WordPressでMautic / wp-zoomup-2019-07

by Hidetaka Okamoto

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Wo rd P re s s Ͱ M A ( M a u t i c ) # 2 2 W P Z o o m U P #wpzoomup

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# w p z o o m u p

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# w p z o o m u p

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# w p z o

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H i d e t a k a O k a m o t o • Digitalcube Co. Ltd. • Alexa Campions • AWS Samurai 2017 in Japan

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Wo rd P re s s Ͱ M A #wpzoomup

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M A Ͱ ͋ Γ ͕ ͪ ͳ צ ҧ ͍ • εςοϓϝʔϧ΍τϦΨʔ഑৴Λ΍͍ͬͯΔ͔ΒMAόονϦʂ • ͱΓ͋͑ͣೖΕ͓͚ͯ͹͍͍ײ͡ʹͯ͘͠ΕΔΜͰ͠ΐʁ • MA͕͋Ε͹Ӧۀ׆ಈ͸͍Βͳ͍ʂʂ • ͔͔ͤͬͩ͘ΒطଘͷϑΥϩʔʹ΋࢖͍͍ͨͳ #wpzoomup

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M A Ͱ ͋ Γ ͕ ͪ ͳ צ ҧ ͍ • ࢿྉͷDL΍αΠτίϯςϯπͷύʔιφϥΠζͳͲଟذʹ౉Δ • ͱΓ͋͑ͣೖΕ͓͚ͯ͹͍͍ײ͡ʹͯ͘͠ΕΔΜͰ͠ΐʁ • MA͕͋Ε͹Ӧۀ׆ಈ͸͍Βͳ͍ʂʂ • ͔͔ͤͬͩ͘ΒطଘͷϑΥϩʔʹ΋࢖͍͍ͨͳ #wpzoomup

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M A Ͱ ͋ Γ ͕ ͪ ͳ צ ҧ ͍ • ࢿྉͷDL΍αΠτίϯςϯπͷύʔιφϥΠζͳͲଟذʹ౉Δ • ϚʔέςΟϯά΍ͬͯͳ͍ͷʹԿΛࣗಈԽ͢ΔΜͰ͔͢ʁ • MA͕͋Ε͹Ӧۀ׆ಈ͸͍Βͳ͍ʂʂ • ͔͔ͤͬͩ͘ΒطଘͷϑΥϩʔʹ΋࢖͍͍ͨͳ #wpzoomup

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M A Ͱ ͋ Γ ͕ ͪ ͳ צ ҧ ͍ • ࢿྉͷDL΍αΠτίϯςϯπͷύʔιφϥΠζͳͲଟذʹ౉Δ • ϚʔέςΟϯά΍ͬͯͳ͍ͷʹԿΛࣗಈԽ͢ΔΜͰ͔͢ʁ • બఆͱҭ੒͕MAɺ੒໿ʹ΋͍ͬͯ͘ͷ͸ӦۀͰɺSFAͷྖҬ • ͔͔ͤͬͩ͘ΒطଘͷϑΥϩʔʹ΋࢖͍͍ͨͳ #wpzoomup

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M A Ͱ ͋ Γ ͕ ͪ ͳ צ ҧ ͍ • ࢿྉͷDL΍αΠτίϯςϯπͷύʔιφϥΠζͳͲଟذʹ౉Δ • ϚʔέςΟϯά΍ͬͯͳ͍ͷʹԿΛࣗಈԽ͢ΔΜͰ͔͢ʁ • બఆͱҭ੒͕MAɺ੒໿ʹ΋͍ͬͯ͘ͷ͸ӦۀͰɺSFAͷྖҬ • ͦΕ͸CRMͷ໾ׂɺConcrete5޲͚ͷαΠτΛWPͰ΍Γ·͔͢ʁ #wpzoomup

