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αʔϏεσβΠϯγϦʔζ σβΠϯܦӦͱσβΠϯͷະདྷ 2018.12.09 ೔ຊσΟϨΫγϣϯڠձ

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!2 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc େ಺ᴴՏ HARUKA OHUCHI Ph.D in Astrophysics ILY. inc: Chief consultant

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!3 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Series ˌ01ɿσβΠϯͱ্ྲྀ޻ఔɿίϯηϓτઃܭͱσβΠϯఏҊ ˌ02ɿσβΠϯͱςΫϊϩδʔɿςΫϊϩδʔΛຯํʹ͢Δ ˌ03ɿσβΠϯͱίϛϡχέʔγϣϯɿϫʔΫγϣοϓσβΠϯ ˌ04ɿσβΠϯͱະདྷɿσβΠϯܦӦͱσβΠϯͷະདྷ

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!4 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Background ERAIHITO says... "͜Ε͔Βͷ࣌୅͸σβΠϯ͕ඞཁͩ"

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!5 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Background c w (& . + () k k c w k g 1 b a ub w u 、 “ a u g g g y uv b v k a g a b 5KWOMS TV 3V S OSM g 5KWOMS TV 8SST XOTS k ʮฏ੒̎̏೥౓ ௒ͷ੡଄ۀશͯ ߴػೳʯΛڍ͛ ߴػೳʯΛڍ͛ k l

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!6 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc c w (& . + () k k c w k g 1 b a ub w u 、 “ a u g g g y uv b v k a g a b 5KWOMS TV 3V S OSM g 5KWOMS TV 8SST XOTS k ʮฏ੒̎̏೥౓ ௒ͷ੡଄ۀશͯ ߴػೳʯΛڍ͛ ߴػೳʯΛڍ͛ k l (એݴ͚ͨͩ͠ײ) Background

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!7 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Background Natasha Jen : 99U(2017)

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!8 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯܦӦͬͯͳΜͩͬͨͷʁ σβΠϯࢥߟͬͯͳΜͩͬͨͷʁ σβΠϯ͸ͳͥॏཁͳͷʁ σβΠϯΛܦӦʹಋೖ͢Δʹ͸ʁ ʁ Background

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!9 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Goal DESIGN & Future - ࣍ͷσβΠϯͷτϨϯυΛ஌Δ - "σβΠϯతͳ"ख๏Λ஌Δ - ࣗ෼ͷ࢓ࣄΛσβΠϯ͢Δ

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!10 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Today's talk Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future

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!11 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future About ILY. inc

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!12 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Consulting & Creative agency. About ILY. inc

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!13 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc CEO-DESIGNER / tsujiharasaki ϏδωεɾαʔϏεσβΠϯ696*σβΠϯ σβΠϯίϯαϧςΟϯά σβΠϯϒϥϯσΟϯάετʔϦʔσβΠϯ σβΠϯڭҭ ΞʔτσΟϨΫγϣϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE CSO-Business DESIGNER & Development / iwai kazuki ϏδωεɾαʔϏεσβΠϯϓϩδΣΫτϚ ωδϝϯτ XFCσΟϨΫγϣϯXFCϓϩϞʔγϣϯਓࡐ Ϛωδϝϯτ ࣾһݚमɾڭҭ'JOBODF PHOTOGRAPHER-designer / homma mihoko ܳज़ֶࣸਅΞʔτσΟϨΫγϣϯ ϒϥϯσΟϯάσβΠϯσβΠϯڭҭ ετʔϦʔσβΠϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE UX planner-Director / hattori mayu ϓϩδΣΫτϚωδϝϯτXFCσΟϨΫγϣϯ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯઓཱུҊ SCIENTIST-consultant / ohuchi haruka Ph.D σʔλαΠΤϯεఱจ෺ཧֶ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯ ઓཱུҊΤϯδχΞϦϯάϥΠςΟϯά Director-consultant / kawamura satsuki ΫϦΤΠςΟϒσΟϨΫγϣϯ XFCσΟϨΫγϣϯ 69σβΠϯϓϩϞʔγϣϯϚωʔδϟʔ

