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.PWBCMF5ZQFͰͭ͘Δ
$0//&$5*7&ͳੈք
%BJKJ)JSBUB
4JY"QBSU$50
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͡Ίʹ
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No content
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�ͱମ੍มߋ
w һͱࣾһͰઃཱͨ͠γοΫεɾΞύʔτɾϗʔϧ
σΟϯάε͕ɺγοΫεɾΞύʔτͷגࣜΛऔ
ಘͯ͠ಠཱ͠·ͨ͠ɻ
w ܦӦਞݹլ $&0
ɺฏా $50
ͰมΘΓ·ͤΜɻ
w ถࠃʹࢠձࣾ.PWBCMF5ZQF*ODΛઃཱͯ͠ɺ
.5GPS"84ͷൢചͳͲΛ͍ͯ͠·͢ɻ
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4"84ͱΦϑΟεҠస
w 4"84 4JY"QBSU8PSL4UZMF
αε
Λ࢝Ί·ͨ͠
w ϦϞʔτϫʔΫਪ
w 4MBDL$BMMΛଟ༻ͯ͠ɺʑɺςϨΧϯ
w ݄ʹઍా۠ͷਆాਆอொʹҾӽ͠͠·ͨ͠
w ϑϦʔΞυϨεԽ
w ු͍ͨίετͷҰ෦Λ4"84खͱͯ͠ࢧڅ
w ࣗʹݶΒͣɺࣗʹ͋Θͤͯࣗ༝ʹ
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ࠓޙͷࣄۀల։
w .PWBCMF5ZQFͷ։ൃ
w ৽ػೳɺϚϧνσόΠεల։
w .5Ϋϥυͷ։ൃͱӡ༻
w $MPVE4UBDLΛϕʔεʹΞϓϦ͔Βӡ༻ࢹ·Ͱ
w .PWBCMF5ZQFOFUͷܧଓతͳ։ൃͱӡ༻
w ւ֎ల։
w .5৽όʔδϣϯͱ߹Θͤͨల։
w 4IPSU/PUFͷ։ൃ
w J04ΞϓϦɺαʔόαΠυ
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8FMDPNFUPKPJOVT
XF`SFIJSJOH
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.51SPEVDU'BNJMZ
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.PWBCMF5ZQF
w ϒϩά͔Β༷ʑͳΣϒαΠτ·Ͱ෯͘αϙʔτ
͢Δ8FC$.4
w ಠࣗϚʔΫΞοϓʮ.5.-ʯʹΑΔڧྗͳςϯϓ
ϨʔτΤϯδϯ
w ੩తϖʔδ࡞ͱॊೈͳΞʔΧΠϒϚοϐϯά
w ಈతੜՄೳɺࣗ༝ͳΈ߹ΘͤΛ࣮ݱ
w ڧྗͳϓϥάΠϯػߏ
w 1PXFS$.4ɺ"'PSNͳͲ༻ϓϥάΠϯଟ
w %BUB"1*Ͱ༷ʑͳχʔζʹରԠ
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.PWBCMF5ZQF6QEBUF
w 1)1ʹରԠ
w 4NBSUZԽ
w .Z42-ʹରԠ
w αʔό৴ػೳͷ҆ఆԽ Ϋϥυ.5"
w ΠϝʔδΤσΟλΛࡌ
ෳΞοϓϩʔυɺ%SBH%SPQʹରԠ
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.5$MPVE
w νϡʔχϯά͞Εͨ.PWBCMF5ZQF͕͙͢ʹ͑Δ
ϚωʔδυαʔϏε
w 04ɺϛυϧΣΞ͔Β.PWBCMF5ZQF·ͰγοΫ
εɾΞύʔτ͕ཧ
w όοΫΞοϓࣗಈԽɺ#$1ʹରԠ
w *%$'$%/ʹରԠɺେنαΠτͰར༻
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.5$MPVE6QEBUF
w ৽نΫϥυج൫ͷϦϦʔε४උத
w ෳίΞͳͲڧྗͳΠϯελϯεͷαϙʔτ
w όοΫΞοϓྖҬͷઐ༻ԽͱϢʔβྖҬͷ֦ு
w 4Ҏ্Ͱɺ"QBDIF൛બՄೳʹ
w ݄தʹϦϦʔε༧ఆ
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.5GPS"84
w .5"EWBODFEGPS"84ΛϦϦʔε
w -%"14VQQPSU
