「起業大全」シリーズスライド⑧ Customer Successの極意

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$VTUPNFS4VDDFTT ͷۃҙ ʮىۀେશʯγϦʔζεϥΠυᶊ

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ελʔτΞοϓ৽نࣄۀ૑ग़ ʹؔΘΔىۀՈϏδωεύʔιϯ͕ ޿͍ࢹ࠲ͱମܥత஌ݟΛ਎ʹ͚ͭΔ ຊεϥΠυγϦʔζͷ໨త

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೔ຊͰ̐ࣾɺγϦίϯόϨʔͰ̍ࣾىۀΛ͠࿈ଓىۀՈ ൃചҎ߱ि࿈ଓͰ"NB[POܦӦॻച্Ґʹͳͬͨʮى ۀͷՊֶʯͷஶऀ ೥͔Β೥·ͰγϦίϯόϨʔͷ7$ͷύʔτφʔ ͱͯ͠άϩʔόϧͷ౤ࢿΛߦ͏ɻ ݱࡏ͸ɺ೔ຊͷ࠷େڃͷ΢ΣϒϚʔέςΟϯάձࣾͷגࣜձ ࣾϕʔγοΫͷ$40Λ຿Ίͳ͕ΒɺελʔτΞοϓܦӦ΍େ اۀͷΠϊϕʔγϣϯΛࢧԉ͢Δ6OJDPSO'BSNͷ$&0Λ ຿ΊΔ ೥ؒͷߨԋճ਺͸ճʢ೥࣮੷ʣ ৽نࣄۀΞυόΠεϝϯλϦϯά͸ճʢ೥࣮ ੷ʣ ಺ֳ෎λεΫϑΥʔεʢՁ஋σβΠϯࣾձ৹ٞձʣϝϯόʔ ܦ࢈লओ࠵454 γʔυظͷݚڀ։ൃܕϕϯνϟʔʹର͢Δ ࣄۀԽࢧԉ ͷڠٞձϝϯόʔͳͲΛྺ೚ ؔ੢ֶӃେֶେֶܦӦઓུେֶӃ٬һڭत ాॴխ೭

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ຊεϥΠυγϦʔζͷ ΤοηϯεΛ֫ಘ͍ͨ͠ํ͸ͪ͜Β ىۀେશʢμΠϠϞϯυࣾʣ ʮىۀେશʯ "NB[POαΠτ IUUQTBN[OUPG[W[

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ຊεϥΠυγϦʔζͷ಺༰͞Βʹਂ۷Γ͍ͨ͠ํ͸ͪ͜Β ʲಛ௃ʳ ɾಈըຊҎ্ʢىۀͷՊֶىۀେશͷ಺༰ʣ ɾ250໊Ҏ্ͷىۀՈ/ࣄۀձࣾॴଐϝϯόʔͱަྲྀɹ ɾఆظతͳΞ΢τϓοτ/࠲ஊձ/ΠϕϯτʹࢀՃ ελʔτΞοϓࣄۀ૑଄αϩϯʢॳ݄ແྉʣ ελʔτΞοϓ .#"αϩϯαΠτ IUUQTCJUMZ8P7L

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ాॴΑΓݸผʹࣄۀͷϒϥογϡΞοϓΛड͚͍ͨํ͸ͪ͜Β ʲಛ௃ʳ ɾాॴ͔Βఆظతʹ௚઀ΞυόΠεΛड͚ ࣄۀΛϒϥογϡΞοϓͰ͖Δ ɾಈըຊҎ্ʢىۀͷՊֶىۀେશͷ಺༰ʣ ɾϝϯόʔަྲྀ/ΠϕϯτࢀՃʢׂ̔Ҏ্͕ݱ໾ىۀՈʣ ελʔτΞοϓܦӦऀक़ʢॳ݄ແྉʣ ελʔτΞοϓ ܦӦऀक़αΠτ IUUQTVOJDPSOGBSNKQKVLVTBMPOKVLV

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ࢢ৔ʹ͸ࢿ͕ۚ५୔ʹ͋ΔͷͰ ൺֱతɺࢿۚௐୡ͕҆қʹͳ͖ͬͯͨ ҰํͰɺద੾ʹϦιʔεʢࢿۚɺਓɺϞϊʣ Λ׆༻ͯ͠੒௕يಓΛඳ͘͜ͱ͕Ͱ͖Δ ελʔτΞοϓܦӦऀ$90 ͕ѹ౗తʹෆ଍͍ͯ͠Δ ຊεϥΠυγϦʔζΛ ॻ͍ͨ՝୊ҙࣝ

