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Dr Wayne Barker MBE 11th October 2022 Why SEO Won’t Look The Same This Time Next Year

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Hello

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Hope we’re all doing well

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Let’s no beat around the bush

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We’re here to talk about the…

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FUTURE

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Not something I usually talk about

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“A bold title, I think you should keep it. You’ll be fine Wayne , stop whittling” Pete Bingham, 2023

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“That’s gonna be a toughie, Wayne. We don’t know what its gonna look like next year” John Mueller, 2018

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“I’ve been there Wayne, and you’re 89.74646% correct. Do it” Albert Einstein (inventor of wormholes), 1935

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Time travel is real The time travelling hipster

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Time travel is real The Mongolian mummy sporting Adidas

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Time travel is real Mobile phones everywhere

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And we can base it on other things we know to be true

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Everyone loves a good documentary nowadays

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Everyone loves a good documentary nowadays

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So, to support my arguments I’m gonna use the best 3-part docuseries ever

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So, to support my arguments I’m gonna use the best 2-part docuseries ever

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So, now we have ALL the evidence to predict the future let's get crackin’

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First, we’re NOT gonna cover…

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ChatGPT

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I covered that recently

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Bard

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We’re gonna travel through time and space

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And what the SERPs might look like

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The following screenshots are (mainly) from Google’s IPO in May

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AKA “The Day Google Shit Itself Cos Of ChatGPT And Bing”

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More with one click

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A longer long tail

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Changeinfeaturedsnippets

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AI generated content

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Thumbnails

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Thumbnails

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Keeping you on the SERPs

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E-EAT

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E-E-A-T and socials

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E-E-A-T and videos

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Snapshots

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Shopping graph

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Guides

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And this is changing, like all the time

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Look for the clues elsewhere

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And some things are gonna remain the same

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So back to the time travel

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Big headline statement

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Doc Brown never had all the answers

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Neither do I, or anyone else

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But you can look back to look forwards

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Big headline statement AI generated content

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Look back to look forwards

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Hmmmmmmmm…..let’s look backwards to look forwards

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Kinda heavy, a lot to take in right?

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“There's that word again. "Heavy." Why are things so heavy in the future? Is there a problem with the Earth's gravitational pull?” Doc Brown, 1985

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“If you put your mind to it, you can accomplish anything.” Marty McFly, 1985

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Thing is - it's not all gonna apply to YOU

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But some of it MIGHT

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Open your mind, use your eyes

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Part of your strategy SHOULD be…

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To be able to CHANGE IT and communicate why

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I ain’t gonna tell YOU what YOU should be doing

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But I can tell you what you might want to be thinking about

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Quality over quantity Be different don’t emulate Expertise not generalist Solid not fast Revisit not pump out

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Think brand Who are you and what do you stand for What makes you ACTUALLY different Consistent across as many places as you can be

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Think social Be at the forefront Be where your audience ARE Be where Google thinks they are What do THEY NEED rather that what YOU think they need Offer difference – don’t follow the herd SOCIAL media not social MEdia

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Think images What is gonna pull people in If it's worth your time it's worth paying for Stand out from the crowd

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Common theme?

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The internet has made us sheep. It’s clogged up with the same shit. Stand out or fizzle out

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Bring your teams/people together with common business goals

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Bring your teams/people together with common business goals

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Think SERP ownership not keyword rankings

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Think SERP ownership not keyword rankings

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Think SERP ownership not keyword rankings

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Think SERP ownership not keyword rankings

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Things you need to learn about

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Shopping graph SEO

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Knowledge graph SEO

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Entity SEO

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Entity SEO

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Entity SEO

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Some resources for you https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/ https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/navigating-purchase- behavior-and-decision-making/ https://wordlift.io/blog/en/how-to-optimize-existing-content/ https://wordlift.io/blog/en/how-to-build-seo-demand-strategies/ https://wordlift.io/blog/en/product-knowledge-graph-and-eeat/ https://wordlift.io/blog/en/product-feed-optimization/ https://ahrefs.com/blog/google-knowledge-graph/ https://searchengineland.com/entity-seo-guide-395264 https://www.animalz.co/blog/seo-and-chatgpt/ https://www.seoclarity.net/blog/googles-search-generative-experience-preparation-guide https://io.google/2023/ https://speakerdeck.com/gfiorelli1/oh-my-mum-stikes-back-or-how-to-win-the-battle-of-generative- search

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Some tools for you

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Some tools for you

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Some tools for you

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Some tools for you

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And the best combo of tools?

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And the best combo of tools?

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And the best combo of tools?

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“I stand by all of these resources. All these years later” Dr Wayne Barker MBE, 2029

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Oh. And back to the time travel

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Why should you trust me?

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Here’s a link to prove it’s real

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https://rb.gy/ktje4

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Also we have always been heading here and I’ve been talking about it for years

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September 2022

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March 2022

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April 2019

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December 2018

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They always think us time travellers are just making it all up, ah well

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“People like us, who believe in physics, know that the distinction between past, present and future is only a stubbornly persistent illusion.” Albert Einstein (inventor of wormholes), 1935

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Thank you [email protected] 01332 493766