4JNQMF%JSFDUPSZ"DUJWF%JSFDUPSZ
w 64%I
w "NB[PO-JOVYʹରԠ
w ͓͍ͷօ༷TVEPZVNVQEBUFNPWBCMFUZQFΛ
Εͣʹɻ
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.PWBCMF5ZQFOFU
w αʔϏεͱͯ͠ͷ8FC$.4
.PWBCMF5ZQF
w .5.-ɺΧελϜϑΟʔϧυͷαϙʔτ
w αʔόϝϯςφϯεෆཁ
w ϝʔϧϑΥʔϜαϙʔτ
w ΣϒαΠτ୯ҐͰͷ՝ۚମܥ
w ·ͳ͘पɺॱௐʹத
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.PWBCMF5ZQFOFUVQEBUFT
w -FU`T&ODSZQUରԠͰৗ࣌44-ରԠ
w ϓϨϏϡʔػೳΛ֦ு
w ΞΧϯτͳ͠Ͱ0OF5JNF63-ͰͷϓϨϏϡʔ
Λαϙʔτ
w ൟମதจ
ରԠ
w ςʔϚͷॆ࣮ͻ͖͖ͭͮܧଓத
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.PWBCMF5ZQFOFUVQEBUFT
w -FU`T&ODSZQUରԠͰৗ࣌44-ରԠ
w ϓϨϏϡʔػೳΛ֦ு
w ΞΧϯτͳ͠Ͱ0OF5JNF63-ͰͷϓϨϏϡʔ
Λαϙʔτ
w ൟମதจ
ରԠ
w ςʔϚͷॆ࣮ͻ͖͖ͭͮܧଓத
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.PWBCMF5ZQFOFUVQEBUFT
w -FU`T&ODSZQUରԠͰৗ࣌44-ରԠ
w ϓϨϏϡʔػೳΛ֦ு
w ΞΧϯτͳ͠Ͱ0OF5JNF63-ͰͷϓϨϏϡʔ
Λαϙʔτ
w ൟମதจ
ରԠ
w ςʔϚͷॆ࣮ͻ͖͖ͭͮܧଓத
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ઁೆେֶཧֶ෦ݐஙֶՊIUUQXXXBSDTFUTVOBOBDKQ
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.PWBCMF5ZQFͰͭ͘Δ
$0//&$5*7&ͳੈք
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͍·Ͳ͖ͷΣϒʹ͋Γ͕ͪͳ
ηΩϡϦςΟɺ͍Ζ͍Ζى͖͍ͯ·͕͢ɺେৎ
ৗ࣌44-Խͯ͠΄͍͠
ࢄϝσΟΞͱ͔Ͳ͏ͳΜͰ͠ΐ͏
ϚʔέςΟϯάͰ׆༻͍ͨ͠ʜʜ
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ࠓͷओͳ
ηΩϡϦςΟχϡʔε
w έʔλΠΩοτGPS.PWBCMF5ZQFʹ04ίϚϯυΠϯδΣΫγϣϯ੬ऑੑ $7&
w *NBHF5SBHJDL*NBHF.BHJDLʹ04ίϚϯυΠϯδΣΫγϣϯ੬ऑੑ $7&r
w %JSUZ$08-JOVY,FSOFMʹݖݶঢ֨ͷ੬ऑੑ $7&
w .5ຊମͷΈͳΒͣɺϓϥάΠϯͷόʔδϣϯΞοϓ͓ئ͍͠·͢ɻ
w 04ϛυϧΣΞΞϓϦέʔγϣϯͷͯ͢ΛέΞ͍ͯ͘͠ඞཁ͕͋Γ·͢ɻ
w ࣗྗͰͷରԠ͕ݫ͍͠ํʑ.5Ϋϥυ.PWBCMF5ZQFOFUͷར༻͕͓͢͢ΊͰ͢ɻ
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w $ISPNFϒϥβ͕ɺདྷ͔Β44-Ͱͳ͍ϖʔδͷҰ෦Λ
҆શͰͳ͍ͱදࣔ͢ΔΑ͏ʹͳΔɻʮ/PU4FDVSFʯ
w ݕࡧ݁ՌͷӨڹݒ೦͞ΕΔɻ
w .PWBCMF5ZQFOFUͰ-FU`T&ODSZQUʹରԠ͍ͯͯ͠ɺ
ಠࣗυϝΠϯͰແྉͰ"044-Խ͕Մೳ
w .5ΫϥυͰ44-ূ໌ॻͷ࣋ͪࠐΈ͕Մೳ
ৗ࣌44-Խ
IUUQTTFDVSJUZHPPHMFCMPHDPNNPWJOHUPXBSETNPSFTFDVSFXFCIUNM
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ࢄϝσΟΞͱ͔
Ͳ͏ͳΜͰ͠ΐ͏
w ϞόΠϧτϥϑΟοΫ͕શମͷఔʹ
w ϒϥβͰͷΞΫηεɺऑʂ
w ϦʔνΛ͍ͬͯΔϓϥοτϑΥʔϜɺΞϓϦʹίϯςϯπΛ࿐ग़͍͔ͤͯ͞ͳ͍
ͱɺϦʔν͠ͳ͍ɻ
w $.4Λίϯςϯπͷϋϒʹ͢Δ
