Slide 1

Slide 1 text

1

Slide 2

Slide 2 text

2

Slide 3

Slide 3 text

Image Source: http://www.funnysigns.net/files/funny-in-stock-sign-400x259.jpg\ When you submit to the store, you need to write things. Like descriptions. Like an app name. How do you write this and what words do you choose to include? Can we look at the SEO practice of keywords and keyword search to help inform how we should be writing our descriptions etc to elevate our visibility in the store? 3

Slide 4

Slide 4 text

Image Source: http://www.thefunnyblog.org/wp-content/uploads/2011/06/funny- cat-illusion-magic.jpg http://www.ahajokes.com/funny- pictures/assets/uploads/f554725caeacef4f933737653c88f441.jpg Seo – many think its magic. It’s probably more just hard work. 4

Slide 5

Slide 5 text

Image Source: http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg Is it science? 5

Slide 6

Slide 6 text

What is important about getting the right keywords is that the right keywords, means you will find the right user. Getting users is one thing, but acquiring and retaining the RIGHT user is huge. 6

Slide 7

Slide 7 text

Image Source: http://data1.whicdn.com/images/5221873/21_large.jpg So from SEO, we can learn how to pick keywords and also learn what not to do. Like keyword stuffing. You want your names/ descriptions to sound real, authentic and not like you were taking every opp to stuff it full of words. 7

Slide 8

Slide 8 text

Image Source: http://www.itsnotbadatall.com/i/funpic/Not_Interested-2476.jpg Ultimately, compelling content is what wins. Good content is shareable content. 8

Slide 9

Slide 9 text

Take a look at all the browsers – what do they tell you? What does the suggested search tell you people are looking for, even at a local level? 9

Slide 10

Slide 10 text

Image Source: http://fc01.deviantart.net/fs29/f/2008/159/4/0/Marshmallow_Handshake_by_death rose_of_love.jpg http://1.bp.blogspot.com/_QCcMTHCBJ4c/TTccDiFl6wI/AAAAAAAAFAk/DhRBwkVFXG I/s1600/Scientist%2BDog%2BPresentation%2B-%2BWoof%2BBark-Bark.jpg http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg 10

Slide 11

Slide 11 text

Image Source: http://fc01.deviantart.net/fs29/f/2008/159/4/0/Marshmallow_Handshake_by_death rose_of_love.jpg http://1.bp.blogspot.com/_QCcMTHCBJ4c/TTccDiFl6wI/AAAAAAAAFAk/DhRBwkVFXG I/s1600/Scientist%2BDog%2BPresentation%2B-%2BWoof%2BBark-Bark.jpg http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg 11

Slide 12

Slide 12 text

Image Source: http://fc01.deviantart.net/fs29/f/2008/159/4/0/Marshmallow_Handshake_by_death rose_of_love.jpg http://1.bp.blogspot.com/_QCcMTHCBJ4c/TTccDiFl6wI/AAAAAAAAFAk/DhRBwkVFXG I/s1600/Scientist%2BDog%2BPresentation%2B-%2BWoof%2BBark-Bark.jpg http://kriskodisko.files.wordpress.com/2013/12/fa5.jpg 12

Slide 13

Slide 13 text

Take a look at all the browsers – what do they tell you? 13

Slide 14

Slide 14 text

14

Slide 15

Slide 15 text

Thank you? 15