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PUSH NOTIFICATIONS
 THAT DON’T SUCK Zan Markan @zmarkan
 Developer Evangelist, Pusher

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@zmarkan Realtime communication and collaboration APIs for your apps SDKs for web, mobile, and backend pusher.com
 @pusher

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@zmarkan

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@zmarkan LET’S FACE IT
 MOST NOTIFICATIONS ARE ANNOYING @zmarkan

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@zmarkan GAMES AND THEIR F*%&$ CHESTS @zmarkan

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@zmarkan ❤ @zmarkan

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@zmarkan @zmarkan

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@zmarkan THIS IS NOT A RANT

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@zmarkan NOTIFICATIONS
 VS 
 PUSH
 NOTIFICATIONS

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@zmarkan WTF ARE (PUSH) NOTIFICATIONS? Notifications are the things you display Pushes start from the server Pushes can be silent

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@zmarkan NOT-PUSH EXAMPLES Media playback controls ⏯ Long-running processes

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@zmarkan DISPLAYED VS HIDDEN PUSHES Telegram DNS address shebang in ) New content available to pre-load

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@zmarkan NOTIFICATIONS 2018

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GCM, FCM, APNS, OH MY! Push notifications are supported everywhere Beloved by filthy marketing depts No. 1 way to communicate with closed apps

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@zmarkan

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INDUSTRIES Shopping Social Travel Games Messaging Tourism Delivery Ride sharing All of them!

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@zmarkan PSYCHOLOGY OF INTERRUPTIONS
 NOTIFICATIONS

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@zmarkan ADDICTION

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@zmarkan DISTRACTIONS

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@zmarkan RETENTION

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@zmarkan

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@zmarkan WHEN RECEIVING <= 10 PUSHES / WEEK… 80% DISABLE NOTIFICATIONS 60% CHURN ALTOGETHER

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@zmarkan ENGAGEMENT

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@zmarkan

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@zmarkan USER DISABLED NOTIFICATIONS OR…
 HOW TO LOSE A CHANNEL

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@zmarkan PUSH NOTIFICATIONS
 THAT 
 3ROCK

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@zmarkan TAKING NOTIFICATIONS UP TO 11

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@zmarkan SHOULD YOU 
 CREATE A NOTIFICATION?

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@zmarkan SHOULD THIS BE AN EMAIL? ✉ …OR A CARD?

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@zmarkan BE LIKE SLACK

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@zmarkan PERSONALISATION IS

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@zmarkan

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@zmarkan USER PREFERENCES 
 > 
 PRETTY MUCH EVERYTHING ELSE

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@zmarkan CONTEXT
 &
 RELEVANCE

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@zmarkan @zmarkan

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@zmarkan

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@zmarkan STAYING RELEVANT Have I explicitly asked for it? Do I want/need it now? Can I get this in other ways?

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@zmarkan

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@zmarkan MAKE IT
 WORK

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MAKING IT WORK Do deep linking right State management is hard Let’s not crash m’kay?

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@zmarkan TEST


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@zmarkan

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@zmarkan TEST
 (BUT NOT IN $%£& PROD)

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@zmarkan SEND FEWER
 BETTER

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@zmarkan

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@zmarkan APIS & GUIDELINES OVERVIEW

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@zmarkan Notifications provide 
 short, timely, and relevant information about your app when it’s not in use. “ @zmarkan

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STYLES Text Text + img Big Text Text + Big img Grouping < Custom layouts = Actions > Dots ⚪

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@zmarkan NOTIFICATION LENGTH 37-ish chars max message length

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@zmarkan

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@zmarkan EXPAND NOTIFICATIONS Use sparingly to show more than short text allows (but still limited length) Messages, QR codes, Delivery instructions, …

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@zmarkan CHANNELS Required in Oreo Users can fine-tune their preferences in Settings Important vs unimportant messages

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@zmarkan

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@zmarkan PRIORITY From “nice to know” to 
 “OMG WAKE ME UP NOW ” (You are not a special ❄ & users can disable everything)

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@zmarkan LOCK SCREEN Privacy vs practicality What should be hidden? What should be visible at a glance?

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@zmarkan

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@zmarkan CUSTOM LAYOUTS Guardian Mobile Lab Elections & Sports coverage Live notifications

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@zmarkan SUMMARY

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@zmarkan SUMMARY Relevance and context are Use the sweet new APIs ❤ Know your users and their preferences Delight (or be deleted ☠)

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@zmarkan Zan Markan
 Developer Evangelist @ Pusher [email protected] / @zmarkan @pusher / www.pusher.com

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@zmarkan REFS & READING 
 
 https://developer.android.com/guide/topics/ui/notifiers/notifications.html https://material.io/guidelines/patterns/notifications.html http://andrewchen.co/user-retention-why-depending-on-notification-driven-retention-sucks/ https://www.theguardian.com/us-news/2016/nov/03/live-presidential-election-night-results-mobile http://www.futuretravelexperience.com/2014/04/easyjet-using-mobile-push-notifications-keep-passengers-informed/
 http://info.localytics.com/blog/2015-the-year-that-push-notifications-grew-up 
 https://support.urbanairship.com/hc/en-us/articles/213491643-What-are-the-Maximum-Characters-for-Push-Notifications-
 http://info.localytics.com/blog/push-notification-survey-2018