w '#*"ςϯϓϨʔτΛఏڙ͍ͯ͠·͢
w ΑΓॊೈͳରԠ͕Ͱ͖ΔΑ͏ʹ.5ࣗମͷΞοϓάϨʔυߦ͍͖ͬͯ·͢
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2012
0
25
50
75
100
desktop mobile tablet
XXXTJYBQBSUKQͷσόΠεผΞΫηεൺ
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2016
0
25
50
75
100
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2016
0
25
50
75
100
desktop mobile tablet
XXXTJYBQBSUKQͷσόΠεผΞΫηεൺ
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2%
12%
86%
3%
29%
67%
4%
33%
64%
desktop mobile tablet
4%
44% 52%
3%
50%
47%
+BO0DU
XXXTJYBQBSUKQͷσόΠεผΞΫηεൺ
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IUUQXXXOJFMTFODPNKQKBJOTJHIUTOFXTXJSFKQSFTTSFMFBTFDIBSUOJFMTFOQSFTTSFMFBTFTNBSUQIPOFBQQIUNM
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IUUQXXXOJFMTFODPNKQKBJOTJHIUTOFXTXJSFKQSFTTSFMFBTFDIBSUOJFMTFOQSFTTSFMFBTFTNBSUQIPOFBQQIUNM
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7JEFP
*NBHFT
'#*OTUBOU"SUJDMFT
344
-FUUFST5FYU
"QQMF/FXT'PSNBSU
+40/
CMS
Owned
Media
?
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ϚʔέςΟϯάͱ$.4ͷ࿈ܞ
w ΦϯυϝσΟΞΛ׆༻ͨ͠
ίϯςϯπϚʔέςΟϯάͷల։
w ϝσΟΞ͔Βͷू٬ɺφʔνϟϦϯάɺͦͯ͠ίϯ
όʔδϣϯ
w $3.ͱ$.4͕ͭͳ͕͍ͬͯ͘͜ͱඞવత
w %BUB"1*ʹΑΔɺ૬ޓతͳͭͳ͕Γ
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͜Ε͔Βͷ$.4ʹඞཁͱ͞ΕΔཁૉ
w ΑΓॊೈͳίϯςϯπͷѻ͍
w ϚϧνσόΠεͷରԠ
w ੍࡞͢ΔαΠτ͚ͩͰͳ͘ɺཧ
w ϒϥβ͚ͩͰͳ͘ɺ͞·͟·ͳग़ޱͷରԠ
w ӡ༻Λҙࣝͨ͠ࢧԉػೳ
w $3.ଞͷ༷ʑͳαʔϏεͱଓͰ͖Δ%BUB"1*
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.5
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No content
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.5%%$.FFUVQ50,:0,FZOPUF͔Β
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.5ͱ.5OFU
w .PWBCMF5ZQFͷόʔδϣϯΞοϓΛ༧ఆ
w དྷظͷޙ
w .5.-ͷޓੑͱΞοϓάϨʔυύεݎ࣋
w ΫϥυͰϚΠάϨʔγϣϯύεΛ४උ͠·͢
w ػೳઃܭͰ͖ͨͷ͔Β.PWBCMF5ZQFOFUʹ
࣮͠ɺ४උ͕Ͱ͖ͨͷ͔ΒϦϦʔε͠·͢ɻ
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Ҿ͖ଓ͖ͷ͝ࢧԉΛ
͓ئ͍͍ͨ͠·͢
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&OKPZ.5%%$.FFUVQ
50,:0