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!14 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

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!15 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CASE 1 About ILY. inc

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!16 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!17 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!18 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!19 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CASE 2 About ILY. inc

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!20 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ޿ౡࢢɿجொϓϩδΣΫτ About ILY. inc

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!21 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!22 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͲΜͳ ϓϩδΣΫτʁ ԿΛ ΍͍ͬͯΔͷʁ ࣗ෼͕ࢀՃ͢Δ ҙ͕ٛ͋Δ ࣍ͷΞΫγϣϯ͸ Ͳ͏ͨ͠Β͍͍ʁ ଞʹͲΜͳਓ͕ ࢀՃ͍ͯ͠Δ ΜͩΖ͏ʁ ଞʹ͸ͲΜͳ Πϕϯτ͕ ͋ΔΜͩΖ͏ʁ ͜ͷΠϕϯτ͸ ڵຯ͕͋Δ͔Β ΋͏Ұ౓ߦͬͯΈΑ͏ ࢀՃऀಉ࢜Ͱ ܨ͕Γ͍ͨ STORY SYMBOL SYSTEM ؔ࿈Πϕϯτ͕ Θ͔Γ΍͍͢ ࢀՃಈػΛ ࣋ͪଓ͚ΒΕΔ ώΞϦϯάͱϫʔΫγϣοϓʹΑΔ ίϛϡχέʔγϣϯσβΠϯ About ILY. inc

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!23 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!24 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #57B433 #231815 #FFFFFF About ILY. inc

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!25 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!26 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc CASE 3

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!27 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

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!28 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

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!29 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ʮࡿͷσβΠϯ͸ӍͷσβΠϯʯ "ɿӍΛײ͡ΒΕΔࡿ 2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

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!30 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!31 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!32 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!33 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!34 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!35 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc LOGICAL Approach DESIGN Approach ՝୊͔Βͷԋ៷ σʔλɾػೳத৺ ࿦ཧతҰ؏ੑ ՝୊ͷ࠶ఆٛ ਓؒத৺ $SFBUJWF+VNQ About ILY. inc

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!36 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future DESIGN Time Line

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!37 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Time Line 2030 2000 2018

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!38 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 σβΠϯܦӦએݴ DESIGN Time Line

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!39 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design σβΠϯܦӦએݴ RW D Social DESIGN Fab Lab W eb 2.0 DESIGN Time Line

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!40 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Social Tech σβΠϯܦӦએݴ DESIGN Time Line

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!41 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech σβΠϯܦӦએݴ DESIGN Time Line ྔࢠίϯϐϡʔλʔ Social

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!42 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ DESIGN Time Line ྔࢠίϯϐϡʔλʔ SDGs Social

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!43 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ DESIGN Time Line DESIGN? ྔࢠίϯϐϡʔλʔ SDGs Social

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͜Ε͔Βͷ࣌୅͸σβΠϯ͕ඞཁ? !44 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Time Line

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͜Ε͔Βͷ࣌୅͸σβΠϯ͕ඞཁ? ͜Ε͔Βͷ࣌୅͸"Χϕ"͕ෆཁ !45 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Time Line

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!46 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ DESIGN Time Line ྔࢠίϯϐϡʔλʔ More Chaos More Speedy How it works? Social

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!47 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future ϫʔΫγϣοϓ

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!48 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ 1. ֤ςʔϒϧ͝ͱʹ1ਓ2෼Ͱࣗݾ঺հ (10෼) ɹ- ࣗ෼ͷ঺հ ɹ- ࢓ࣄɾࣄۀͷ঺հ ɹ- 2020ʙ2025೥ʹ޲͚ͯऔΓ૊ΜͰ͍Δ͜ͱ 2. ՝୊εέον(20෼) ɹ- 2020~2025೥ʹ޲͚ͨࣗ෼ͷऔΓ૊ΈΛ1ͭબͿ ɹ- औΓ૊Έεέονγʔτʹهೖ 3. ιϦϡʔγϣϯϒϨετ(10෼) ɹ- νʔϜ͝ͱʹ՝୊ʹର͢ΔιϦϡʔγϣϯΛߟ͑Δ

