クックパッド動画事業開発のチャレンジ / CookpadTV challenge

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wata ϝσΟΞϓϩμΫτ։ൃ෦ ΫοΫύουಈըࣄۀ։ൃͷ νϟϨϯδ

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ࣗݾ঺հ 2 ౉ล৻໵XBUB ΫοΫύουגࣜձࣾ ɹɹϝσΟΞϓϩμΫτ։ൃ෦෦௕ $PPLQBE57גࣜձࣾ ɹɹऔక໾$50 ɹ!XBUB@EFW ɹXBUBHI

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CookpadTV גࣜձࣾ 3

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ྉཧಈըࣄۀ΁ͷ஫ྗͷҝʹࢠձࣾΛઃཱ 4 OFX ྉཧಈըࣄۀ

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6 $PPLQBE57ࣄۀ

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2018 ೥ ޿͛Δ 7

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8 ಈըࣄۀ։ൃͷྺ࢙ TUPSF57 DPPLQBETUVEJP DPPLQBE57 LJUDIFO45"3 DPPLQBE.&&54 . ޿ࠂ഑৴ ଟళฮల։ ౎౓՝ۚ QPJOU ελϯϓ ܧଓ՝ۚ (. 57$. "NB[PO'JSF57 #3"7*""OESPJE57 ϙΠϯτϥϯΩϯά σβΠϯϦχϡʔΞϧ ΞʔΧΠϒແྉ։์ J1IPOF9DBNFSB 4QFDJBM5*.& ྉཧಈըࣄۀ෦ $PPLQBE57ࣾ ΦϯϥΠϯ՝ۚ

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9 ಈըࣄۀ։ൃͷྺ࢙ʢٕज़తνϟϨϯδʣ TUPSF57 DPPLQBETUVEJP DPPLQBE57 LJUDIFO45"3 DPPLQBE.&&54 . .%. J1IPOF9DBNFSB 'JSFCBTFSFBMUJNFEBUBCBTF "84"QQ4ZOD *"1*"# .FEJB5BJMPS .FTTBHFCV⒎FSJOH 73 "84"QQ4ZOD 4USJQF 1PJOUTZTUFN "84"QQ4ZOD ,JOFTJT4USFBN ྉཧಈըࣄۀ෦ $PPLQBE57ࣾ

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2019 ೥ ऩӹԽ 10

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৽نࣄۀ։ൃͷதͰ͸ େྔͷαʔϏεΛ։ൃ 11

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։ൃ଎౓Λग़ͨ͢Ίʹ ։ൃج൫Λ࠷େݶ׆༻ ཱͯࣗͨ͠͠։ൃ 12

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։ൃࣄྫΛ͝঺հ͠·͢

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cookpad storeTV 14 cookpad storeTV

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cookpad storeTV 15 w εʔύʔͰྉཧಈըΛྲྀͯ͠ɺങ͍෺٬ͷϨγϐܾఆͷॿ͚ʹ w ൢചܭըΛݩʹྉཧಈըΛ֤νΣʔϯʹఏڙ w ചΓ৔ͷ1*஋Ξοϓ w ೔ຊશࠃ ళฮ ୆ w ޿ࠂऩӹϞσϧ

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޿ࠂಈը࠶ੜ 16 ඵ ඵ ඵ ඵ αΠΫϧඵ ʢ࣌ؒ͋ͨΓճʣ ඵ

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՝୊ 17

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޿ࠂಈը ࠶ੜ਺੍ޚ 18

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഑৴ܭըɺ഑৴ൺ཰ͱ͸ 19 ಛڐୈ߸ ࣌ؒͰ޿ࠂ"Λ࠶ੜͱ#Λ࠶ੜ͍ͤͨ͞ ୆Քಇͩͱ͢Δͱº ×ճͷࡏݿ ʲ഑৴ܭըʳ "ͷ഑৴ൺ཰ɿ× #ͷ഑৴ൺ཰ɿ×

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ਖ਼֬ͳࡏݿ͕Θ͔ Ε͹؆୯ 20

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ࡏݿΛ༧ଌͰ͸ͳ ࣮͘ଌ͔ΒٻΊΔ 21

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22 ޿ࠂಈը ഑৴ܭը ޿ࠂಈը ࠶ੜϩά

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ࡉ͔͍࿩ 23 w 3BUJP w 3BUJP)PVSMZ"MMPDBUFE)PVSMZ*OWFOUPSZ w )PVSMZ"MMPDBUFE w )PVSMZ"MMPDBUFE  3FNBJOJOH"MMPDBUFE3FNBJOJOH)PVST  (PBM5PUBM*NQSFTTJPO 3FNBJOJOH)PVST w )PVSMZ*OWFOUPSZ w )PVSMZ*OWFOUPSZ&TUJNBUFE3VOOJOH%FWJDF$PVOU.BY$PNNFSDJBM.PWJF1MBZ$PVOU w &TUJNBUFE3VOOJOH%FWJDF$PVOU w &TUJNBUFE3VOOJOH%FWJDF$PVOU)PVSMZ*NQSFTTJPO.BY$PNNFSDJBM.PWJF1MBZ$PVOU-BTU3BUJP

