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GAMESTORMING WORKSHOP learn how to create better products through collaborative game play © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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A Celebration of Everything Entrepreneurial in Denver September 28 – October 2, 2015 #DENStartupWeek

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Title Sponsors

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Product Track Sponsor

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WHO’S THE GIANT? Aaron K. White Principal UX Designer @Workiva @aaronkwhite http://aaronkwhite.com © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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WHAT IS Gamestorming? GAMESTORMING is a framework for exploration & experimentation “... creating worlds to explore and examine business challenges, to improve collaboration and generate insights into how the world works and what kinds of possibilities we might find there.” -Gamestorming - A Playbook for Innovators, Rulebreakeres, and Changemakers © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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GAMES are not Play Games live in a game space Games have boundaries Games have rules Games have artifacts Games have goals © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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GAME Design OPEN CLOSE set the stage frame the problem develop themes EXPLORE identify conclusions define action items make decisions DIVERGENT CONVERGENT EXPERIMENTATION These are the core principles to orchestrate the flow of your game and get the most out of your participants © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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LET’S Get Started TEAMS Make some friends... duration: 2 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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PICK A Product IDEAS ● Keurig Coffee Maker ● Office Bagel Slicer ● Electronic Toothbrush ● Smartwatch (choose one) ● Ninja/Vitamix Blender ● Your Wallet ● Jira ● Pivotal Tracker ● Uber ● Netflix ● Fitbit ● Slack/Hipchat duration: 3 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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POST Up BRAINSTORM Write down features, pains, gains & ideas about the product on sticky notes and post them on the wall duration: 5 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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POST Up SHARED UNDERSTANDING Create an affinity map to identify common themes duration: 5 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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PRODUCT Pinocchio What am I like? ● Draw me, what do I look like? ● Give me a name! ● Use adjectives and phrases to describe me. ● What is my spirit animal? ● What celebrity am I? duration: 10 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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PRODUCT Pinocchio ● How would I react in the 4 scenarios? ○ Car Jacking ○ Lost Dog ○ Tsunami ○ Zombie Apocalypse ● What are the underlying values for each reaction? duration: 5 mins What are my values? © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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PRODUCT Pinocchio ● Who do I spend time with? ● What groups do I belong to? ● Do I volunteer anywhere? ● Who needs me the most? ● What do my friends have in common? What is my community? duration: 5 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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PRODUCT Pinocchio ● How am I different than others in my community? ● What makes me stand out? ● What are my strengths? ● What could I be doing better? ● Why would others want me on their team? What makes me different? duration: 5 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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PRODUCT Pinocchio ● What is my mission in life? ● What are my motivations? ● What keeps me up at night? ● What am I trying to prove? ● What is my Kryptonite? What is my fight? duration: 5 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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A. I’m giving a eulogy to a competing product… make it count! B. Share a story from my life that shaped who I am. (choose one) Tell my story PRODUCT Pinocchio duration: 5 mins © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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SHARE Out ● What am I like? ● What are my values? ● What is my community? ● What makes me different? ● What is my fight? ● Tell my story! Introduce Me! © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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RESOURCES © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP

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THANKS! Aaron K. White @aaronkwhite slides available at: http://aaronkwhite.com © 2015 REALLY TALL... REALLY AMAZING! GAMESTORMING WORKSHOP