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ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved औΓ૊Έεέονγʔτ ςʔϚɿ ՝୊εέον औΓ૊Έεέον λʔήοτεέον ओମऀεέον

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!50 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future σβΠϯ˓˓ͷޡղ

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l !51 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯ˓˓ͷޡղ σβΠϯࢥߟͱ͸ ෆ໌֬ͳ໰୊Λௐࠪ͠ɺ৘ใΛऔಘ͠ɺ஌ࣝΛ෼ੳ͠ɺ ઃܭ΍ܭըͷ෼໺ͰιϦϡʔγϣϯΛબఆ͢ΔͨΊͷ ํ๏͓ΑͼϓϩηεΛࢦ͢ɻ z WikipediaΑΓ

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l z !52 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯ˓˓ͷޡղ σβΠϯܦӦͷఆٛ - ܦӦνʔϜʹσβΠϯ੹೚ऀ͕͍Δ͜ͱ - ࣄۀઓུߏஙͷ࠷্ྲྀ͔Β σβΠϯ͕ؔ༩͢Δ͜ͱ ʮσβΠϯܦӦʯએݴ ΑΓ

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l z !53 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯ˓˓ͷޡղ ʮσβΠϯࢥߟͱ͸ϓϩηεͩʯ ʮσβΠϯܦӦͱ͸σβΠφʔΛܦӦʹೖΕΔ͜ͱͩʯ

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l z !54 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯ˓˓ͷޡղ ʮσβΠϯࢥߟͱ͸ϓϩηεͩʯ ʮσβΠϯܦӦͱ͸σβΠφʔΛܦӦʹೖΕΔ͜ͱͩʯ ʢbecause I am not a DESIGNER……ʣ

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l z !55 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯ˓˓ͷޡղ ʮσβΠϯࢥߟͱ͸ϓϩηεͩʯ ʮσβΠϯܦӦͱ͸σβΠφʔΛܦӦʹೖΕΔ͜ͱͩʯ ʢbecause I am not a DESIGNER……ʣ ෆཁͳ"Χϕ" ࣗ෼ͱσβΠϯͷؒʹແҙࣝͷ"Χϕ"ΛԾఆͨ݁͠Ռɺ ౰ࣄऀҙࣝΛ͍ܽͨ··σβΠϯ˓˓Λఆ͍ٛͯ͠Δɻ

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!56 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯ˓˓ͷޡղ l z σβΠϯࢥߟͱ͸σβΠφʔͷߟ͑ํͩɻ σβΠϯܦӦͱ͸σβΠϯʹΑΔܦӦͩɻ We should be DESIGNERS!

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!57 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future DESIGNER's Question

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!58 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNER's Question How to apply DESIGN to your job?

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!59 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design DESIGNER's Question

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!60 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design ޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGNER's Question

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!61 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design ޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGNER's Question DESIGNɿ૑଄తΞϓϩʔν Ξϓϩʔνͷҧ͍͸໰͍ͷҧ͍ͱͯ͋͠ΒΘΕΔɻ ࠷ॳͷ໰͍ΛͲ͜ʹઃఆ͢Δ͔͕ॏཁɻ

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DESIGN ɿͲ͏ͯ͠ങΘͳ͍ͷ͔ !62 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNER's Question MarketingɿͲ͏͢Ε͹ങ͏͔ʁ ঎඼ΛങΘͳ͍Ϣʔβʔ

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!63 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNER's Question Personas by LOGICAL Thinking Personas by DESIGN Thinking σʔλ͔Βඳ૾ ϚʔέοτϚε ݁ՌΛಘΔ ؍࡯ʹΑΔඳ૾ ಛఆͷਓ෺ ڞײΛಘΔ

