UX Cafe - Speaker Deck

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Hello #uxcafe

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QUALITY OF USER CENTERED–NESS / INNOVATION / LEAN SIZE OF ORGANISATION

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“What if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bo!om line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated to the new bo!om line. Profit is a result, not a goal. Clayton Christensen

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“If we want to know what a business is, we have to start with its purpose… There is only one valid deﬁnition of business purpose: to create a customer. The customer is a foundation of a business and keeps it in existence. The customer alone gives employment. Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation. Peter Drucker

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@willsh

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PROS CONS ✓ Very well funded ✗ Waterfall ✓ Huge audience ✗ Large ✓ ‘Innovative’ ✗ Silos

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The ‘brief’

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EXPLORE DISCOVER REFINE

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EXPLORE DISCOVER REFINE

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PRICE FAMILY APPEAL EASE OF USE GRAPHICS STORAGE LOW HIGH XBOX 360 WII PS3

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BRAND AUDIENCE CONTENT

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EXPLORE DISCOVER REFINE

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DoPAGASAYP Testing Do people actually give a shit about your product?

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The value of this product should be understood from ﬁrst glance, even if that understanding grows in breadth and diversity in the future. The proposition must be shelf–demonstrable “

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EXPLORE DISCOVER REFINE

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Prof. Kano & The Horizon Eﬀect

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h p://cennydd.co.uk/2008/agile-and-the-horizon-eﬀect

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EXECUTED POORLY EXTREME DELIGHT EXTREME FRUSTRATION EXECUTED WELL

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EXECUTED POORLY EXTREME DELIGHT EXTREME FRUSTRATION EXECUTED WELL BASIC

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EXECUTED POORLY EXTREME DELIGHT EXTREME FRUSTRATION EXECUTED WELL BASIC PERFORMANCE

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EXECUTED POORLY EXTREME DELIGHT EXTREME FRUSTRATION EXECUTED WELL BASIC PERFORMANCE DELIGHTERS

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EXECUTED POORLY EXTREME DELIGHT EXTREME FRUSTRATION EXECUTED WELL BASIC PERFORMANCE DELIGHTERS

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STORY #130 As an INVESTED USER I want to SHARE MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5

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STORY #130 As an INVESTED USER I want to SHARE MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5 Goal: 2: EXPRESS MY IDENTITY

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STORY #130 As an INVESTED USER I want to SHARE MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5 Goal: 2: EXPRESS MY IDENTITY Kano: PERFORMANCE

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GOAL 1 GOAL 2 GOAL 3 GOAL 4 GOAL 5 DELIGHTER PERFORMANCE BASIC

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Aerword We don’t care about that, just tell us why it failed.

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“Design has too o"en been deployed at the low value end of the product spectrum, pu!ing the lipstick on the pig. In doing this, design has failed to make the case for its core value, which is addressing genuinely meaningful, genuinely kno!y problems by convincingly articulating and delivering alternative ways of being. Rethinking the pig altogether, rather than worrying about the shade of lipstick it’s wearing. Dan Hill