Web Thesis Project part2 Chivonne Williams Wednesday, 12 December 12 

140 Characters Make  Up  Me  is  a  makeup  &hair  team  which  offers   services  for  all  occasions,  raising  support  &awareness   through  beauty  for  women  with  cancer Wednesday, 12 December 12 

Elevator pitch Make Up Me is a London-based hair and makeup business, with expertise in all areas of innovative beauty, fashion and photographic styling. Make Up Me currently needs a face-lift, a new design and additional interactive media including social elements and SEO. ¥ My aim is to redesign the site and the brand, expand the business model, make it more interactive and develop more online presence. I would like to give clients and browsers more reason to return to the site, stay on it longer and support a cause that’s close to my heart. I will add news and social forums for clients and patients to use as well as other Social Media such as Pinterest and Facebook, which will allow people to come up with campaigns to support women with Cancer who need help with makeup and hair. Wednesday, 12 December 12 

CHARITIES THAT NEED HAIR AND MAKE UP Wednesday, 12 December 12 

Manifesto A charitable idea for a Hair and makeup site is appealing for my business as well as for the hair and make up industry and women patients going through cancer. The Charities I will be raising money for will “Look Good Feel Better” and “My New Hair”. My website would be aimed at both volunteers, patients and clients. Volunteers would be able to share fundraising ideas, join teams and raise awareness through social networking and find out more information about their local “Look Good Feel Better” voluntary classes and hospitals involved. Patients will be able to find their local “Look Good Feel Better” classes, find out information about any events held to raise money for the cause in their area and use social networking and forums to socialise with others in similar situations to themselves. Clients can find their regular information about services and prices, further information about how they can show their support for the cause and share information socially. I will start my website now by starting a simple Blog and gaining followers. One idea is to have Patients as guest bloggers and have personal product reviews which will attract clients seeking information about products to the site. Wednesday, 12 December 12 

How will I promote my site? I will promote my site using my existing clients, and existing social media networks I will use Facebook Campaigns to get people involved in doing something creative with hair or make up to raise money and awareness I will also do some fundraising of my own such as “The Wolf Run” April 2013 to raise money and awareness of my site I will use SEO throughout my site I will contact business’ I know within the hair and make up industry such as Wig companies and make up brands and ask for support I will ask the local hospitals and councils for add space Wednesday, 12 December 12 

FUNDRAISING IDEAS Wednesday, 12 December 12 

Up-front costs Fundraising, for example my first fundraising event I need to pay to attend. I may need to do this with others or to assist my own events or campaigns Sales and Marketing- Possibly Adwords, Facebook Ads, local paper, promotions and events Additional help i.e. assistance from designers or developers Employees and assistance of Make Up Me Insurance- Public Liability Insurance and Business Insurance Time Wednesday, 12 December 12 

Description of Revenue Source My Source of revenue will come from my services provided and commission from services provided from my assistance Affiliate marketing from products I recommend or review within my Blog and from businesses involved within my target market who also offer affiliate campaigns Later on I hope to receive revenue from advertising Wednesday, 12 December 12 

Estimated Traffic and Revenue at Launch I will have the start of my site up in April, this will be my first fundraising event “The Wolf Run”. So far I have a team of 5, I aim for this 5 (and hopefully more) to get 30 sponsors each and to donate through my site. If successful this will mean a definite stream of additional traffic 5x 30, which is 150 hits around this time, as well as a regular stream of clients looking for make up and hair throughout the peek bridal season and browsing clients. I will ask my team to ask their sponsors to promote the site via social media, I hope that at least 1 third of these sponsors will which will again generate more traffic and visitors to the site. I hope to have around 250 hits around the month of April 2013. Wednesday, 12 December 12 

Revenue Stream Revenue I will receive around this time will just be from my Bridal clients and general clients. The rest of my site will not likely be making revenue but will be receiving funds towards “Look Good Feel Better” and “My New Hair”. Eventually I will be receiving revenue from my clients, commission from my assistance, advertising and Affiliate marketing which could be anything from 5% - 20% commission from products purchased found through my site. Hopefully around £500pm to start with. Wednesday, 12 December 12 

Competitor Stats over 3 months Trevor Sorbie is a hairdresser that also supports charitable causes. From his rankings you can see 90% of his visitors come from the UK. He would be a competitor as he offers hair services as well as supports a chosen charity. His site has been running for 15 years Daniel Sandler is a make up artist with his own line, he supports a chosen Cancer research program and is a strong competitor. This site has been online for over 11 years and has most of its success by being referred by search engines Wednesday, 12 December 12 

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Wednesday, 12 December 12 

This site is a beauty community that does its own reviews for makeup products. Its very popular in the US, I feel one of its strongest success points is the amount of links and link backs it has to its site. The visitors are more global and search more specifically with keywords. This is something I could look into when designing my own social network/community and advising on products. Wednesday, 12 December 12 

Wednesday, 12 December 12 

This site is a strong competitor to my actual business Make Up Me, it delivers services such as mobile make up hair and beauty. It also has a high number of links keeping it quite strong. This site gets a quarter of its hits from search engines and as you can see has quite a specific audience. Wednesday, 12 December 12 

Wednesday, 12 December 12 

Determining the Success of my business I will determine the success of my business by the amount of increased traffic and revenue stream to my business. How long people are staying on the site for and the use of the social network and fundraising facilities. As my site is currently a portfolio site and service menu it does not have a high amount of search time or repeat traffic. This is something I can judge against when looking at the success of the new business. Wednesday, 12 December 12 

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