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!64 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNER's Question EngineerɿԿނͰ͖Δͷ͔ʁ DESIGN ɿԿ͕Ͱ͖Δͷ͔ʁ Sales ɿԿͷ໾ʹཱͭͷ͔ʁ ৽͍ٕ͠ज़͕ൃ໌

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!65 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNER's Question

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!66 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 11% EDUCATION SKILLS? DESIGNER's Question

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!67 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 11% EDUCATION SKILLS? Կ͕Ͱ͖Δͷ͔ʁ ɹ → ԻͰσόΠεʹग़ೖྗͰ͖Δ DESIGNER's Question

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!68 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 11% EDUCATION SKILLS? Կ͕Ͱ͖Δͷ͔ʁ ɹ → ԻͰσόΠεʹग़ೖྗͰ͖Δ Ͳ͏࢖͏ͷ͔ʁ ɹ → ϦϏϯάʹஔ͍ͯ࿩͔͚͠Δ DESIGNER's Question

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!69 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 11% EDUCATION SKILLS? Կ͕Ͱ͖Δͷ͔ʁ ɹ → ԻͰσόΠεʹग़ೖྗͰ͖Δ Ͳ͏࢖͏ͷ͔ʁ ɹ → ϦϏϯάʹஔ͍ͯ࿩͔͚͠Δ ԿΛҙຯ͢Δͷ͔ʁ ɹ → ϓϥΠόγʔੑͷ૕ࣦ DESIGNER's Question

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!70 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 11% EDUCATION SKILLS? Կ͕Ͱ͖Δͷ͔ʁ ɹ → ԻͰσόΠεʹग़ೖྗͰ͖Δ Ͳ͏࢖͏ͷ͔ʁ ɹ → ϦϏϯάʹஔ͍ͯ࿩͔͚͠Δ ԿΛҙຯ͢Δͷ͔ʁ ɹ → ϓϥΠόγʔੑͷ૕ࣦ ͲΜͳUX͕͋Δ͔ʁ ɹ → ࢠͲ΋͕ԿΛ͍ͯ͠Δͷ͔Λ ɹɹ ਌͕೺ѲͰ͖Δ(INSIGHT!) DESIGNER's Question

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!71 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNER's Question DESIGNER's Question - ਓؒΛओޠͱͨ͠໰͍ - ڞײ͢ΔͨΊͷ໰͍ - લఏΛHack͢Δ໰͍

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!72 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Today's talk Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future

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!73 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ 1. DESIGNER's QuestionͷΞΠσΞग़͠ (10෼) ɹ- બΜͩ՝୊ʹର͢ΔQuestionΛॻ͖ग़͢ 2. ώΞϦϯά(10෼) ɹ- ચ͍ग़ͨ͠QuestionΛ࣭໰͍ͯ͘͠ ɹ- ਂ۷Γͯ͠΋OK ɹ- ࣭໰ऀ͸ؾ͍ͮͨ͜ͱΛϝϞ 3. ՝୊ͷ࠶εέον(5෼) ɹ- ࣭໰Λ΋ͱʹ՝୊Λ࠶εέον͍ͯ͘͠

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ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved σβΠϯΞϓϩʔνγʔτ ςʔϚɿ %&4*(/&3T2VFTUJPO ●ਓؒΛओޠͱͨ͠໰͍ ●ڞײ͢ΔͨΊͷ໰͍ ●લఏΛHack͢Δ໰͍ ՝୊ͷ࠶εέον

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!75 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future DESIGN × Social

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͜Ε͔Βͷ࣌୅͸σβΠϯ͕ඞཁ? ͜Ε͔Βͷ࣌୅͸"Χϕ"͕ෆཁ !76 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social

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!77 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design ޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGNɿ૑଄తΞϓϩʔν Ξϓϩʔνͷҧ͍͸໰͍ͷҧ͍ͱͯ͋͠ΒΘΕΔɻ ࠷ॳͷ໰͍ΛͲ͜ʹઃఆ͢Δ͔͕ॏཁɻ DESIGN × Social

