EXCHANGING VALUE
A valuable community facilitates bartering value.
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FACILITATING BARTERING
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BARTERING
Bartering depends on trust. Trust depends on reputation.
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REPUTATION
A valuable community facilitates tracking reputation of its
members.
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DIGITAL REPUTATION
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PERSONAL REPUTATION
What opinion do we have of each-other?
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These two contribute to the reputation of the community as a
whole, attempting to answer the question:
!
What is this community good at?
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FOR EXAMPLE
Math
Web apps
Scientific computing
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BUILDING COMMUNITY
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GETTING STARTED
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STEP #1
Solve a stakeholder’s problem.
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For a new community, it’s easy: Focus on education.
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STEP #2
Dedicate time. Be systematic.
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Regular meetups. Active lists.
!
Keeping to a regular schedule is critical.
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STEP #3
Identify and promote contributors.
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Remember, it’s about reputation and value.
Hackers that educate.
OSS contributors.
Businesses that contribute money or meet up space.
Customers that swear by your technology.
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TAKING OFF
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STEP #4
Identify the value chain.
Who are the stakeholders? How do they benefit?
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STEP #5
Marketing.
Stakeholders don’t always realise how much they can benefit
from actively participating.
!
Help them understand. Bring them into the fold.
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STEP #6
Facilitate bartering value.
Help members of the ecosystem work together.
Reputation and transitive trust is critical.
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STEP #7
Encourage face-to-face interaction.
The internet is nice, but meeting people is great for trust.
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BE WILLING TO PASS ON THE
BATON
STEP #8
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A NOTE ON PATIENCE
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Communities are never perfect.
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Ecosystems naturally seek…
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No content
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Systems in equilibrium change slowly.
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Therefore, communities change slowly.
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Most successful communities take years to build.
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A NOTE ON CULTURE
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The most visible examples are the ones that are followed.
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Rude people beget rude communities.
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Elitists beget elitist communities.
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Nice people beget nice communities.
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Personal favourite: MINSWAN
Matz is nice, so we are nice.
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Nice people make the best value transfer facilitators, IMO.
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The larger the community, the more entrenched the culture.
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There is no superuser.
xkcd.com/149
Be flexible. Avoid ego-trips.
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Set the right example, early.
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A NOTE ON MARKETING
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“Build it and they will come” is a fallacy.
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Constantly strive to understand stakeholder problems.
Maybe they don’t have learning resources.
Maybe they can’t hire.
Maybe they can’t find customers.
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Express how these problems can be solved.
Clearly. Concisely.
Rails’ scaffolding demo from 2005.
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IN CONCLUSION
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Communities exist for and because of stakeholders.
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Businesses and customers are a part of the community too.
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Communities facilitate the barter of value among stakeholders.
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Effective facilitation depends on creating trust.
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Trust depends on reputation.
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Building a reputation takes time.
!
(and marketing)