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೥ؒͰ ̒ഒʹ૿͍͑ͯΔʂ IUUQTXXXNPGHPKQBCPVU@NPGDPVODJMTpTDBM@TZTUFN@DPVODJMTVCPG@pMQQSPDFFEJOHTNBUFSJBM[BJUPB

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1SPEVDU ਓ ࡐ 'JOBODF ʢࢿۚʣ ༷ʑͳ ϓϩμΫτ͕ ϩʔϯνʂ ͓ۚ͸ ͨ͘͞Μ͋Δʂ ੒௕Λ໨ࢦ͢ 4UBSUVQ৽نࣄۀ

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1SPEVDU ਓ ࡐ 'JOBODF ʢࢿۚʣ ελʔτΞοϓ ܦӦऀ$90͕ ѹ౗తʹ ෆ଍͍ͯ͠Δ ੒௕Λ໨ࢦ͢ 4UBSUVQ৽نࣄۀ

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ܦӦ ۀ຿ ࣥߦ ࣄۀ ։ൃ ϓϩμΫτ ։ൃ Ϛʔέ ࡒ຿ $&0 $50 $.0 $'0 ੒௕͠ͳ͍ελʔτΞοϓʢࣄۀʣ $90͕ۀ຿ࣥߦࢹ఺ ʢ෦෼࠷దࢹ఺ʣ ͔࣋ͨͣ͠ ܦӦೳྗ͕ͳ͍

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$PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF ༏ΕͨελʔτΞοϓਓࡐ$90 ͷಛ௃ͱ͸ʁ

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$PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE ࣗ෼ͷઐ໳ྖҬʹՃ͑ͯ ෯޿͍ࢹ఺Λ͓࣋ͬͯΓ શମ࠷దΛߟ͑Δ͜ͱ͕Ͱ͖Δ

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ܦӦ ۀ຿ ࣥߦ ࣄۀ ։ൃ ϓϩμΫτ ։ൃ Ϛʔέ ࡒ຿ $&0 $50 $.0 $'0 ੒௕͢ΔελʔτΞοϓʢࣄۀʣ $00 $90͸ͦΕͧΕͷ ઐ໳ྖҬΛ࣋ͪͭͭ ޿͍ࢹ໺ͱ௕ظࢹ࠲ʹ ཱͪશࣾ࠷దΛߟ͑Δ ͜ͱ͕Ͱ͖Δ

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ຊεϥΠυͰ͸ͲͷΑ͏ͳ Ձ஋Λఏڙ͢Δ͔ ελʔτΞοϓܦӦऀʹͳΔͨΊʹ ඞཁͳࢹ࠲஌ݟΛ ମܥతแׅతʹ఻त͢Δ

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ຊεϥΠυγϦʔζͰ͸ ͭ̕ͷཁૉΛΧόʔ͢Δ ᶃ.77 .JTTJPO7JTJPO7BMVF ᶄઓུ ᶅ)3 ਓࡐʣ ᶆ0QFSBUJPO ᶇ69 ᶈϚʔέςΟϯά ᶉηʔϧε ᶊΧελϚʔαΫηε ᶋϑΝΠφϯε

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શͯͷཁૉ͸༗ػతʹ ݁߹͍ͯ͠Δ ॏཁͳཹҙ఺

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S ϚʔέςΟϯά ϑΟʔϧυ ηʔϧε ΧελϚʔ αΫηε ΠϯαΠυ ηʔϧε )3૊৫ઓུਓࡐͷ੒௕ ΧελϚʔϦϨʔγϣϯγοϓΤϯήʔδϝϯτ ϛογϣϯϏδϣϯόϦϡʔ 'JOBODJBM $VTUPNFS *OUFSOBM 1SPDFTT )3 0SHBOJ[BUJPO .77 4USBUFHZ ίʔϙϨʔτϓϩηεʢ஌ࡒɾ๏཯ɾΨόφϯεFUDʣ εςʔΫϗϧμʔϦϨʔγϣϯζ 69ઃܭϓϩμΫτ։ൃ 0& %BUB ׆༻ ϑΝΠφϯεόϦϡΤʔγϣϯ ઓུʢ1.'ϑΟʔδϏϦςΟεέʔϥϏϦςΟσΟϑΣϯγϏϦςΟ શͯͷཁૉ͕ ༗ػతʹ ݁߹͍ͯ͠Δ