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!78 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ ྔࢠίϯϐϡʔλʔ More Chaos More Speedy How it works? Social DESIGN × Social

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!79 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ ྔࢠίϯϐϡʔλʔ More Chaos More Speedy How it works? Social DESIGN × Social

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!80 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Tech UX Biz Tech changes UX UX changes business model Biz demands tech DESIGN DESIGN × Social

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!81 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ ྔࢠίϯϐϡʔλʔ More Chaos More Speedy How it works? Social DESIGN × Social

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Marketɿ௚઀ϦʔνͰ͖Δ Socialɿ௚઀ϦʔνͰ͖ͳ͍ !82 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social

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Marketɿ௚઀ϦʔνͰ͖Δ Socialɿ௚઀ϦʔνͰ͖ͳ͍ !83 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social - ޱίϛ΍งғؾͰೝࣝ͢Δ - Ԍ্࣌ʹେ׆༂ - גՁʹӨڹΛ༩͑Δ - Social Goodʹහײ

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Social !84 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social Good?

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Social Good !85 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social - SCRͷ࣮੷ʹͰ͖Δ - ϒϥϯυͷ֩ʹͰ͖Δ - Πϛফඅͷ֩Ͱ͖Δ

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Social Good !86 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social - SCRͷ࣮੷ʹͰ͖Δ - ϒϥϯυͷ֩ʹͰ͖Δ - Πϛফඅͷ֩Ͱ͖Δ

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!87 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social

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Social Good !88 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social - SCRͷ࣮੷ʹͰ͖Δ - ϒϥϯυͷ֩ʹͰ͖Δ - Πϛফඅͷ֩Ͱ͖Δ

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!89 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social

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!90 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc A I D M A A I S A S Attention Interest Desire Action Share Sympathize Identify Memory Action Attention Interest Search S I P S D E C A X Participate Share&Spread Discovery Engage Check Action Experience DESIGN × Social

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S I P S D E C A X !91 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc A I D M A A I S A S 1920೥Ҏ߱ͷ ϚεϝσΟΞܕফඅϞσϧ ιʔγϟϧফඅϞσϧ 2000೥୅ॳظͷ ΠϯλʔωοτಋೖϞσϧ Φ΢ϯυϝσΟΞͳͲ ίϯςϯπϚʔέϞσϧ DESIGN × Social

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!92 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc A I D M A A I S A S Attention Interest Desire Action Share Sympathize Identify Memory Action Attention Interest Search S I P S D E C A X Participate Share&Spread Discovery Engage Check Action Experience DESIGN × Social

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Social Statement !93 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Social l z SCR Branding Πϛ

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!94 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future DESIGN × Social

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!95 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ 1.վΊͯιϦϡʔγϣϯΛߟ͑Δ(20෼) ɹ- ࠶εέονʹج͍ͮͨఏҊ ɹ- Social StatementΛ࡞Δ ɹ- ιϦϡʔγϣϯ໊Λߟ͑Δ 3. ൃද(15෼)

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!96 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ൃදͷϧʔϧ 1. ʮΘ͔Δʔʂʯ͸OK 2. ʮ΁͑ʔʂʯ΋OK 3. େ͖ͳഥखʂ

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!97 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ࣗ෼ࣗ਎ʹେ͖ͳഥखʂ

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!98 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction DESIGN Time Line DESIGN Approach DESIGN × Social σβΠϯ˓˓ͷޡղ ϫʔΫγϣοϓ About ILY. inc ϫʔΫγϣοϓ DESIGNER's Question DESIGN Future ϫʔΫγϣοϓ Future DESIGN × Social

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!99 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ ྔࢠίϯϐϡʔλʔ DESIGN Social Future

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!100 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ ྔࢠίϯϐϡʔλʔ DESIGN Social Future

