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@bensauer Miscellaneous Lessons from David Hume UXBri 11/2014 DESIGN IS…
 A STATEMENT OF VALUE

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THE FUTURE! (c. 1966)

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THE FUTURE! (c. 1905)

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DAVID HUME, 1711-1768

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EMPIRICISM

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RENÉ DESCARTES, 1644 “I think, therefore I am.”

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JOHN LOCKE

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EDINBURGH, c. 1700

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HUME’S KEY WORKS • A Treatise of Human Nature (1739) • An Enquiry Concerning Human Understanding (1748)

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DAVID HUME “To hate, to love, to think, to feel, to see; all this is nothing but to perceive.”

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SCIENCE: “ONE! AH AH AH…”

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PROXY SENSES

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THE ORG USERS THE WEBSITE

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ANALYTICS

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gov.uk

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SHORT SURVEYS

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EXAMPLE SURVEY QUESTION “What did you come here to do today?”

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QUALAROO

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TASK: Find out which bus to catch “Why does one need to know the bus route in advance?” 10% could not complete this task c.14K p/m

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Use the force Luke!

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CAUSE & EFFECT

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https://www.flickr.com/photos/kjcs/8096588054

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THE LIMITS OF PERCEPTION

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WENDY MASS, ‘THE CANDYMAKERS’ “Be kind, for everyone you meet is fighting a battle you know nothing about.”

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Cause is just an idea.

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MAKING PREDICTIONS

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SOME DISGRUNTLED PM “UX Designers have a fetish for post-its.” Based  on  the   past,  not  logic

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THE ORIGINAL BURGER

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THE DIALOGUE PRODUCTS PEOPLE

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https://www.flickr.com/photos/laimagendelmundo/4449788870/

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“Hold your beliefs lightly.” GRAYSON PERRY

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VALUES

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“I understand our website navigation… …so users should 
 be able to.” An  observation   about  what  IS. A  judgement  about     what  OUGHT  to  be. …therefore I can use it.”

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WHAT FILLS THE GAP? = IS Observations,
 Truths OUGHT Actions,
 Shoulds VALUES Morals,
 Ethics +

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https://www.flickr.com/photos/46921770@N00/4619182971

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http://www.disambiguity.com/why-words-matter/

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LEISA REICHELT “Words can remind us many times a day what we all care about and what we believe in.”

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Rhyme, don’t repeat.

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BILL BUXTON “Changes in process are ten times as profitable as changes in product.”

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Make your values clear.

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PASSION & REASON

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DAVID HUME “Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.”

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https://www.flickr.com/photos/infidelic/3269840200

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https://www.flickr.com/photos/aaronklin/6007532987/

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DAVID HUME “A purpose, an intention, a design strikes every where (even) the most careless, the most stupid thinker..”

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https://www.flickr.com/photos/neubda/40406376

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SUMMARY 1. Use the force Luke! (proxy senses), but… 2. cause is just an idea, so… 3. “Hold your beliefs lightly” and… 4. make your values clear, 5. your design is a statement of values.

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I’m @bensauer.
 (as in ‘Jack Bauer’.) ! Enjoy lunch!
 (as in Sauerkraut.)