0 Robin Beers, PhD Design Research 2022 March 16, 2022 Researchers: What are we up to? 

Let’s start with WHY? From user-centered to systems shifting design Impact & Interconnection What does research democratization have to do with it? What’s coming up 

WHY? 

3 Englis h Lit. Women’ s Studies Org Psych African America n Studies Diversity Consultin g 

4 Anthropologists in the Corporate Jungle 

© Photo by TK Hammonds on Unsplash Making Business More Human 

User-Centered 🡪 Systems-Shifting 

Human-centered Design: How it started woman in black long sleeve shirt holding white paper photo – Free Indonesia Image on Unsplash 

Human-centered Design: How it’s going 

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Serving the needs of one audience (commuters) to the detriment of another (residents) User-centered 🡪 Humanity-centered 

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Impact & Interconnection 

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UK Design Council: Evolved Double Diamond 

Kate Rasworth, Economist – Exploring Doughnut Economics - https://www.kateraworth.com/doughnut/ 

We need bigger questions How might research lead to and inform solutions that are: Lasting Circular Inclusive 

This is not a technical challenge, but a creative one that depends on our collective ability to make and to remake the systems we live by–systems for wealth, property, ownership, consumption, welfare, wellbeing - at a deeper level. 

Evolving design practice at Design Council. | by Cat Drew | Design Council | Medium Systems Shifting Design User-centered System-conscious System-shifting 

Single-use plastics, deforestation, social equity, data privacy… Tackling these problems means redesigning entire systems but these are the problems truly worth solving. “ “ Tommy Campbell, Space10 Beyond Human-Centered Design 

Design Research Maturity 

Signs Design Research is Maturing • Research Operations • New Roles • Research Democratization • New Tools • Conducting research • Knowledge management 

Research Democratization is a HOT topic What is it? • Democratizing research is about empowering anyone in the organization to create and consume user insights to make more informed decisions This can look like: • Allowing non-researchers to conduct studies • Research repositories with tagged, searchable insights Professed benefits: • Enable organizations to scale insight volume and velocity • Free up research team’s time • Increase research ROI with reuse and reducing waste 

- Devalues the training and expertise of researchers - Poor research quality leading to poor decision making - Keeps research teams under resourced + Non-researchers are going to talk to customers + It heightens appreciation for our expertise + It frees up time for strategic research Non-researchers doing research 

Research-Approved Research-Assisted Research Led Inspired by @BEH_ZOD Generative, strategic, high visibility, not a lot is known You’re figuring out ‘democratization’ you want guard rails, you are jointly responsible for outcomes Templates, tools, and processes are in place, as well as trust High Low Risk Democratizing research is not the same as handing over the practice of research 

Democratization is core to, not competitive with, the focus of a research team. We have to acknowledge that our role in helping our organizations learn and make better decisions means that we cannot be the ones with all the answers. Instead, we need to identify areas where our organizations need to learn in rigorous and structured ways and actively support that learning. “ “ Bezoh Sirjani Democratization is our Job 

Maintaining an insight library is one of the most sophisticated things you can do in research practice. 

A knowledge management system that really works doesn’t exist. “ “ Our repository is not at the level we would want. “ “ 

+ Atomized insights, tagged and searchable, can be used and reused + Reduces duplication waste + Self-service insights + Automatic transcription + Video clip processing - Tagging takes work - Changes the researcher’s process - Can decontextualize insights Knowledge Management Repositories 

Audience Data Density Raw Data Curated quotes/video Business/Design decisions made Synthesis across a program or topic Findings & Recommendations Another Researcher Workshop Participants Program team members/leaders Other people in the org Senior Executives Who is accessing the repository and why? 

Context matters 

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“The main currency of research is synthesis.” 

Personas, Task Models, and Journey Maps are also insights repositories 

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Thank you!