Realizing the Expressive Potential of Fonts on the Web

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realizing the expressive potential of FONTS ON THE WEB

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#AdobeMAX #webfonts @smcbride

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SEAN McBRIDE Product Developer User Experience Web Developer

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Let’s look at some GREAT WORK

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http://lostworldsfairs.com/moon/ http://narrowdesign.com/ http://diehlgroup.com/ http://www.lbvd.com/ http://impressapenguin.com/ http://evening-edition.com/ http://shapeofdesignbook.com/introduction.html http://www.oﬀscreenmag.com/ http://www.nytimes.com/pages/opinion/index.html http://www.newyorker.com/

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But it wasn’t ALWAYS this way...

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600 years of typography

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thousands of fonts

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1993: no fonts

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2008: 18 fonts

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Is there a BETTER way?

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style: normal; }

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 { font-family: 'Awesome Font', 'Georgia', serif; }

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Works in modern browsers!

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GREAT! End of story?

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How is type on the web DIFFERENT than type in print?

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Licensing Desktop Web

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Formats Ag EOT Ag SVG Ag OTF/TTF Ag WOFF

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EOT SVG OTF/TTF WOFF IE 5 – IE 9 IE 9 – Chrome 0.3 Chrome 4 Chrome 5 – Firefox 3.5 Firefox 3.5 Firefox 3.6 – Opera 9 Opera 10 Opera 11.01 – Safari 3.1 Safari 3.1 Safari 5.1 – iOS 1 iOS 4.2 iOS 5 – 3.1 2.2 Chrome

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE 5-8 */ src: local('☺'), /* sneaky trick for IE */ url('awesome-font.woff') format('woff'), /* FF 3.6+, Chrome 5+, IE9 */ url('awesome-font.ttf') format('truetype'), /* Opera, Safari, iOS4.2+ */ url('awesome-font.svg#font') format('svg'); /* iOS <4.1 */ }

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE9 Compat Modes */ src: url('awesome-font.eot?iefix') format('eot'), /* IE6-IE8 */ url('awesome-font.woff') format('woff'), /* Modern Browsers */ url('awesome-font.ttf') format('truetype'), /* Safari, Android, iOS */ url('awesome-font.svg#svgFontName') format('svg'); /* Legacy iOS */ }

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@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf') format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); }

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Rendering

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CoreText DirectWrite GDI + ClearType GDI + Standard

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Page Size ??? Kb

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Fallback fonts Aa Aa

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Hosted web font SERVICES help to make it easier

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But, challenges remain.

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On the web, we build LIVING THINGS instead of static artifacts

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The web brings new RULES & POSSIBILITIES that we must respond to

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Ideas Forms

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Jonathan Hoeﬂer Pivot: AIGA Design Conference 15 October 2011

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Idea DESIGN SYSTEM Form

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The NY Times DESIGN SYSTEM DESIGN SYSTEM

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Original Idea DESIGN SYSTEM Original Form DESIGN SYSTEM New Form

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Original Idea DESIGN SYSTEM Magazine Spread DESIGN SYSTEM ?

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Web font demo

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[email protected] @smcbride

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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Take the SESSION SURVEY on the MAX COMPANION app 76 …for your chance to WIN one of these e-books from Adobe Press Every survey you submit enters your name to win the daily grand prize - an Apple® iPod Nano®.

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[email protected] @smcbride