Typefaces for screens - Speaker Deck

Slide 1

Slide 1 text

SmashingConf Freiburg | 2014 ! Typefaces for screens Gerry Leonidas ! ! Department of Typography   & Graphic Communication

Slide 2

Slide 2 text

Typeface design is larger than you think, global, and indispensable.

Slide 3

Slide 3 text

Linotype & Machinery Type Drawing Oﬃce

Slide 4

Slide 4 text

L&M type drawing

Slide 5

Slide 5 text

Monotype keyboard and caster

Slide 6

Slide 6 text

Joana Correia’s workspace

Slide 7

Slide 7 text

Jos Buivenga’s workspace

Slide 8

Slide 8 text

most of you 2010 World demographics from populationpyramid.net

Slide 9

Slide 9 text

Typefaces are the nexus of   authors, content, and readers.

Slide 10

Slide 10 text

1. character set

Slide 11

Slide 11 text

Gujarati type in Kalapi Gajjar’s hand

Slide 12

Slide 12 text

Bengali typewriter

Slide 13

Slide 13 text

Bengali 1/3 by Neel Kshetrimauym MATD 2010

Slide 14

Slide 14 text

Bengali 2/3 by Neel Kshetrimauym MATD 2010

Slide 15

Slide 15 text

Bengali 3/3 by Neel Kshetrimauym MATD 2010

Slide 16

Slide 16 text

2. glyphs

Slide 17

Slide 17 text

Céline Willame, 2013 The Romans followed the Greeks¹º, in the footsteps of their predecessors, they sought to reconcile the cycles of the sun and the moon — 50/60 pt Riccardo Lorusso MATD 2013

Slide 18

Slide 18 text

Prakashan wa designed with the intention of developing corresponding styles in Odia and Latin, supporting a wider range of typographic expression. latin italic v odia hairline odia regular odia bold odia display ପନଶଉ latin light latin regular latin bold latin display w r s m A dysfunctional family is a family in which conﬂict, misbehaviour, and often child neglect or abuse on the part of individual parents occur continually and regularly, leading other members to accommodate such actions. Children sometimes grow up in such families with the understanding that such an arrangement is normal. Latin and Oriya by Alessia Mazzarella MATD 2013

Slide 19

Slide 19 text

Riccardo Olocco MATD 2014

Slide 20

Slide 20 text

3. behaviours !

Slide 21

Slide 21 text

Gujarati orbital matras by Kalapi Gajjar MATD 2012

Slide 22

Slide 22 text

Juan Luis Blanco MATD 2014

Slide 23

Slide 23 text

4. encoding

Slide 24

Slide 24 text

Examples for an encoding scheme or canonical representations?

Slide 25

Slide 25 text

example of Unicode confusion

Slide 26

Slide 26 text

Typefaces enable: 1. language and memory 2. communication and behaviours 3. community, identity,   innovation, originality *

Slide 27

Slide 27 text

Lushootseed typeface by Juliet Shen MATD 2006

Slide 28

Slide 28 text

Diacritics for Brazilian indigenous languages by Rafael Dietzsch MATD 2012

Slide 29

Slide 29 text

Gentium by Victor Gaultney MATD 2002

Slide 30

Slide 30 text

Georgia Verdana Calibri Cambria Candara Consolas Constantia Corbel

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

The BBC. Who could tell?

Slide 33

Slide 33 text

The NY Times with Cheltenham headings

Slide 34

Slide 34 text

Looped and loopless Thai © Ben Mitchell MATD2012

Slide 35

Slide 35 text

Upright and secondary Korean by Jeongmin Kwon MATD2014

Slide 36

Slide 36 text

UniversitiesUK week, spring 2014

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

[the four typefaces I recommended in my next tweet were: ]

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

Tisa used in an earlier version of Medium

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

> even spacing > open counters > clear stroke joints ! > typeset texture determines identity

Slide 45

Slide 45 text

scholarly adhesion [even spacing]

Slide 46

Slide 46 text

scholarly adhesion

Slide 47

Slide 47 text

scholarly adhesion [open counters]

Slide 48

Slide 48 text

scholarly adhesion

Slide 49

Slide 49 text

scholarly adhesion

Slide 50

Slide 50 text

scholarly adhesion [clear stroke joints]

Slide 51

Slide 51 text

scholarly adhesion

Slide 52

Slide 52 text

scholarly adhesion

Slide 53

Slide 53 text

scholarly adhesion

Slide 54

Slide 54 text

Aims to have a deep knowledge in his field, and a wide understanding in relates ones. Knows where the gaps in his knowledge lie, and how to fill those in when they intervene with the ability to understand and explain. Recognises his limits, and tries to be conscious of his bias, such as it is. Combines a long view to detect trends, and an appreciation of the potential impact of individual actions. Has a refined bullshit detector. Aims to have a deep knowledge in his field, and a wide understanding in relates ones. Knows where the gaps in his knowledge lie, and how to fill those in when they intervene with the ability to understand and explain. Recognises his limits, and tries to be conscious of his bias, such as it is. Combines a long view to detect trends, and an appreciation of the potential impact of individual actions. Has a refined bullshit detector.

Slide 55

Slide 55 text

ande ande Elena and Tisa

Slide 56

Slide 56 text

danilio dani i l o Elena and Helvetica

Slide 57

Slide 57 text

danilio dani i l o Helvetica on Elena spacing

Slide 58

Slide 58 text

danilio danilio Helvetica on native spacing

Slide 59

Slide 59 text

danilio danilio Ideal Sans and Helvetica

Slide 60

Slide 60 text

Slide 61

Slide 61 text

De Aetna, Aldus Manutius

Slide 62

Slide 62 text

unde incendia oriantur Aetnae tuae : habe nunc quómodo etiam orta per - durent in : quo quidem nolo ego te il - lud admirari ,quod uulgusfolet:magnū tantas ﬂammas memoriam alerétur

Slide 63

Slide 63 text

Instapaper and De Aetna

Slide 64

Slide 64 text

Complex, global typography

Slide 65

Slide 65 text

Bilingual Lexicon

Slide 66

Slide 66 text

slide from vimeo.com/73444208

Slide 67

Slide 67 text

Jordan Bell MATD 2014

Slide 68

Slide 68 text

Forthcoming briefs for the MATD from the Script Encoding Initiative

Slide 69

Slide 69 text

The joy of lettershapes ! ! ! ! ! ! [examples by MATD 2014 students;  more on typefacedesign.net]

Slide 70

Slide 70 text

Arabic

Slide 71

Slide 71 text

Bengali

Slide 72

Slide 72 text

Georgian

Slide 73

Slide 73 text

Gujarati

Slide 74

Slide 74 text

Gurmukhi

Slide 75

Slide 75 text

Hiragana

Slide 76

Slide 76 text

not Italian

Slide 77

Slide 77 text

Kanji

Slide 78

Slide 78 text

Khmer

Slide 79

Slide 79 text

Korean

Slide 80

Slide 80 text

Malayalam

Slide 81

Slide 81 text

z as in zamboni

Slide 82

Slide 82 text

If you think you’re nerds, think again.

Slide 83

Slide 83 text

Thank you, and get in touch ! @gerryleonidas @typefacedesign reading.ac.uk/typography typefacedesign.net