Slide 9
Slide 9 text
#GRMethods | @zakiwarfel
Guerrilla methods are faster, less
expensive, less rigorous versions of
their non-guerrilla cousins. They o er
an acceptable trade-o between rigor
and cost e ective techniques.
Todd Zaki Warfel and Russ Unger, Authors of
Guerrilla UX Research Methods
“