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Ϛʔ έ ς Ο ϯ ά Λ ࢓ ૊ Έ Խ ͢ Δ • CMS͸PublishingΛ࢓૊ΈԽͨ͠ • ϥΠςΟϯάɾϚʔΫΞοϓɾެ։ɾϦϯΫͷઃఆɾetc… • MA͸ϚʔέςΟϯάΛ࢓૊ΈԽ͢Δ • χϡʔεϨλʔ഑৴ɾݟࠐΈ٬ͷߜΓࠐΈɾetc… • ࢓૊ΈԽ͍ͨ͠΋ͷ͸ͳʹ͔Λ·ͣߟ͑Α͏ʢγφϦΦɾϑΝωϧetc…ʣ #wpzoomup

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M a u t i c ʹ ͭ ͍ͯ • OSSͷMAπʔϧ • LAMP (Linux / Apache / MySQL / PHP)Ͱಈ͘ • Symfonyϕʔε • ϗεςΟϯά൛΋͋ΔʢWP.orgͱWP.comʹ͍ۙʣ #wpzoomup

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M a u t i c ͷ p ro s / c o n s • [cons] ௿ίετ͔Β͸͡ΊΔ͜ͱ͕Ͱ͖Δ • [cons] WPͱࣅͨαʔόʔཁ݅Ͱ࢖͑Δ • [cons] OSSͳͷͰཁ๬ɾόάमਖ਼ͳͲΛίʔυͰߦ͑Δ • [props] αʔόʔɾΞϓϦͷอकίετ • [props] ݸਓ৘ใΛେྔʹ๊͑ͨDBͷอकӡ༻ • [props] Τϯϓϥ޲͚MA SaaSʹ͸αϙʔτ͕ͭ͘ #wpzoomup

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ͦ ͷ ݸ ਓ ৘ ใ ͸ ͩ Ε ͕ ؅ ཧ ͠ · ͢ ͔ ʁ • ॅॴ / ࢯ໊ / ߦಈཤྺ / IPΞυϨε / etc… • WPҎ্ʹηΩϡϦςΟ΁ͷҙ͕ࣝඞཁʹͳΔ • ๷൜ରࡦɿDBαʔόʔ෼཭ / ΞΫηε੍ݶ / FW / ҉߸Խ / etc… • μϝίϯɿ࠷খݶͷσʔλऩू / ෆཁσʔλͷ࡟আ / etc… #wpzoomup

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W P Z O O M U P Ͱ ʢ উ ख ʹ ʣ M a u t i c

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W P Z o o m U P • ΦϯϥΠϯΠϕϯτΛఆظ։࠵ • ΠϕϯτϨϙʔτΛ഑৴ • ΠϕϯτࢀՃొ࿥͸֎෦αʔϏε

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W P Z O O M U P Ͱ Կ Λ Ϛʔ έ ς Ο ϯ ά ͢ Δʁ • ʮΦϯϥΠϯΠϕϯτ΁ͷࢀՃΛଅ͢αΠτʯͱԾఆ • ࠓ͋ΔίϯςϯπΛ࣠ʹߟ͑Δ • Goal: αΠτΛݟͨਓ͕ɺΦϯϥΠϯΠϕϯτʹࢀՃ͢Δ • ·ͩࢀՃͨ͜͠ͱ͕ͳ͍ਓΛݟࠐΈ٬ͱ૝ఆ • ݟࠐΈ٬ͷCVϖʔδʢconnpassʣભҠ·ͰࣗಈԽ͢Δ #wpzoomup

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M a u t i c Ͱ M A ͢ Δ ͨ Ί ʹ ඞ ཁ ͳ ΋ ͷ • Email Address͸ඞਢ • ͳͯ͘΋τϥοΩϯά͸͢Δɻͨͩ͠Ϧʔυ͕࡞ΒΕͳ͍ • Web্ͷߦಈΛτϥοΩϯά͢Δʹ͸+ Coookie͕ඞཁ • ͳʹ͔͠ΒͷܗͰWeb͔ΒEmailΛऔಘ͢Δඞཁ͕͋Δ #wpzoomup

