1 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ 2022 IT Press Tour: Alation Satyen Sangani, Co-founder and CEO Steve Neat, General Manager, EMEA Steve Pimblett, CDO, The Very Group Ashley Womack, Director of Corp. Marketing

2 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ • Wifi: - Network: alation-guest - Password: supersecret • Keep it conversational • Don’t forget to live tweet and tag @Alation • Enjoy breakfast and swag Housekeeping

3 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ 3 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ 8:00am - Welcome (Ashley) 8:05am - Philippe / Reporter Introductions + Alation Intros 8:10am - Company Update + Vision and Product Strategy with Satyen 8:40am - Q&A with Satyen 8:45am - EMEA Update with Steve Neat 9:05am - Q&A with Steve 9:15am - Customer Preso: Steve Pimblett, CDO, The Very Group 9:45am - Q&A 9:55am - Closing (Ashley) Today’s Agenda

4 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ The Catalog is the Platform™ Data Intelligence + Human Brilliance™ Introductions

5 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ • Company Vision and Key Business Updates • Product Strategy • Q&A Agenda

6 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ About Me Satyen Sangani @satyx • Economist turned Entrepreneur • Co-founded Alation in 2012 • Oxford and Columbia Alum Oracle Corporation Feb 2003 - Jul 2012 Vice President, FS Analytical Applications Andale, Inc. Dec 1999 - Jun 2001 Senior Director, Business Development & Product Texas Pacific Group Jul 1999 - Dec 1999 Associate Morgan Stanley & Co. Jul 1997 - Jul 1999 Analyst, Mergers, Acquisitions & Restructurings

7 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ The Catalog is the Platform™ Data Intelligence + Human Brilliance™ Vision and Key Business Updates Satyen Sangani, CEO & Co-Founder

8 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Our Vision

9 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Head of IT Consistent Slow Limited to what’s there “Single Source of Truth” 1985–Present LOB Analyst Multiple “truths” Fast Unlimited “Self-Service” Truth 2005–2015 Business + IT Depends Fast(er) Limited to what’s there AI, ML, Cloud Explosion 2005–2020 We’ve Been Searching for a While… Analytics tools Movement/Transform Data infrastructure Buyer Data consistency Analysis speed Analysis depth + + The Solution: Metadata Management The Solution: Data Governance The Solution: Data Catalog

10 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ 2020–Present We’ve Been Searching for a While… End User Tools ETL & Virtualization Data Governance Infrastructure Spreadsheets Graph Exploration BI Tools DS Notebooks Quality & Observability Access Rights MDM PII Classification ETL Virtualization Data Prep The Solution: Data Intelligence

11 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ What is Data Intelligence? Essentially, a data intelligence system learns & manages the who, what, when, where, why and how of data. And organization’s ability to deliver the • right data to the • right person at the • right time for the • right purpose in the • right medium/context.

12 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Projected increase in Data Analyst jobs 2018 - 2028 Increase in data science jobs since 2012, per LinkedIn 650% 20% Growing number of data consumers Data is Exploding

13 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Intelligence is at the Tipping Point Cloud Transformation/ Migration • 63 ZB in 2021 (volume) • 300+ DBMSs (variety) • IoT and Edge (velocity) Changing Workforce • Turnover, restructuring • New SMEs, lost stewards • Remote work (WFH) Evolving Laws • Privacy: GDPR, CCPA, HIPAA • Risk: BCBS 239 • Industry-specific:FedRAMP Businesses are increasingly built on data assets Capture tribal knowledge, enable collaboration Comply with changing laws and regulations Fuel reports & models with trustworthy, reliable data Artificial Intelligence & Business Intelligence • Garbage-in, garbage-out • Surrounded by disconnected tools [DQ, MDM, ...] • Reports & Models mean more things to find, govern

14 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ The Data Intelligence Market Opportunity 330 customers .

15 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ 2015 2016 2017 2018 2019 2020 2021 Customer Growth 2021 - ~300 customers • In 22 industries across 24 countries on 4 continents • Multiple use cases and audiences ranging from Search & Discovery to Data Governance to Digital Transformation to Cloud Enablement 2015 - 5 customers • 80% tech, 100% in the Bay Area • 1 use case: Search & Discovery

16 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Alation Facts & Figures • Founded in 2012 and pioneered the first modern data catalog • 550+ employees • 300+ customers across more than three dozen verticals • Recognized as a leader by 5 major analyst firms including Gartner, Forrester and IDC • $110 million series D, with over $200 million raised to date; $1.2B valuation • Snowflake Partner of the Year • Acquired Lyngo Analytics

17 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Vision > Mission > Capabilities Vision: To empower a curious and rational world (aka create Data Culture) Mission: Make the catalog the platform for data intelligence Data Literacy Enable proper interpretation & analysis Data Governance Take responsibility & authority Data Search & Discovery Find & understand

18 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Search & Discovery: A Place to Find Data SVP, Chief Data & Analytics Officer Amazon-like experience for data within Travelers.” “

19 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Literacy: Making Data Comprehensible Auto-Flag Warn if usage drops, endorse if “key” people use it Data Domains Automatically suggest data domains Workflow Integration Metadata change approval process integration with ServiceNow, JIRA, Slack, etc. Auto-Tag & Classify Sensitive data, PII, similar objects - natively and via partner integrations Glossaries & Policies Auto-suggest glossary and policy associations

20 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Governance: Making data useful Rich Profiles & Gamification Governing at Scale

21 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ 21 | Alation Confidential and Proprietary. Data Intelligence + Human Brilliance Product Strategy

22 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Product Investment Themes Ensure enterprise scale & performance, via the Alation Cloud or in customer-managed environments Cloud Enable a people-first, autonomous approach to governance that scales across your enterprise Data Governance Empower every employee in your organization to search, discover, trust and use data effectively Data Catalog Deliver the most open, extensible platform seamlessly catalogs & integrates with your data ecosystem Platform

23 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Catalog

24 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Catalog Empower every employee in your organization to search, discover, trust and use data effectively Investment areas: • Semantics • Context • Personalization • Data exploration

25 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Governance

26 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Governance Enable a people-first, autonomous approach to governance that scales across your enterprise Investment areas: • Comprehensive workflows • Steward empowerment • Intelligence • Measurable & auditable

27 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Platform

28 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Data Intelligence Platform Deliver the most open, extensible platform seamlessly catalogs & integrates with your data ecosystem Investment areas: • Comprehensive connectivity • Lineage & knowledge graph • APIs & ecosystem integrations • Active metadata Open Connector Framework

29 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Cloud

30 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Cloud-Native Architecture, Delivery & Scale Ensure enterprise scale & performance, via the Alation Cloud or in customer-managed environments Investment areas: • Cloud-native architecture • Flexible deployment models • Security & access controls • Leading services & support Authentication Group Sync Table Article ... Source

31 | Alation Confidential & Proprietary, Internal Use Only Data Intelligence + Human Brilliance™ Thank You!