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Gratuitous animations the era of Milton Keynes Geek Night - June 2014

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@benmacgowan this used to be animation on the web

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@benmacgowan what technology should i use? rather can this be done? no longer

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@benmacgowan

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@benmacgowan gratuitous adjective 1. done without good reason; uncalled for.
 "gratuitous violence"
 synonyms: unjustified, without reason, uncalled for, unwarranted, unprovoked, undue; More

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@benmacgowan

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@benmacgowan

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“ ” @benmacgowan It's not just what it looks like and feels like. Design is how it works. - Steve Jobs

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Video courtesy of Val Head / A List Apart

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“ ” @benmacgowan I tend, like most others, to not trust websites that feel like they were made 10 years ago. The over-the-top polished feel of this animation adds to the overall user experience, by conveying a level of perfection and attention to detail that you can’t help but trust. - Michaël Villar / http://bit.ly/RFcQmJ

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@benmacgowan Like designed by Marwa Boukarim from the Noun Project So how do you know when an animation is appropriate?

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@benmacgowan 1. user experience

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@benmacgowan Click designed by Rohan Gupta from the Noun Project Photo credit: https://www.flickr.com/photos/spavaai/2536426227 expectation

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@benmacgowan Rabbit designed by Thomas Hirter from the Noun Project Photo credit: https://www.flickr.com/photos/martijnvandalen/5280691005 distraction

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@benmacgowan Theater designed by Diego Naive from the Noun Project emotion

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@benmacgowan People designed by Naomi Atkinson from the Noun Project demographic

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@benmacgowan

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@benmacgowan 2. brand experience

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@benmacgowan Chat designed by Ed Harrison from the Noun Project Photo credit: https://www.flickr.com/photos/91591049@N00/12461846804 messaging

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@benmacgowan Target designed by Libby Ventura from the Noun Project Photo credit: https://www.flickr.com/photos/adactio/2856121959 consistency

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@benmacgowan 3. browser experience

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@benmacgowan Timer designed by Rohan Gupta from the Noun Project Photo credit: https://www.flickr.com/photos/jimculp/5894033449 performance

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@benmacgowan Wheelchair designed by Marco Acri from the Noun Project Photo credit: https://www.flickr.com/photos/snocopublicworks/9308670405/ accessibility

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@benmacgowan {{icon credit}} get your interface working without interactions first

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@benmacgowan prototype it still unsure?

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@benmacgowan

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@benmacgowan “ ” Good UI animations have purpose, personality, and alignment with your message - they just feel right. - Val Head

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thank you @benmacgowan