LEETS Keynote - Good for Whom?

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GOOD FOR WHOM? MATTHEW REIDSMA GRAND VALLEY STATE UNIVERSITY

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These wonderfully intricate things we build have become part of people’s lives, things they use every day. “ Trent Walton “Tongue-Tied,” The Manual, Vol. 2, 2011. p.70

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http://sitorsquat.com

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“ Indiﬀerence towards people and the reality in which they live is the one and only cardinal sin in design. Dieter Rams

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https://twitter.com/#!/ebellempire/status/172355190232592384

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“ Kendra Shimmell People may think that design is about screens, objects, or logos, but it’s actually about people. https://twitter.com/MrAlanCooper/status/263730888678993921

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http://iwataasks.nintendo.com/interviews/#/wii/nsmb/0/3 It’s designed so that whatever you do, you’ll get the mushroom. “ Shigeru Miyamoto

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In an email to me, March 21, 2013. So how do you ﬁx this if your tool is, indeed, just a label-maker? “ William Keillor, Bethel University

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GET HERE? HOW DID WE

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Design for the person at the next bench. “ Hewle -Packard

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Welcome to OPAC Catalog of Your Local Library You may search for: A > AUTHOR T > TITLE J > JOURNAL B > AUTHOR/TITLE SEARCH S > SUBJECT W > KeyWORD C > LC CALL NO P > Repeat PREVIOUS Search R > RESERVE Lists I > Library INFORMATION O > OTHER Libraries F > Campus/Faculty Information database V > VIEW your circulation record D > DISCONNECT Choose one (A,T,J,B,S,W,C,P,R,I,O,F,V,D)

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WE HOW DO DO THIS?

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THEY HOW DO DO THIS?

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WE HOW DO DO THIS?

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MY LIBRARY

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SIGN MY LIBRARY

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SIGN AESTHETICS MY LIBRARY

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CARD CATALOG & CIRCULATION SIGN AESTHETICS

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CARD CATALOG & CIRCULATION RESOURCES RESOURCES RESOURCES SIGN AESTHETICS

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CARD CATALOG & CIRCULATION RESOURCES RESOURCES RESOURCES SIGN WAYFINDING AESTHETICS

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REFERENCE DESK CARD CATALOG & CIRCULATION RESOURCES RESOURCES RESOURCES SIGN WAYFINDING AESTHETICS

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REFERENCE DESK CARD CATALOG & CIRCULATION EXHIBIT EXHIBIT NEW BOOK DISPLAY BULLETIN BOARD: EVENTS, NEWS, ETC. RESOURCES RESOURCES RESOURCES SIGN WAYFINDING AESTHETICS

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REFERENCE DESK CARD CATALOG & CIRCULATION EXHIBIT EXHIBIT NEW BOOK DISPLAY BULLETIN BOARD: EVENTS, NEWS, ETC. RESOURCES RESOURCES RESOURCES SIGN HOURS MAPS HELP WAYFINDING AESTHETICS

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WE HOW DO DO THIS?

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THEY HOW DO DO THIS?

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TENSION THERE IS A HERE

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ NO KNOWLEDGE

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ NO KNOWLEDGE ALL KNOWLEDGE

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ CURRENT KNOWLEDGE

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ CURRENT KNOWLEDGE TARGET KNOWLEDGE

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ CURRENT KNOWLEDGE TARGET KNOWLEDGE } KNOWLEDGE GAP

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CURRENT KNOWLEDGE MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ TARGET KNOWLEDGE

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CURRENT KNOWLEDGE MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ TRAIN IN G

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ CURRENT KNOWLEDGE TARGET KNOWLEDGE

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MAGICAL ESCALATOR OF AQUIRED KNOWLEDGE http://www.uie.com/articles/magic_escalator/ CURRENT KNOWLEDGE SIM PLIFYIN G

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http://www.uie.com/articles/magic_escalator/ TRAIN IN G

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WE HOW DO DO THIS?

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http://www.uie.com/articles/magic_escalator/ SIM PLIFYIN G

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THEY HOW DO DO THIS?