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4UBSUVQ#BMBODF4DPSF$BSE ΑΓแׅతͳ ࢹ࠲Λ ఏڙ

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੒௕͠ͳ͍ελʔτΞοϓʢࣄۀʣ $&0 $50 $)30 $'0 ෦෼࠷దͳ ࢹ఺͔͠ͳ͍

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$&0 $50 $)30 $'0 ϝϯόʔ͕ แׅతͳࢹ࠲Λ ͍࣋ͬͯΔ ੒௕͢ΔελʔτΞοϓʢࣄۀʣ

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શମ࠷దΛݟਾ͑ͨ $4'Λଧͪग़͢͜ͱ͕Ͱ͖Δ

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$&0 $50 $)30 $'0 ϝϯόʔ͕ แׅతͳࢹ࠲Λ ͍࣋ͬͯΔ ੒௕͢ΔελʔτΞοϓʢࣄۀʣ .77͕෢ثԽ $IVSO .33ສ ݄Ϧʔυ ݅ ݄݅ͷ Ҋ݅֫ಘ σʔλ υϦϒϯ ܦӦ࣮૷ ཭৬཰ ҎԼ F/14 ϙΠϯτ ωοτϫʔΫޮՌͷཱ֬ ϓϩμΫτؒΫϩεηϧ཰ اۀՁ஋ɿԯ /14ϙΠϯτ େखϝσΟΞܝࡌ ݄ܾ࣍ࢉ

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$VTUPNFS4VDDFTT ͷۃҙ

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S .BSLFUJOH 'JFME 4BMFT $VTUPNFS 4VDDFTT *OTJEF 4BMFT )3૊৫ઓུਓࡐͷ੒௕ $VTUPNFS3FMBUJPOTIJQ&OHBHFNFOU .JTTJPO7JTJPO7BMVF 'JOBODJBM $VTUPNFS *OUFSOBM 1SPDFTT )3 0SHBOJ[BUJPO .77 4USBUFHZ ίʔϙϨʔτϓϩηεʢ஌ࡒɾ๏཯ɾΨόφϯεFUDʣ 4UBLFIPMEFS3FMBUJPOT 69ઃܭϓϩμΫτ։ൃϓϩηε ඪ ४ Խ σ δ λ ϧ Խ σ M λ ׆ ༻ 'JOBODF7BMVBUJPO ઓུʢ1.''FBTJCJMJUZ4DBMBCJMJUZ%FGFOTJCJMJUZʣ

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اۀ Ձ஋ #4 1- Ձ஋ ɾݱࡏͷऩӹੑ ɾ#4ͷ݈શੑʢݱ༬ۚɺआۚʣ ɾݻఆࢿ࢈ͷՁ஋ γεςϜɺઃඋͳͲʣ ελʔτΞοϓͷՁ஋ʢόϦϡΤʔγϣϯʣΛܾΊΔཁૉ %FGFOTJCJMJUZ "TTFU ڝ߹༏Ґੑ ࢿ࢈ʣ ɾࣗࣾอ༗ςΫϊϩδʔͷलҳ͞ ɾ஌ࡒʢಛڐʣ ɾΤϯδχΞϝϯόʔͷೳྗٕज़ྗ ɾ1SPEVDUͷलҳੑ 5FDIOPMPHZ*1&OHJOFFSJOH ɾ.BSLFU*OTJHIU ɾ%BUBྔ%BUBϞσϧ ɾ%BUB%SJWFOܦӦͷϊ΢ϋ΢γεςϜ %BUB*OTJHIU ɾىۀՈͷۀքݖҖੑ$BQBCJMJUZ4LJMM ɾܦӦೳྗ ɾ.77ͷਁಁ౓ ɾ5FBNϝϯόʔͷ$BQBCJMJUZ ɾϝϯόʔͷΤϯήʔδϝϯτϞνϕʔγϣϯ $VMUVSF5FBN$90 /FUXPSLF⒎FDU #VTJOFTTSFMBUJPOTIJQ"TTFU #SBOE"XBSFOFTT.BSLFUJOH"TTFU 0QFSBUJPOBM&YDFMMFODF ɾόϦϡʔνΣʔϯͷ੒ख़౓ΧελϚʔରԠଆϊ΢ϋ΢ ʢϕετϓϥΫςΟεɺࣄྫɺϚχϡΞϧͳͲʣ ɾόϦϡʔνΣʔϯͷ੒ख़౓ίʔϙϨʔταΠυϊ΢ϋ΢ ʢҙࢥܾఆਝ଎Խͷ࢓૊ΈɺΨόφϯεɺίϯϓϥΠΞϯεͳͲʣ ɾωοτϫʔΫޮՌ ɾϦϨʔγϣϯγοϓΞηοτ ʢސ٬ɺϝσΟΞɺΨόϝϯτɺ౤ࢿՈɺ ϝϯλʔΞυόΠβʔɺαϓϥΠϠʔͳͲʣ ɾ޿ࠂҎ֎ͷސ٬֫ಘνϟωϧ ʢϝσΟΞϦϨʔγϣϯίϛϡχςΟʔ ΠϯϑϧΤϯαʔͳͲʣ ɾ޿ࠂʹΑΔ֫ಘνϟωϧ ɾϒϥϯυೝ஌౓ ɾઓུͷ໌֬͞ ɾઓུͷಠࣗੑ ɾΠϊϕʔγϣϯϞσϧ 4USBUFHZ