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E m a i l Λ ಘ Δ ͨ Ί ʹ ࢖ Θ Ε Δ ํ ๏ • Form: ࢿྉμ΢ϯϩʔυ / ໰͍߹Θͤ / χϡʔεϨλʔ / etc… • Member Page: ݶఆίϯςϯπ / ϑΥʔϥϜ / etc… • ΦϑϥΠϯ͔ΒΦϯϥΠϯɿ ϒʔε๚໰ -> ϝʔϧ -> LP / etc… #wpzoomup

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W P Z o o m U P Ͱ ΍ Δ ͳ Β ͹ ʢ ྫ ʣ • Form: ։࠵Ϩϙʔτͷϝʔϧ௨஌ -> ϝʔϧొ࿥ϑΥʔϜ • Member Page: WP ZoomUPͷΦϯϥΠϯϑΥʔϥϜ • ΦϑϥΠϯ͔ΒΦϯϥΠϯɿ ϒʔε๚໰ -> ϝʔϧ -> LP / etc… #wpzoomup

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΍ ͬͯ Έ Δ #wpzoomup

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M a u t i c Ͱ ։ ࠵ Ϩ ϙʔ τ ͷ ϝʔϧ ड ৴ Λ ΍ ͬͯ Έ Δ

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։ ࠵ Ϩϙ ʔ τ Λ ϝ ʔ ϧ ௨ ஌ ͢ Δ 1. MauticͰϑΥʔϜΛ࡞੒͢Δ 2. WordPressʹຒΊࠐΉʢWP Mauticγϣʔτίʔυʣ 3. “։࠵Ϩϙʔτड৴ر๬ऀ”Ͱηάϝϯτ͢Δ 4. ϝʔϧΛ഑৴͢Δ #wpzoomup

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η ο τΞ οϓ ฤ #wpzoomup

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η άϝ ϯ τ Λ ࡞ Δ

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M a u t i c ͷ η άϝ ϯ τ ʹ ͭ ͍ͯ • ContactͷΧςΰϥΠζػೳɺෳ਺ઃఆՄೳ • ϝʔϧૹ৴࣌ɺηάϝϯτຖʹ഑৴͕Ͱ͖Δ • Contactͷ৘ใʹԠͯࣗ͡ಈৼΓ෼͚΋Մೳ • “֬౓”ʹ͍ͭͯ͸εςʔδΛ࢖͓͏ #wpzoomup

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ε λ ϯ υ Ξ ϩ ʔϯ ϑ Υ ʔϜ Λ ࡞ Δ • ΩϟϯϖʔϯϑΥʔϜ • “Ωϟϯϖʔϯ”ͷൃՐ఺ • ελϯυΞϩʔϯϑΥʔϜ • ௨ৗͷϑΥʔϜ

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ϝʔϧΞ υ Ϩε Λ ϑΟʔϧ υ ʹ ઃ ఆ

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ૹ ৴ ࣌ ͷ ΞΫ γ ϣ ϯ Λ ઃ ఆ • ΞΫγϣϯͰͰ͖Δ͜ͱ • Ϣʔβʔ΁ͷϝʔϧૹ৴ • ؅ཧऀ΁ͷϝʔϧૹ৴ • MauticʹΞοϓͨ͠ϑΝΠϧͷDL • Tag / Segument / Point ૢ࡞ • etc…

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“ ϑ Υ ʔϜ ݁ Ռ Λ ૹ ৴ ” Ͱ ೖ ྗ ಺ ༰ Λ ૹ Ε Δ

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“ M o d i f y c o n t a c t ’s s e g m e n t s ” Ͱ η άϝ ϯ τ ΁ ઃ ఆ

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ϑ Υ ʔϜ ׬ ੒ ɻ I D Λ ߇ ͑Δ

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γ ϣ ʔ τ ί ʔ υ Ͱ ຒ Ί ࠐ Έ

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ϑ Υ ʔϜ ͷ ຒ Ί ࠐ Έ ׬ ྃ

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؅ ཧ ը ໘ ͔ Β s u b m i t ਺ ͕ ݟ Ε Δ

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ϑ Υ ʔϜ ૹ ৴ લ ͷ αΠ τ ߦ ಈ ΋ ݟ Ε Δ

