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Important

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Approx. 500 (CB Insights)*

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Approx. 75

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0 20 40 60 80 100 120 140 160 0 0.5 1 1.5 2 2.5 3 3.5 4 SME Tech Enterprise Tech Other Mean Median Max

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Classic Delivery Outsiders

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29% 21% 14% 8% 8% 8% 6% B2B Platform B2B Service B2C Marketplace B2B Product B2C Platform B2C SaaS enabled B2B Marketplace B2B2C Platform Hardware Product TailoredSoftware/AI 40% 27% 13% 6% 5% 5% Transaction fee/ service and product sale Subscription/ serviceand product sale Transactionfee Arbitrage Service and productsales Data monetization (advertisement) / Transaction fee Subscription/ serviceand product sale/Transactionfee

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Company Product Market Customer Acquisition Pricing Branding

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