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Continuous Validation Shihab Hamid and Sherif Mansour Product Guys @ Atlassian

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Build Measure Learn 2.0

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Problem( Idea( Prototype( Product( Problem( Idea( Prototype( Product( Problem( Idea( Prototype( Product( Problem( Idea( Prototype( Product(

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on the cheap Continuous Validation

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Problem( Idea( Prototype( Product(

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Validate the problem 1 Urgent? 2 Pervasive? 3 Pay to solve?

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Surveys Group your market into common problem areas User Story Mapping Map out user flow and solve the biggest pain point Customer Interviews Identify common pain-points and underlying problems

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Problem( Idea( Prototype( Product(

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Give them $100 Force the prioritisation question on your customers Sell before you build Market your solution as it were built using a landing page Interviews & Surveys Engage your customers and aggregate their perspective

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Problem( Idea( Prototype( Product(

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validate before you START

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fake it till you make IT

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tools to help you fake IT

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Build a user interface “Flatpack” http://atlss.in/AUIFlatpack

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Per-user extensions Great for visual prototypes, quick DOM manipulation, dialogs, prompts, JS-based changes... Quick and easy to hack up HTML + CSS + JS and you’re done User-specific extensions (“Speakeasy”) http://developer.atlassian.com/display/SPEAK

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speed fidelity ?

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speed fidelity ?

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Faking it: A recipe Keynote Edition 1 Make your base Take a screenshot with the main screen(s) you want to work with, paste in Keynote. 2 Mix & match keynote goodness Use pre-prepared some ready-to-use dialogs, menus, buttons... all in Keynote ready to to mix in with your recipe. 3 Apply desired icing on top Link parts of the screen, transition slides show screen flows, animate to show interaction... it’s all up to you!

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Build a toolbox Create a visual library of your product components, consider a JavaScript framework or prototype in Keynote or PowerPoint. It’s okay to fake it Save time and money - validate your concepts, fast. 12 6 3 9 Use the right tool High fidelity prototypes are not always what you want. Choose the right tool for each situation.

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Problem( Idea( Prototype( Product(

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friction

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GOT FEEDBACK? PRIZE movie tix

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Easily express yourself Quick and simple Rate this feature: bad good great ↓ barrier to entry Avoid login, reduce the amount of fields, context switching... * required Make it fun! Think of how you can incentivise. PRIZE movie tix

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Problem( Idea( Prototype( Product(

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Thank you! @sherifmansour [email protected] @shihabhamid [email protected]