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1SF4FFE 4FFE 4FSJFT" 4FSJFT#d ʢεέʔϧΛ໨ࢦ͢ʣ 1SF*10 *10Λ໨ࢦ͢ʣ $1'14'Λ໨ࢦ͢ ʢ1.ୡ੒Λ໨ࢦ͢ʣ ʢ6OJUFDPOPNJDT݈શԽʣ 1PTU*10 *10ޙͷ੒௕ʣ $4ͷ $4' ࣄྫ ܦӦਞ͕$4Λཧղ͍ͯ͠Δ $4͕શࣾͰཧղ͞Ε͍ͯΔ σʔλɾυϦϒϯͳ$4͕࣮૷Ͱ͖͍ͯΔ 1SPBDUJWFͳ$4͕Ͱ͖͍ͯΔ 1SFEJDUJWFͳ$4͕Ͱ͖͍ͯΔ $4νʔϜ্ཱ͕͕͍ͪͬͯΔ $4ͷػೳ͕࣮૷͞Ε͍ͯΔ $4͕ձࣾͷϋϒʹͳ͍ͬͯΔ

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*EFBUJPO $1' 14' 1.' 554 4DBMF *10 1PTU *10 1SPEVDU .BSLFU 'PVOEFS 5FBN 'JOBODF $1' 3JTL 'PVOEFS*TTVF'JU 3JTL *OJUJBM$BQJUBMJ[BUJPO 3JTL 'PVOEFS3FBEJOFTT3JTL 5FDI 'FBTJCJMJUZ 3JTL 1SPEVDU -BVODI 3JTL #VSO3JTL 1JWPU5PMFSBUJPO3JTL 1.' 3JTL 'PVOEJOH5FBN #VJMEJOH3JTL $PGPVOEFS4IBSF"MMPDBUJPO 3JTL 6OJU &DPOPNJDT 3JTL (SPXUI 3JTL )JSJOHSJTL *10 3JTL *10४උ 3JTL 4UPDL%JMVUJPO3JTL $POHMPNFSBUF %JTDPVOU3JTL 1PTU*10(SPXUI 3JTL %FGFOTJCJMJUZ#VJMEJOH3JTL 'PVOEFSUP$&0 5SBOTGPSN3JTL 1PTU*10)3 SJTL 4VDDFTT4UBUVT 2VP3JTL 0QFSBUJPOCMBDLCPY3JTL 4VDDFTTPS3JTL 1SFTFFE 4FFE 4FSJFT" 4FSJFT#d 1SF*10 $&01VCMJD'JHVSF 5SBOTGPSN3JTL 5BMFOU3FUFOUJPO3JTL 'VOESBJTJOH3JTL $VMUVSF#SFBL3JTL

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ίετʹΑΔ ࠩผԽ

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ػೳʹΑΔ ࠩผԽ

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IUUQTKQXTKDPNBSUJDMFT4#

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IUUQTXXXOJLLFJDPNBSUJDMF%(9/"4',2@5$"

