Miranj
We architect information and
design radically simple, future-proof websites
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Content-driven Websites
Represent an organisation or a business
Publishing platform (stories, articles, news, etc.)
Facilitate e-commerce
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“We want our new website to be modern,
mobile-optimised, easy to change
and good looking.”
“And oh, SEO-friendly as well.”
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No content
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The problem usually doesn’t lie in
what they’re sharing, but rather
on what they’re not sharing.
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Problem Space Solution Space
vs
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Doctor by Hamza Butt on Flickr
https://www.flickr.com/photos/149902454@N08/35081927460
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Doctor by Hamza Butt on Flickr
https://www.flickr.com/photos/149902454@N08/35081927460
Problem Space
I have fever
I feel dizzy
My stomach is paining
My cut is bleeding
Solution Space
vs
I’ve got typhoid
I need MRI Scan
Prescribe me aspirin
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Problem Space
Feels old
Difficult to browse on phones
Pain to modify
Dislike the design
Doesn’t show on Google
Solution Space
vs
Modern
Mobile-optimised
Easy to edit
Good looking
SEO-friendly
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Typically briefs are unclear or
inadequate because they try to
communicate the solutions rather
than the problems.
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So, discovering project
needs becomes a necessary
part of our work.
Synthesise
Add to the “thoughts” and move them around
to achieve a structured understanding
of the client’s domain
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Identify the various
stakeholders, business priorities
and potential content inventory
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Align with the
client’s vocabulary
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Landscape
Peers, Competitors or Superstars
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Probe
Stage 2
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Constraints
Timelines, Budgets, Life Expectancy (ROI)
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How long should this
new website last?
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Goals
Features, Functionalities or important Outcomes
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Goals Hygiene
vs
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Goals
Flexibility in page layout and content
Evolution in brand positioning
Higher time on site
Low bounce rate
Increase repeat visitors
Hygiene
vs
Easy to use
Easy to edit
Good looking
Mobile friendly
SEO optimised
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No content
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Audience
Identify the distinct groups that are likely to land on
our website and for each type map out their context
and motivations, current solutions and their problems.
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No content
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The often-missing Audience
Internal team members, content author / manager,
partners, future hires, search bots, etc.
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Design
Run over references from the wild (including peers
and competitors) that help us capture reaction from
clients and understand their tastes and aspirations
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Brand
Collect the expressions and phrases that determine the
positioning of the organisation or the service
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No content
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Content
Identify types and for each detail the editorial
process, frequency of publishing or update and real
(or representative) samples
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What is content?
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All current and “future”
information, document,
write-up, knowledge, etc.
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Marketing collateral
is content
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Media is content
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Features and functionalities
have intrinsic content