Start at the beginning
• What is Search Engine Optimization (SEO)?
• How important is SEO to you?
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What is SEO?
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How important is SEO to you?
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How important is SEO to you?
• Your Marketing Plan should drive your SEO
efforts.
• Getting listed by Search Engines is not the
same as getting visitors from Search
Engines.
Search Engine Process
• Robot/Spider
• Search Index
Inbound Links
Reciprocal Links
Content & Change Frequency
• Search Algorithm
• Page Rank
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Targeting Keywords
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Search Engine Friendly:
Page Title
Columbia Center
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Search Engine Friendly:
Page Title
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Search Engine Friendly:
Heading Tags
Feeding Infants: Make your own baby
food
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Search Engine Friendly:
Page Text
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Search Engine Friendly:
Metatags
• With very few exceptions, metatags are no
longer used by major search engines either
to calculate Page Rank, or to display a page
in search results.
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Inbound links
• Think of inbound links as “votes” for your
website
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Acquiring inbound links:
Acceptable methods
• List your website in directories
• Contact websites with a similar theme and
ask for a reciprocal link.
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Acquiring inbound links:
Unacceptable methods
• Free-for-all link pages and link farms
• Buying links
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Beyond the Basics
• Content-based SEO
• Content-independent SEO
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Content-based SEO
• All about optimizing your site’s content
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Content-independent SEO
• All about maximizing the impact of non-
content factors, such as inbound links and
website structure
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Fun and Games
• Google Bombing
• April 1st, Google-style
• Googlewhacking
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Google Bombing
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Google and April Fools Day
• Job openings on the moon (2004)
• Launch of Google Gulp drink (2005)
• CADIE (2009)
(Cognitive Autoheuristic Distributed-
Intelligence Entity)
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Googlewhacking
• Enter just two words in search engine
• No quotation marks allowed
• Get the search engine to return just one
search result (“Results 1 - 1”)
• Holy Grail = Googlewhackblatt
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Questions??
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Contact Kevin
• Kevin A. Barnes, Creativity Engineer
• Email: [email protected]
• Web:
creatonomy.com @Creatonomy (Twitter)
kevinabarnes.com @KevinABarnes (Twitter)