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Understanding Technology Strategy with Wardley Maps Will Hamill @willhamill

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How does an organisation create its strategy, and why does it make the decisions that it makes? Why invest in AI, or move to the cloud, or create an open API based platform? Why build vs buy this component? @willhamill

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@willhamill Icons by Freepik on flaticon.com Meme copying Magic quadrant HiPPO FOMO How It's Made

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Strengths Weaknesses Opportunities Threats @willhamill

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Strengths Weaknesses Opportunities Threats Interest in building a blockchain Don't currently have a blockchain Could build a blockchain Other people might build a blockchain @willhamill

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So we need to see the bigger picture! @willhamill

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Wardley Maps can be used to illustrate the 'why' and help you make decisions

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Helping visualise the 'why' and the 'how' of choices we make Tying choices back to a goal and showing the landscape Grounding strategic decisions in context and justification @willhamill

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Use Wardley Maps at strategic level Or use them at a lower level @willhamill

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A Wardley Map shows visually: • components or activities underpinning a user need • state of maturity of technology evolution • options for movement ‣ opportunities for disruption ‣ threats from commoditisation ‣ potential blockers • how movement affects other parts of the map @willhamill

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Let's make a Wardley Map

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1. Start with user needs 2. Break into value chain of components, subcomponents and dependencies 3. Estimate maturity of components Drawing a Wardley Map @willhamill

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User Need: We get thousands of customer surveys completed each week and I want to be able to find out from the feedback what we should change in the product @willhamill

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Proposed technical solution: Mine feedback from survey data using a containerised Python app integrating with an NLP library and add sentiment analysis on top. @willhamill

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1. Start with user needs 2. Break into value chain of components, subcomponents and dependencies 3. Estimate maturity of components Drawing a Wardley Map @willhamill

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Mine user feedback Survey platform Feedback processing service Sentiment analysis NLP app Data storage Compute platform Cluster orchestration Kubernetes master Worker nodes Virtual Machines

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1. Start with user needs 2. Break into value chain of components, subcomponents and dependencies 3. Estimate maturity of components Drawing a Wardley Map @willhamill

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One constant in technology is evolution of a new invention from innovation to commodity @willhamill

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Using the map

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@willhamill Identify potential future changes

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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@willhamill Identify inertia against change and potential accelerators

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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Genesis Custom Built Product/Rental Commodity/Utility Evolution Visibility

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@willhamill Discuss the map with others in your business!

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Now you've got a way to show people why you've made your decisions about the project: What components are we going to build vs buy? Where should we invest in training? What should next iterations of the project focus on? Should we turn this project into a product? @willhamill

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Where to from here?

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All models are wrong, but some models are useful @willhamill

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Try mapping out part of your business or an important project Read some of Simon Wardley's work for more patterns to apply @willhamill

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Systemic approach to strategy Visualise context, show how movement can affect choices Make better, justified decisions

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Thank you Will Hamill @willhamill