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24 DPPLQBETUPSF57ϦΞϧλΠϜϩάूܭ 1VU3FDPSE %ZOBNP%#4USFBN "HHSFHBUJPO ,JOFTJT %BUB4USFBNT NJO IPVS EBJMZ ஗Ԇϩά .POJUPSJOH (FU3FDPSET*UFSBUPS"HF.JMMJTFDPOET 4/4 "OBMZTJT ,JOFTJT %BUB'JSFIPTF

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cookpadTV 25

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cookpadTV 26 w Ұॹʹ࡞ΕΔΫοΫύου w ΫοΩϯά-*7&ΞϓϦ w ༗໊ਓ΍ϓϩͱҰॹʹྉཧ͕ग़དྷΔ w ίϝϯτػೳͰ࣭໰͕ग़དྷΔ w J04"OESPJE'JSF57"OESPJE57

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՝୊ 27

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େྔϝοηʔδ 28

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29 ΫοΩϯά-*7&ΞϓϦ "84"QQ4ZOD

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େྔϝοηʔδ 30 w ΫοΩϯά-*7&Λ੝Γ্͛Δɺίϝϯτɺϋʔτɺελϯϓ w ϋʔτ͕෼ͷ์ૹͰ໿ສճૹ৴ w ୯७ܭࢉສ×෼×ඵ㲈ฏۉSQT w ਓډͨͱ͢Δͱº NFTTBHFTFD w "84"QQ4ZOD΁ͷNVUBUJPOTFDͷݶք w J04"OESPJEΞϓϦ͕ߴෛՙ

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ϝοηʔδΛόοϑΝ Ϧϯάͯܰ͠ݮ͢Δ 31

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όοϑΝϦϯάํ਑ 32 w ίϝϯτ൓өΛͳΔ΂͘஗Βͤͳ͍ w ྲྀྔʹΑͬͯόοϑΝϦϯάྔɺ'MVTIλΠϛϯάΛίϯτϩʔϧ w ίϝϯτͷॱংอূ͸ߦΘͳ͍ w ෳ਺୆ͰόοϑΝϦϯά͢Δͱલޙ͢Δ͜ͱ΋͋Δ w ࠷ѱσʔλͷϩετΛڐ༰ w ӬଓԽ͸ผͰߦ͍ͬͯΔ w ϦΞϧλΠϜੑ͕ແ͍ίϝϯτ͸͋·Γҙຯ͕ͳ͍ w ετϨʔδෆཁͰΦϯϝϞϦͰॲཧ͕ՄೳʹͳΔ w 4VCTDSJCFͰྲྀΕͯ͘Δϝοηʔδ͸൪૊ຖ w ಉ࣌์ૹͯ͠΋ΞϓϦଆͰϑΟϧλϦϯά͢ΔͷͰ͸ͳ͘αʔόଆͰૹ৴࢓෼͚Δ

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ΫοΫύουج൫αʔϏε܈ 33 1PJOU4ZTUFN DPPLQBE57 "1* "84 "QQ4ZOD DPPLQBE57 .FTTBHF DPPLQBE57 .#8 DPPLQBE57αʔϏε܈ "VUI DPPLQBE "1* "DDPVOUJOH 6TFS 0UIFSTFSWJDFT DPPLQBE574FSWJDF.FTI "84αʔϏε΋ 4FSWJDF.FTIʹ௥Ճ ௥Ճ

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34 %FTJHO%PDΛ࡞੒

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35 ෛՙࢼݧܭը࡞੒ -PBEUFTUJOHDMVTUFS HI[ 1SPEVDUJPO ಉ༷ʹEFQMPZ

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38 ૝ఆ௨ΓόοϑΝϦϯά͞ Ε͍ͯΔ͔͕Ұ໨ྎવ

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39 (PSPVUJOFTͷ਺ͷਪҠ͕૝ ఆ௨Γ͔֬ೝग़དྷΔ

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40 314΍ΤϥʔɺSFUSZ਺౳ ͕νΣοΫग़དྷΔ

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·ͱΊ 41 w ೥͸༷ʑͳαʔϏεΛ޿͛ͨ w ೥͸ऩӹԽʹνϟϨϯδ w ՝୊ʹରٕͯ͠ज़తνϟϨϯδΛ͠ͳ͕Βཱࣗͨ͠։ൃʂ w (P΋׆༻͍ͯ͠Δ