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3. Who should your brand influence?
Internal audience: If you’re aiming for a promotion, your internal brand
should resonate with leadership or decision-makers within the company.
1. Say yes to visible projects, build relationships across departments, and
join leadership or planning discussions.
External audience: If aiming for a broader industry presence, think about
where your skills can make an impact outside your organization.
1. Write for tech blogs, make videos, speak at meetups, or contribute to
open-source projects.