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͜ ͜ · Ͱ Ͱ Ͱ ͖ ͨ ͜ ͱ 1. ϑΥʔϜΛ࡞੒͢Δ 2. WordPressʹຒΊࠐΉ 3. ϑΥʔϜ݁ՌΛϢʔβʔʹɺϢʔβʔొ࿥௨஌Λ؅ཧऀʹૹ৴ 4. ϢʔβʔΛMauticͰηάϝϯτ෼ྨ 5. ϝʔϧΞυϨεͱաڈͷαΠτӾཡߦಈΛMauticͰ֬ೝ͢Δ #wpzoomup

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· ͩ Ͱ ͖ ͯ ͍ ͳ ͍ ͜ ͱ ϚʔέςΟϯά #wpzoomup

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ӡ ༻ ฤ #wpzoomup

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· ͣ γ ϯ ϓϧ ͳ ӡ ༻ Λ ߟ ͑Δ 1. ϝʔϧͷίϯςϯπΛ࡞੒͢Δ 2. ࢦఆͨ͠ηάϝϯτʹϝʔϧΛૹ৴͢Δ 3. ։෧཰ͳͲΛνΣοΫ͢Δ #wpzoomup

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· ͣ γ ϯ ϓϧ ͳ ӡ ༻ Λ ߟ ͑Δ 1. ϝʔϧͷίϯςϯπΛ࡞੒͢Δ 2. ࢦఆͨ͠ηάϝϯτʹϝʔϧΛૹ৴͢Δ 3. ։෧཰ͳͲΛνΣοΫ͢Δ #wpzoomup

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ς ϯ ϓ Ϩ ʔ τ ͔ Β H T M L ϝʔϧ Λ ࡞ Ε Δ

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Ϗ δϡ Ξϧ ΤσΟλ ͕ ར ༻ Մ ೳ

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Ϗ δϡ Ξϧ ΤσΟλ ͕ ར ༻ Մ ೳ

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ϑ Υ ʔϜ ૹ ৴ લ ͷ αΠ τ ߦ ಈ ΋ ݟ Ε Δ

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ϝʔϧ ς ϯ ϓ Ϩ ͩ ͚ ࡞ Δ ͜ ͱ ΋ Մ ೳ

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· ͣ γ ϯ ϓϧ ͳ ӡ ༻ Λ ߟ ͑Δ 1. ϝʔϧͷίϯςϯπΛ࡞੒͢Δ 2. ࢦఆͨ͠ηάϝϯτʹϝʔϧΛૹ৴͢Δ 3. ։෧཰ͳͲΛνΣοΫ͢Δ #wpzoomup

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ૹ ৴ ͢ Δ η άϝ ϯ τ ΍ ݴ ޠ ͷ ઃ ఆ Λ ͯ͠ ૹ Δ

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ૹ ৴ ͢ Δ ͱ ݁ Ռ ͕ Ұ ཡ ͔ Β ݟ Ε Δ

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· ͣ γ ϯ ϓϧ ͳ ӡ ༻ Λ ߟ ͑Δ 1. ϝʔϧͷίϯςϯπΛ࡞੒͢Δ 2. ࢦఆͨ͠ηάϝϯτʹϝʔϧΛૹ৴͢Δ 3. ։෧཰ͳͲΛνΣοΫ͢Δ #wpzoomup

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ৄ ࡉ ϖʔ δ ͔ Β ͸ ֤ छ ౷ ܭ ͕ ݟ Ε Δ

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R e p o r t ͔ Β શ ମ ͷ ܏ ޲ ΋ Έ Ε Δ

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΋ ͏ গ ͠ ౿ Έ ࠐ ΜͰ Έ Δ • Focus ItemsͰొ࿥Λଅ͢ϙοϓΞοϓΛग़͢ • ΧελϜϑΟʔϧυΛ࢖ͬͯɺڵຯͷ͋ΔίϯςϯπΛώΞϦϯά • ΩϟϯϖʔϯͰڵຯʹ߹Θͤͨϝʔϧ഑৴ͱΫΦϦϑΟέʔγϣϯ • CRMͱ࿈ܞͯ͠CVޙͷϑΥϩʔ #wpzoomup

