UX Super Powers with #ProjectComet

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UX Super Powers   Demian Borba  Product Manager, Adobe @demianborba

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10.17.15 @AdobeUX @demianborba

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba What is UX Design? “UX Design is the strategy in place to take a user from point A to point B.“ "The term UX as we know it was ﬁrst introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between humans and tools long before he published the text in 1988.” Source: http://blogs.adobe.com/creativecloud/deﬁning-ux/ @demianborba

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10.17.15 @AdobeUX @demianborba http://adobe.ly/comet

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10.17.15 @AdobeUX @demianborba Creative Confidence

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10.17.15 @AdobeUX @demianborba

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10.17.15 @AdobeUX @demianborba 100B 40W SCHEMAS

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10.17.15 @AdobeUX @demianborba Mindset Fixed vs Growth Praising abilities vs eﬀort

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10.17.15 @AdobeUX @demianborba Design Thinking DESIGN  CHALLENGE

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10.17.15 @AdobeUX @demianborba @demianborba

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10.17.15 @AdobeUX @demianborba Creative Confidence Growth Mindset

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10.17.15 @AdobeUX @demianborba What can be created with Design Thinking? PRODUCTS   SERVICES  EXPERIENCES

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10.17.15 @AdobeUX @demianborba End Result DESIRED #HumanValues CAN BE BUILT #Technology  USEFUL #CanBecomeReal

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10.17.15 @AdobeUX @demianborba The Team @AdobeUX @demianborba Picture: Part of #ProjectComet team, at Adobe MAX 2015

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10.17.15 @AdobeUX @demianborba Which hats to wear? THE ANTHROPOLOGIST THE EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER  THE STORYTELLER THE CAREGIVER Source: http://www.tenfacesoﬁnnovation.com/tenfaces/index.htm

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10.17.15 @AdobeUX @demianborba 1. Design Challenge

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10.17.15 @AdobeUX @demianborba

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Photoshop and Illustrator are not initially designed for UX Design 10.17.15 @AdobeUX @demianborba

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10.17.15 @AdobeUX @demianborba 2. Empathize

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10.17.15 @AdobeUX @demianborba Creating Empathy INTERVIEWING   OBSERVING  EXPERIENCING

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10.17.15 @AdobeUX @demianborba

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10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba Extreme Users

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10.17.15 @AdobeUX @demianborba Insights

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10.17.15 @AdobeUX @demianborba Curious Kid @demianborba 10.17.15

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10.17.15 @AdobeUX @demianborba Empathy  Maps @demianborba 10.17.15

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10.17.15 @AdobeUX @demianborba @demianborba 10.17.15

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10.17.15 @AdobeUX @demianborba 3. Define

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10.17.15 @AdobeUX @demianborba Explicit needs  Implicit needs ALWAYS ASK: WHY? @demianborba 10.17.15

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10.17.15 @AdobeUX @demianborba NEEDS INSIGHTS Personas and Points of View @demianborba 10.17.15 NAME AGE TYPE

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10.17.15 @AdobeUX @demianborba @demianborba 10.17.15

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Lots of tools tackling parts of the problem 10.17.15 @AdobeUX @demianborba

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Friction when making changes 10.17.15 @AdobeUX @demianborba

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Tools limiting creativity 10.17.15 @AdobeUX @demianborba

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10.17.15 @AdobeUX @demianborba 4. Ideate

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10.17.15 @AdobeUX @demianborba Rules of Brainstorming DEFER JUDGMENT GO FOR VOLUME ONE CONVERSATION AT A TIME BE VISUAL BUILD ON THE IDEAS OF OTHERS STAY ON TOPIC ENCOURAGE WILD IDEAS

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10.17.15 @AdobeUX @demianborba Diverge create options 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba Diverge create options Converge choose options

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Select ideas to work with

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10.17.15 @AdobeUX @demianborba 5. Prototype 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Make an idea tangible to be experienced

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10.17.15 @AdobeUX @demianborba “Build to think”. - d.school

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10.17.15 @AdobeUX @demianborba “Fail often to succeed sooner”. - IDEO

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

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10.17.15 @AdobeUX @demianborba Design with  DATA

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10.17.15 @AdobeUX @demianborba 6. Test

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10.17.15 @AdobeUX @demianborba VIP EVENT  MAX '15

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10.17.15 @demianborba @AdobeUX

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10.17.15 @AdobeUX @demianborba Rules of testing LET PEOPLE USE THE PROTOTYPES EXPERIMENT SMALL ADJUSTMENTS OBSERVE THE EXPERIENCE GET CLOSE TO YOUR USERS DON’T FALL IN LOVE WITH IDEAS

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10.17.15 @AdobeUX @demianborba Then iterate (always one phase at a time)

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10.17.15 @AdobeUX @demianborba UX starts and ends with  PEOPLE

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Thank you. Questions?   Demian Borba  Product Manager, Adobe @demianborba http://adobe.ly/comet

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