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The Inmates are Running the Asylum There is li le diﬀerence technically between a complicated, confusing program and a simple, fun, and powerful product. “ Alan Cooper

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The Inmates are Running the Asylum The diﬀerence is one of culture, training, and a tude of the people who make them. “ Alan Cooper

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CHOOSE HOW WE OUR TOOLS

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FUNCTIONAL 1 WHAT CAN THIS DO FOR US? Powers, William. Hamlet’s Blackberry: Building a Good Life in the Digital Age. New York: Harper Perennial, 2010. p.160.

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WHAT TO DO

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BEHAVIORAL 2 HOW DO BEHAVIORS CHANGE? Powers, William. Hamlet’s Blackberry: Building a Good Life in the Digital Age. New York: Harper Perennial, 2010. p.160.

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HOW TO DO IT

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2 1 INTERNAL QUESTIONS

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WE HOW DO DO THIS?

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“ The library world has been far too gullible, far too willing to regard any technical advance as a service advance. Jonathan D. Lauer & Steve McKinzie Lauer, J. & McKinzie, S. (2002/2003). Bad moon rising: a candid examination of digital reference and what it means to the profession. The Reference Librarian, 79/80, 46..

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Your members don’t come to the library to find books, or magazines, journals, films or musical recordings. “ Hugh Rundle http://hughrundle.net/2012/04/04/libraries-as-software-dematerialising-platforms-and-returning-to-first-principles/

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They come to hide from reality or understand its true nature. They come to ﬁnd solace or excitement, companionship or solitude. “ Hugh Rundle http://hughrundle.net/2012/04/04/libraries-as-software-dematerialising-platforms-and-returning-to-ﬁrst-principles/

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HUMAN 3 HOW DOES THIS AFFECT HUMAN EXPERIENCE? Powers, William. Hamlet’s Blackberry: Building a Good Life in the Digital Age. New York: Harper Perennial, 2010. p.160.

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FEEL HOW DO PEOPLE

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The Timeless Way of Building, p. 65 The life of a house, or of a town, is not given to it, directly, by the shape of its buildings, or by the ornament and plan— “ Christopher Alexander

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The Timeless Way of Building, p. 65 it is given to them by the quality of the events and situa ons we encounter there. “ Christopher Alexander

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Aarron Walter, Designing for Emotion THEM

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Aarron Walter, Designing for Emotion THEM

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Designing for Emotion Designing an interface to be usable is like a chef crea ng edible food. “ Aarron Walter

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3 EXTERNAL QUESTION

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THEY HOW DO DO THIS?

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http://whitneyhess.com/blog/2012/02/27/don-draper-is-the-antithesis-of-user-experience/ User experience isn’t about expert intui on, it’s about expert listening. “ Whitney Hess

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FUNCTIONAL 1

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FUNCTIONAL 1 BEHAVIORAL 2

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FUNCTIONAL 1 BEHAVIORAL 2 HUMAN 3

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FORWARD A WAY (OR, DITCH THE LABEL MAKER)

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USERS PRIORITIZE YES! OVER PROCESSES

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People will forget what you said, and what you did, “ Maya Angelou

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but they will never forget how you made them feel. “ Maya Angelou

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HUMAN 1 FUNCTIONAL 2 BEHAVIORAL 3

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http://usablelibrary.com

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http://usablelibrary.com

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http://nytimes.com/2013/06/09/opinion/sunday/how-not-to-be-alone.html?_r=o Technology celebrates connectedness, but encourages retreat. “ Jonathan Safran Foer

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http://nytimes.com/2013/06/09/opinion/sunday/how-not-to-be-alone.html?_r=o Each step “forward” has made it easier, just a li le, to avoid the emo onal work of being present, to convey informa on rather than humanity. “ Jonathan Safran Foer

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I-IT Martin Buber. I and Thou. trans. Gregor Smith. Edinburgh: Clark, 1937

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I-THOU Martin Buber. I and Thou. trans. Gregor Smith. Edinburgh: Clark, 1937

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“The Space Between You and Me,” The Manual, Issue #1, 2012. The web is not an interlinking of servers and scripts. Each node is a person. “ Frank Chimero

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Designing for Emotion “ Aarron Walter We [should] stop thinking of the interfaces we design as dumb control panels, and think of them as the people our target audience wants to interact with.

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PEOPLE YOUR LIBRARY IS

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Junod, Tom. “Can You Say...Hero?” Esquire. November, 1998. We make so many connec ons here on earth. Look at us—I’ve just met you, but I’m inves ng in who you are, and who you will be, and I can’t help it. “ Fred Rogers