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ϙ οϓ Ξ οϓ ͷ ද ࣔ • Ϟʔμϧ / TOP BAR / શը໘ / etc • εΫϩʔϧ / ϩʔυ / Ұఆ࣌ؒܦա • ϦϯΫ / ϑΥʔϜ / ϝοηʔδ • ༷ʑͳίϯςϯπΛදࣔͰ͖Δ

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Χ ε λϜ ϑΟʔϧ υ ͕ ࡞ Ε Δ

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஋ Λ ఆ ٛ ͯ͠ ͓ ͘ ͱ ɺ ͦ ͷ · · ϑ Υ ʔϜ ʹ ࢖ ͑Δ

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ϑΟʔϧ υ ͷ ஋ Λ ར ༻ ͯ͠ ί ϯ ς ϯ π Λ ग़ ͠ ෼ ͚

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Ԡ ༻ έ ʔε Λ ߟ ͑Δ

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ς ʔ Ϛ ൢ ച α Π τ Ͱ M a u t i c • ࣄྫɾ։ൃΨΠυͳͲͷϗϫΠτϖʔύʔΛDL഑෍ • ϝʔϧΞυϨεͱ৬छɾΑ͘࡞ΔαΠτͳͲΛऩू • ৬छɾ࡞ΔαΠτͷछྨʹԠͨ͡ࣄྫΛ঺հ͢Δϝʔϧૹ৴ • ΦϑϥΠϯΠϕϯτͰͷࢀՃऀͷϦαʔνʹ࢖͏ #wpzoomup

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Φ ϑ ϥ Π ϯ ͔ Β Φ ϯ ϥ Π ϯ • ϝʔϧΞυϨεͷऩू͸ϦΞϧͰ΋Մೳ • ɿ໊ࢗަ׵ͨ͠ਓશһʹϝʔϧ • ɿϒʔεͰϑΥʔϜʹϝΞυೖΕͯ΋Β͏ • ϝʔϧૹ৴ -> URLΫϦοΫͰϦʔυʹͰ͖Δ • ϝʔϧૹ৴ -> ແࢹͳΒϦʔυ͔Β֎͠ɺϝʔϧ΋ૹΒͳ͍ #wpzoomup

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M A Λ ࢖ ͏ ্ Ͱ ॏ ཁ ͳ ͜ ͱ • ݟࠐΈ٬Λ֬౓ͷߴ͍Ϧʔυʹ͢Δͷ͕MA • ֬౓ͷ௿͍ϦʔυΛݟ੾Δͷ΋MAͷ࢓ࣄ • “Ωϟϯϖʔϯ”Λ࢖ͬͯ֬౓ͷ௿͍ϦʔυΛ֎͢ • ·ͣ͸ʮૹͬͨϝʔϧΛಡΉਓɾಡ·ͳ͍ਓʯ͔Β #wpzoomup

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· ͱ Ί • MAͰݟࠐΈ٬΁ͷϦιʔεͷࣗಈԽʴબ୒ͱूதΛ໨ࢦ͢ • αΠτͷߦಈɾϝʔϧ΁ͷ൓Ԡɾखೖྗ͞ΕͨσʔλͳͲΛࢀর • ϝʔϧΞυϨεΛͲ͏΍ͬͯखʹೖΕΔ͔͕ୈҰา • ϚʔέςΟϯάࢪࡦ͋ͬͯͷMAͰ͋Δ͜ͱ͸๨Εͳ͍ #wpzoomup

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A p p e n d i x ɿ ͦ ΋ ͦ ΋ M A Λ ࢖ ͏ ΂ ͖ ͔ ʁ • ϦʔυΛ૿΍͍ͨ͠ͳΒMA • Ϧʔυͷ֬౓ΛߴΊ͍ͨͳΒMA • Ӧۀͷࢧԉɾ৘ใڞ༗͕໨తͳΒSFA • طଘސ٬͕λʔήοτͳΒCRM #wpzoomup