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you can’t make me!

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David Ortinau @davidortinau | http://rendr.io 19 yrs web, interactive, mobile. Xamarin MVP BA English Maryville University

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- Author of Romans “For I do not understand my own actions. For I do not do what I want, but I do the very thing I hate. For I have the desire to do what is right, but not the ability to carry it out. For I do not do the good I want, but the evil I do not want is what I keep on doing.”

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do something

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$545B Spent on Advertising Globally $330M on traditional Super Bowl ads alone http://www.statista.com/topics/979/advertising-in-the-us/ http://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997

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$330M on traditional Super Bowl ads alone $545B Spent on Advertising Globally http://en.wikipedia.org/wiki/List_of_countries_by_GDP_%28nominal%29

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Higher than the GDP of Poland, Belguim, Norway $545B Spent on Advertising Globally http://en.wikipedia.org/wiki/List_of_countries_by_GDP_%28nominal%29

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Only 22 nations have a higher GDP $545B Spent on Advertising Globally

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new year resolutions

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37%

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32%

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28%

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Day 36

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January 2014, 1/3 of smartphone owners accessed apps in health/fitness category.

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Venture funding of digital health companies surpassed $4B in 2014, nearly equivalent to the prior 3 years combined. http://www.slideshare.net/RockHealth/rock-health-2014-year-in-review-funding-1?ref=http://rockhealth.com/resources/rock-reports/

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“More than half of US consumers who have owned an activity tracker no longer use it. A third of them took less than six months from unboxing the device to shoving it in a drawer or fobbing it off on a relative.” http://www.wired.com/2014/11/where-fitness-trackers-fail/

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45 percent of US adults deal with at least one chronic condition 40 percent with 1 condition track health indicators 62 percent of adults with two chronic conditions do so http://www.pewinternet.org/2013/01/28/main-report-8/

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get motivated

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21 Days

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Average 2 months 18 - 254 Days http://www.ucl.ac.uk/news/news-articles/0908/09080401

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It takes as long as it takes.

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it’s all in your head

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System 1: Automatic

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System 1: Automatic • Automatic, quickly • Little or no effort • No sense of voluntary control.

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System 2: Reflective

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System 2: Reflective • Allocates attention to the effortful mental activities that demand it • Complex computations • The subjective experience of agency, choice, and concentration

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“What they discovered was that despite those lists, more than 50 percent of purchasing decisions occurred at the moment a customer saw a product on the shelf, because, despite shoppers’ best intentions, their habits were stronger than their written intentions.” Duhigg, Charles (2012-02-28). The Power of Habit: Why We Do What We Do in Life and Business

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Habit Loop

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Habit Loop Cue Reward Routine

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When ____________, I will ____________ because it provides me with ____________.

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Craving powers the loop

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Triggers / Cues

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Action / Routine

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Reward

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–Albert Bandura“social learning theory.” “people who observe someone being rewarded for a particular behavior are more likely to alter their own beliefs and subsequent actions.”

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–Nir Eyal “Hooked” “Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior.”

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Investment

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When ____________, I will ____________ because it provides me with ____________.

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Resources • http://captology.stanford.edu/ • http://www.nirandfar.com/ • http://www.bjfogg.com/

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Thank You!

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David Ortinau @davidortinau | http://rendr.io