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ײ৘རศੑ ʹΑΔ ࠩผԽ

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ دΓఴ͍ʴ ސ٬ͷ੒ޭ

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TUBSFYQFSJFODF Λߟ͑Δ͜ͱ͕Ͱ͖Δ͔ʁ

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;[[[[[[[[[[[ "JS#/#$&0 ϒϥΠΞϯνΣεΩʔ͸ TUBS&YQFSJFODF ·Ͱ૝ఆͨ͠

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zސ٬ͷཧ૝ͷঢ়ଶz Λߟ͑Δ

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$VTUPNFS )FBMUI 4DPSF ࣌ؒ ௿ ߴ ސ٬ͷϥΠϑαΠΫϧ DIVSO DIVSO DIVSO Ձ஋௿ݮ Ձ஋௿ݮ Ձ஋௿ݮ 4UBSU 'JSTU 7BMVF 'JSTU 4VDDFTT DIVSO Ձ஋௿ݮ 3FQFBU 4VDDFTT ΞυϘΧγʔ

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ฏ҆อݥͷࣄྫ

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ݱ৔ͷࢦ਑ʢόϦϡʔʣ ݱ৔ͷ୲౰ऀ͸ ސ٬ମݧͷ޲্ͱ ۀ຿໨ඪ͕Ұக͍ͯ͠Δ৔߹ͷΈ ݱ৔ͰࢪࡦΛ࣮ࢪ͢Δ

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γφϦΦ ฏ҆άϧʔϓͷ 69ϚωδϝϯτͰ͸ ސ٬ͷϥΠϑαΠΫϧʹ͓͍ͯ ମݧ͕ൃੜ͢ΔγφϦΦͷ શͯΛ໢ཏ͠ͳ͚Ε͹ͳΒͳ͍

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ϓϩδΣΫτɿ શͯͷγφϦΦશͯͷνϟωϧ શͯͷ݁ՌΛ໢ཏ ʮΞϑλʔσδλϧʯΑΓ

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಄΋ຬ଍ͯ͠ ৺΋ຬ଍ͨ͠ ঢ়ଶΛ࡞ΕΔ͔ ಄ʢϩδοΫ΍ػೳʣ ͚ͩͰຬ଍͍ͯ͠Δͱ Ձ֨ڝ૪ʹؕΔ

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IUUQTXXXBNB[PODPKQC JF65'OPEF

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ࢀরɿIUUQTJOGPDVTEFMMFNDDPNXJMMJBN@TDINBS[PUIFOFXOPSNBMCJHEBUBCVTJOFTTNPEFMEJTJOUFSNFEJBUJPOBOEEJTSVQUJPO

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IUUQTXXXBNFSJDBCVDPNTPGUXBSF

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೥͝Ζʹ͸ ΧελϚʔαΫηε͕ *5͚ͩͰͳ͘ඇ*595FDIʹ΋ ޿͕͖ͬͯͨ

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IUUQTBOEIJMMDPNBSUJDMFTPGUXBSFPOUIFSPBEUPUSJMMJPO

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ғ͍ࠐΈڝ૪Ϟσϧ͔Β ϢʔβʔαΠυΠϊϕʔγϣϯڞ૑Ϟσϧ΁

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ैདྷܕͷYYϞσϧ ʢैདྷܕͷόϦϡʔνΣʔϯϞσϧʣ ސ٬ ސ٬ ސ٬ ࣗࣾ αϓ ϥΠϠʔ αϓ ϥΠϠʔ αϓ ϥΠϠʔ 74 74 ਨ௚౷߹࿈߹ ਨ௚౷߹࿈߹ ਨ௚౷߹࿈߹ ɾࣗલओٛ ɾғ͍ࠐΈ ɾαϓϥΠαΠυ Τίϊϛʔ ɾചΓ੾ΓܕϞσϧ ࣗࣾ ࣗࣾ

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ങ͍खͷ ަবྗ ചΓखͷަবྗ ୅ସ඼ͷڴҖ ৽نࢀೖͷڴҖ ۀքͷڝ૪ঢ়گ ϚΠέϧϙʔλʔͷڝ૪ઓུ' ϑΝΠϒϑΥʔεʣϞσϧ

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