

Pillars of Design Thinking Bias Toward Action / Build To Think ABE (always be empathizing) Abductive reason

Design Challenge: Redesign the Gift Giving experience Pair up Make sure you have your packet Try and find someone you don’t know well

Empathize e d i p t Foundation of Human Centered Design Engage: Interact with and interview users through scheduled and unscheduled encounters Observe: View users and behavior in the context of their lives Immerse: Experience what your user experiences

No content

Empathize e d i p t Interview for Empathy Assume a beginner’s mindset to remove your bias from the users response Asking the question “Why?” can be helpful in understanding thoughts, emotions and motivations Categorizing responses into Say, Think, Feel, and Do can be helpful for creating actionable define/brainstorm material

Define e d i p t Synthesize empathy data into actionable formats Analogous Solutions: Very often, when you design with one heightened user need in mind - you end up designing for many Great design takes a very strong opinion about end users Reframing your insights helps to continue empathize with your user

No content

Flare Focus (synthesis) empathize define ideate prototype/test (analysis)

Define e d i p t Develop a “Point of View” statement Need: Identifies a need that is deep, emotional and actionable (verbs) User: Specific, empathetic language about your user Insight: Synthesize your observations and make some abductive interpretations A unique, concise reframing of the problem based on user needs and insights

Ideate e d i p t Helps generate stoke Brainstorm! Synthesize diverse perspectives Let ideas compound and bring up more questions to empathize further with users

No content

Ideate e d i p t Defer judgement internally and externally There is no bad idea Go for volume Be Visual Stick to headlines to communicate clearly Wild ideas are great How Might We...?: reframe the problem and ask a slightly different question

Prototype e d i p t Concrete embodiment of an idea that becomes a way to test your hypotheses High Resolution: Test how an idea comes across visually Low Resolution: Test how an idea is perceived working or interacting Why?: To gain empathy, to explore (build to think), to learn and refine solutions Fail Early Fail Often

No content

No content

Test e d i p t Put the prototype in the users hands Set the scene or give an explanation to act as a guide, not as a lead Don’t be a salesman Observe / Engage the user by asking questions or iterating on the fly

empathize define ideate prototype test

empathize define ideate prototype test repeat