Slide 15
Slide 15 text
@andrew_randall
Phase 1: Project
Community
R&D: Heavy investment in project,
community development
S&M: Focus on building brand
(eponymous/synonymous), dev
advocacy, user relationships
Credit: Ping Li, Accel (used with permission)
Phase 2: Product
Definition & packaging
R&D: Maintain high level of
community investment, steady ramp
of product development
S&M: Build pipeline (mostly from
support requests), deepen
understanding of buyer personas
Phase 3: Profit
Scale & go-to-market
R&D: Maintain baseline community
development, but really scale product
investment
S&M: scale sales org, lead gen
machine, solution-oriented marketing