Dealing with Fear
Therapy for Start Ups
Image
Placehol
+JoseLuisUgiaGonzalez
@Jl_Ugia
#GoogleLaunchpad #BER
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What do you fear?
#GoogleLaunchpad #BER
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#GoogleLaunchpad #BER
Fears coerce & pollute your opinion
Failure | Try all the things
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#GoogleLaunchpad #BER
Fears coerce & pollute your opinion
General rejection | Care about irrelevant opinions
X
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#GoogleLaunchpad #BER
Fears coerce & pollute your opinion
Bad design | Build beauty, not function
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#GoogleLaunchpad #BER
Fears coerce & pollute your opinion
Broken system | Architecting something to go to the moon
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You are not – and don’t have to be…
YOU
ARE
NOT
FUCKING
MATTHEW
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You are not – and don’t have to be…
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And certainly you are not…
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Think about it!
#GoogleLaunchpad #BER
The world does not need this start up to succeed, but that you succeed at some point
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Deliver the promise, but take the short route
5
1 client can be
enough
y
Don’t reinvent things
a
Don’t worry about
rules / conventions
#GoogleLaunchpad #BER
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Nobody cares about you …yet.
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Google - Concrete Value Proposition
UI Design UX
"
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Surf the tech adoption curve
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Innovators Early adopters Early majority Late majority Laggards
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Facebook - Fast Development
[ 1 month
Time to market first audience
s Entry audience
Selected students as beach head
#GoogleLaunchpad #BER
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w
Keep it simple
Code as few as you can
z
Go around problems
e
Discard unnecessary
features
#GoogleLaunchpad #BER
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Twitter - Tweet & SMS
U Message length
Option A
Analyze tweets
Split into parts
Send in different batches
Word splitting
Option B
Limit tweet length
#GoogleLaunchpad #BER
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Momenta - Picture processing
A Image quality
Option A
Crop images
Resize images
Store different sizes
Extra processing on
clients
Option B
Unique size for images
#GoogleLaunchpad #BER
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You are not alone
leanstack.io
https://github.com/cjbarber/ToolsOfTheTrade
Github/ToolsOfTheTrade
$
Save on resources
[
Save time
å
Increase quality
#GoogleLaunchpad #BER
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You are not alone
Training PaaS / BaaS
Documents + Code
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My stack, my stories
Life in Auto mode
Build web service / API in few days
Build clients in few weeks
No down times
#GoogleLaunchpad #BER
Time to market
6 months
Time to market 2 years
Facebook SDK
Own hosting
Backend PHP Zend
GitHub
Crashlytics
Paw
AFNetworking
SVProgressHUD
Facebook SDK
TheAmazingAudioEngine
JASidePanels
Google App Engine
Crashlytics
GitHub
Paw
Trello
PhraseApp
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Your stories?
Your stories are yours.
…but I’ll be watching.
#GoogleLaunchpad #BER