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Bootstrapping as a Developer Tekin Suleyman - @tekin - http://tekin.co.uk

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What is Bootstrapping? "Classic bootstrappers: entrepreneurs who are working their butts off to start a great business from scratch with no (or almost no) money." Seth Godin

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Bootstrapping as a Developer

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Why Bootstrap?

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Why Bootstrap?

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Why Bootstrap?

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Why Bootstrap?

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Crowd.fm

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Crowd.fm • June 2009 - First commit • July 2010 - First event published • Feb 2011 - 5 active beta users • May 2012 - Launch • June 2012 - 1st paying customer! • June 2013 - 10 paying customers...

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Build Something You Can Sell

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Build Something You Can Sell Software != Business

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The Problem With Ideas... Have an idea → Build it → Profit!

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The Problem With Ideas... "… and yet by far the most common mistake startups make is to solve problems no one has..." Paul Graham

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The Problem With Ideas...

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Heisenberg’s Observer Effect

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The Problem With Ideas...

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The Problem With Ideas... http://crd.fm/2oz How to Negotiate the Long, Slow, SaaS Ramp of Death

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Choose The Right Customers

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Don’t target Consumers!

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Choose The Right Customers

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Choose The Right Customers

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Economics of Pricing $$$ Number of Customers Revenue Fixed costs Variable costs

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Economics of Pricing $$$ Number of Customers Revenue Fixed costs Variable costs

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Choose The Right Customers Customers that are willing and able to spend money!

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Choose The Right Customers

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Choose The Right Customers Build an Audience Content Marketing

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Building an Audience "We were able to launch KISSMetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics. We didn’t build 1 link manually… we just spent our time and money on content marketing." KissMetrics

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Building an Audience

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Bootstrapping as a Developer • Do the hard stuff • Solve the right problem • Choose the right customers

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Bootstrapping as a Developer Build Something You Can Sell!

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Bootstrapping as a Developer Tekin Suleyman - @tekin - http://tekin.co.uk