Connecting with Google+

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2 www.oshineye.com/+ I’m Ade Oshineye and I can usually be found on Google+ or behind a camera. I’ll be your Google+ Developer Advocate for the next 20 minutes.

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3 Google+ Project I’ve been working on the Google+ Project since it started.

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4 Google+ Is Diﬀerent Aim to ﬁx a lot of the places where products weren’t connected together and users were being exposed to multiple social graphs and social gestures. Weaving together various Google products to improve the experience for users

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5 How is Google+ different? Upgrading products you already use rather trying to get you to visit the stream. Google Bar is an iconic feature for us as it’s available everywhere.

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6 Toolbox for telling better stories AutoBackup: never lose a photo again AutoAwesome: random photos become a source of delight Semantic Image Search: ﬁnd your photos without having to obsessively tag them

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7 What is Social?

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8 1 Sending traﬃc to someone else’s site? 2 Sending traﬃc to your site? What should social be? You want traffic, engagement and conversions happening on your site

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9 How do you connect the pieces?

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10 Start with Search Following Rich snippets Recent posts

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11 Google+ Page? We ask big brands to create Google+ Pages

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12 Claim your Local Page Local businesses can just claim their existing Local Page in Maps Often a better experience (better data) than their website

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13 Use your Local Page Upload photos Ask people to upload photos Share local expertise and write reviews

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14 Use Youtube Use Youtube to give people a richer experience of your business and brand

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15 Connect Youtube Bring those videos to your Google+ and Maps audience

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16 Verify your site in Webmaster Tools https://support.google.com/plus/answer/1713826?hl=en Verify and accept the link in WMT Link the site and Page in markup via rel=publisher

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17 Badges and direct links https://developers.google.com/+/web/badge/ Our badge: connects 2 URLs in the knowledge graph and keeps the user on-site

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18 #embedhacks https://plus.google.com/s/%23embedhacks

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19 Embedding a public Google+ post https://developers.google.com/+/web/embedded-post/

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20 Embedding a public Google+ post https://developers.google.com/+/web/embedded-post/

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21 Embedding a public Google+ post https://developers.google.com/+/web/embedded-post/

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22 http://demosbyade.appspot.com/ embeds/embeds-index.html Watch this space for more examples

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23 Possibilities... Youtube video Soundcloud sounds Reviews Docs Google Play content https://developers.google.com/+/web/embedded-post/

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24 Possibilities... Photos AutoAwesome Shared circles Interactive posts Communities https://developers.google.com/+/web/embedded-post/

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25 https://plus.google.com/s/ %23embedhacks https://developers.google.com/+/ web/embedded-post/

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26 Google+ Platform Platform that reaches across devices and ecosystems

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27 Connect on all devices and platforms When I authorise Soundcloud or Deezer in one place I do it in all the touchpoints they have with me now and in the future. If I get a new device at Christmas I can sign-in to Google and visit Soundcloud or Deezer and be automatically authenticated.

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28 Google sign-in not just Google+ Bring all of Google to your service (with the user’s permission)