OOP 2023 - Viel hilft viel - Plattformökonomie für Nachhaltigkeit

Slide 1

Slide 1 text

No content

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

“ ”

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

▪ ▪ ▪ ▪ Participants

Slide 11

Slide 11 text

Airbnb Lodging offers brokering of private accommodations provided by private hosts for travelers

Slide 12

Slide 12 text

▪ ▪ ▪ ▪ Digital Platform

Slide 13

Slide 13 text

Time Network Effects More Services More Benefits More Asset Types Business Volume Volume by Asset Consumers #Asset Consumers Volume by Asset Providers #Asset Providers

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

Travel 10 Minutes longer but save up to 13% Fuel Eco-friendly Routing Option

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

No content

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

€171,14 EUR NACHHALTIGKEIT €3,14 Der Nachhaltigkeits-Fußabdruck Deines Einkaufs: CO2 : 24,6 kg 0,72 € H2 O: 1.864 l 1,19 € FAIR: 27 min 1,23 € Ja, ich möchte meinen Einkauf ausgleichen: Teil-Ausgleich 1,57 € Voll-Ausgleich 3,14 € Über-Ausgleich 6,28 € Kleinvieh Full Flamingo ✓ Doppelt Gemoppelt 3

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

Real business case needed! Aim for growth! Growth supports impact! It takes time! Behave sustainably! Leverage the power you already have! Quick and big impact possible! Beware of green-washing! Potential goal conflicts! Additional opportunity: Sustainable IT

Slide 45

Slide 45 text

Platform company must exactly know their own motivation. Platform company must reason about participants' motivation. How to facilitate the intrinsic motivation of participants joining? Are sustainability features mandatory to use? How to convince participants to join the sustainability activities? Design for engagement in sustainability!

Slide 46

Slide 46 text

Mund auf ! Support für die Unternehmen, die nachhaltig agieren ohne eigenen Vorteil! Augen auf ! Wer mit nachhaltigem Agieren sowieso noch mehr verdient, braucht keinen Support! Ohren auf ! Mehr Support für Start-ups mit Fokus auf Nachhaltigkeit! Ergreift die Chance!

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

Dr. Marcus Trapp Dr. Matthias Naab 02.02.2022 | OOP

Slide 49

Slide 49 text

https://youtu.be/gVdtVa8Tp1Y

Slide 50

Slide 50 text

https://youtu.be/Bc3FJeFMLAs