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!101 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2030 2000 2018 iPhone Cloud youtube ϒϥ΢βઓ૪ 3DϓϦϯλʔ SmartSpeaker ୈࡾ࣍AIϒʔϜ 5G BioTech FinTech Self-driving IoT ChatBotීٴظ ϦʔϚϯγϣοΫ AISAS SIPS SDGs Ξϥϒͷय़ Sharing economy Fake news Facebook #MeToo ΞδΞͷ୆಄ ਓޱ80ԯਓ ධՁܦࡁ அઈͷ֦େ Flat design Voice UI/UX IIT M Des d.school UXന ॻ M aterial design App design RW D Social DESIGN Fab Lab W eb 2.0 Tech VUCA σβΠϯܦӦએݴ ྔࢠίϯϐϡʔλʔ DESIGN Social Hard to imagine! Future

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Compass over Maps !102 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Future - ͜Ε͔Βͷ࣌୅͸"Χϕ"͕ෆཁ - DESIGNER's Question ͸ - Social StatementΛ࣋ͭ

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!103 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ࠷ޙʹͱͯ΋ؾͷར͍ͨҰݴ

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INNOVATION Lab. *-:Ͱ͸͜Ε·Ͱࣄۀ΍αʔϏεͷछͱͳΔ ՝୊ൃݟ͔ΒιϦϡʔγϣϯσβΠϯʙ۩ݱ Խ·Ͱ਺ଟ͘ͷϓϩδΣΫτΛख͕͚͖ͯ· ͨ͠ɻ*-:ͷϏδωεσβΠφʔɾ69σβΠ φʔɾσʔλΞφϦετɾΤϯδχΞ͕ϓϩ δΣΫτʹࢀը͠ɺ໿೔Ͱ͓٬༷ͷ৽ن ࣄۀɾՁ஋૑଄Λࢧԉ࣮͠ߦ͠·͢ɻ PRICE 750ສԁʙ ˞ສԁºϲ݄ʙ ILY.s Team ɾϏδωεσβΠφʔ ɾ69σβΠφʔ ɾσʔλΞφϦετ ɾΤϯδχΞ ɾΞʔτσΟϨΫλʔ ɾσβΠϯϦαʔνϟʔ ɾίϯηϓτσβΠφʔ > DESIGN Research & Planning ɾطଘࢿ࢈ͷચ͍ग़͠ˍڝ߹ۀքϦαʔν ɾࣄۀϩʔυϚοϓͷࡦఆͱϑϡʔνϟʔίϯςΫετઃܭ ɾίϛϡχέʔγϣϯϏδωε՝୊ͷநग़ͱԾઆߏங ɾϢʔβʔΠϯλϏϡʔΠϯαΠτϦαʔν > Concept DESIGN ɾࣄۀαʔϏείϯηϓτͷࡦఆ ɾίϛϡχέʔγϣϯετʔϦʔͷࡦఆ ɾࣄۀαʔϏεϏδϣϯͷϏδϡΞϥΠζ > Business DESIGN ɾࠃ಺֎ͰͷϑΟʔϧυϦαʔνΠϯαΠτநग़ ɾԾઆઃܭͱϒϧʔϓϦϯτͷࡦఆ ɾΧελϚʔδϟʔχʔϚοϓͷࡦఆ ɾϏδωεϑΣʔζσβΠϯ ɾࣄۀαʔϏεͷཁ݅ఆٛ > UX DESIGN ɾ69ఆٛʢମݧɺετʔϦʔɺϒϥϯσΟϯάʣ ɾϓϩτλΠϐϯάϞοΫΞοϓ6*ͷઃܭ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved

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Thank you. I love you.

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ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved औΓ૊Έεέονγʔτ ςʔϚɿ ՝୊εέον औΓ૊Έεέον λʔήοτεέον ओମऀεέον

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ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved σβΠϯΞϓϩʔνγʔτ ςʔϚɿ %&4*(/&3T2VFTUJPO ●ਓؒΛओޠͱͨ͠໰͍ ●ڞײ͢ΔͨΊͷ໰͍ ●લఏΛHack͢Δ໰͍ ՝୊ͷ࠶εέον