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A People-first Approach: Why Web Accessibility Matters in SEO. Matt Wheeler madeby.studio speakerdeck.com/mattmultiplied @mattmultiplied

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We pride ourselves on our commitment to technical excellence, building digital solutions with sustainability & accessibility ingrained at every step of the process. High performing responsible websites.

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96.3% of home pages have detected WCAG 2 failures. The WebAIM Million, 2022 @mattmultiplied 3

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24% of people in the UK have a disability. GOV UK Family Resources Survey, 2021 - 2022 @mattmultiplied 4

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The Web is fundamentally designed to work for all people, not most people. @mattmultiplied 5

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The rise of Accessibility Overlays ❌ 6

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Overlay Fact Sheet 🔗 7

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Accessibility starts with the brand… …and is the responsibility of everyone. @mattmultiplied 8

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@mattmultiplied Technical SEO violations on home pages. 9

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@mattmultiplied 58.2% have missing alternative text for images. 10

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@mattmultiplied 50.1% have empty links. 11

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@mattmultiplied 42.2% have skipped or no heading levels. 12

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@mattmultiplied 27.5% have empty buttons. 13

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@mattmultiplied 18.6% have a missing document language. 14

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@mattmultiplied Accessibility violations on home pages. 15

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@mattmultiplied Common accessibility failures. Skipped or no heading levels Missing alternative text for images 42.2% 58.2% Empty links Low contrast text 50.1% 83.6% Empty buttons Missing document language 27.5% 18.6% 16

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The intersection of accessibility & SEO. @mattmultiplied 17

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• • • • • • • • • • • Clear Page Titles Structured Headings Semantic Markup Descriptive Anchor Text Breadcrumb Links Image Alternative Text Clear Navigation No Deceptive Patterns Reduce User Interactions Improve Readability Predictable Behaviour SEO. Accessibility. • • • • • • • • • • • Clear Page Titles Structured Headings Semantic Markup Descriptive Anchor Text Breadcrumb Links Image Alternative Text Clear Navigation No Deceptive Patterns Reduce User Interactions Improve Readability Predictable Behaviour @mattmultiplied 18

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Accessibility isn't just for those with disabilities. @mattmultiplied 19

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Can poor accessibility negatively affect SEO? @mattmultiplied 20

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Yes. @mattmultiplied 21

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@mattmultiplied 22

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The 4 Principles of Accessibility. @mattmultiplied 23

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Four Principles of Accessibility (POUR) Operable Perceivable Understandable Robust @mattmultiplied 24

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IBM Equal Access Accessibility Checker 🔗 25

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IBM Equal Access Toolkit​ 🔗 26

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Chrome DevRel​ - Learn Accessibility 🔗 27

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Thank you for joining and enjoy the rest of brightonSEO. Matt Wheeler @mattmultiplied @mattmultiplied Google Partner | Digital Enterprise Top 100 | Great British Entrepreneur Awards Finalist | Santander X Entrepreneurship Awards Nominee | Leeds Digital Festival Thrive Award Nominee | Santander X Global Awards 2021 UK Finalist | Yorkshire 42 Under 42 2022