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Ábris Nagy CEO

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50% 1.4 Billion 1.4 Billion 50%

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Cicerone

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Tourists Guides 20-35 years old People who like travel around..

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guides are cheap easy to use accessible quality guaranteed meet new people

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24% 76% 1€ - 10+€ 46% 54% What customers would like to spend Guides cost less than 10€

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General Personal Cheap tours Expensive tours Market Positioning

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Marketing Advertise at Universities Social Networks Social Media Posters Leaflets 50 countries 50 touristic cities Advertising Local Tourists Adsense Websites Europe flyers Students Travel agents Tourism offices Hotels

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12.000 €

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12.000 € 1.000 €

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50.000 € 12.000 € 1.000 €

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A Passionate Team Roberto Zen Dorka Palotay Design Giovanni De Francesco Design and Developer Marketing and Competitors CEO Ábris Nagy Partners Jurian van Dalfsen

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HIDDEN SLIDES

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I wasn't on a vacation. 23 28% once 28 34% more then once but less then five times 28 34% more then five times 3 4% I didn't have a tour guide 64 78% once 8 10% more then once but less then five times 6 7% more then five times 1 1% How many times were you on a vacation this year? Did you have a tour guide on any of the occasions? If yes on how many? M a r k e t

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M a r k e t 01/12/14 15:41 Market survey - Moduli Google I wouldn't pay 20 24% 1-10 € 29 35% 10-30 € 25 30% 30-50 € 7 9% more then 50 € 0 0% churches, castles 47 57% museums, galleries 47 57% bars, clubs (nightlife in general) 33 40% markets, shops, malls 23 28% local, non-touristic sites 53 65% Which of the following would you like to visit the most? How much would you pay for a professional guided tour?

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M a r k e t 01/12/14 15:41 Market survey - Moduli Google Yes 74 90% No 6 7% I wouldn't pay 19 23% 1-10 € 44 54% 10-30 € 16 20% 30-50 € 2 2% more then 50 € 0 0% Yes 65 79% No 15 18% How much would you pay for a local tour guide? Do you have non-touristic places in your town that are worth visiting? Would you like locals to show you around the city?

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M a r k e t Market survey - Moduli Google Yes 48 59% No 33 40% For how much money would you give a guided tour? Would you show foreign people around your city to earn some money?

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Roadmap

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Busines Canvas

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Validation Board 1

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Validation Board 2

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Validation Board 3

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Airbnb Diagram