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ARE WE HAVING FUN YET? @TrentWalton

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WHY?

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PERCEPTION REALITY = ≠

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PERCEPTION REALITY = ≠

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PERCEPTION OF THE WEB REALITY OF THE WEB ≠ =

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BUT THAT’S NOT WHAT HAPPENED

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flickr.com/photos/lukew/10412448136

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—John Allsopp, A Dao of Web Design, 2000 It is the nature of the web to be flexible, and it should be our role as designers and developers to embrace this flexibility, and produce pages which, by being flexible, are accessible to all.

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whatyouseeiswhatyouget.net

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EMBRACE THE MULTI-DEVICE WEB

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VICTORY!

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NOT SO FAST

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MY PERCEPTION EVERYONE ELSE’S ≠ =

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I hate everything he is saying.

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• Easy to Monetize • Plenty of Ad Spots • Good SEO • Increased Traffic

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• Cluttered • Sluggish & Slow • Redundant • Manipulative

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• Clear Hierarchy • Good Typography • Solid UX • Beautiful Imagery

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• Inaccessible • Heavy File Size • JS Dependent • Hover Dependent

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PERCEPTIONS ARE COMPARTMENTALIZED

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THIS MAKES IT DIFFICULT TO WORK TOGETHER

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IT’S NOT YOU OR ME. IT’S US.

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ORGANIZATIONS SHOULD BE EDGELESS TOO IF THE WEB IS EDGELESS

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ORGANIZATIONS SHOULD BE EDGELESS TOO IF

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–Frank Chimero, The Web’s Grain “[…] edgelessness means blurred lines between the disciplines that work together to make things for the web.”

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–Frank Chimero, The Web’s Grain “[…] Everyone that I’ve spoken with that’s worked on a large responsive project with a big client says that the process disrupts workflows, expectations, and work culture.”

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https://twitter.com/mulegirl/status/458674029717897216

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• Team not fully utilized • Iteration is slow • Morale drops • Perceptions are compartmentalized

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This makes it easy for us to hate each other.

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Paravel in 2006

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Plan

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Design

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Code

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QUIT THROWIN’ STUFF OVER THE FENCE…

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ORGANIZATIONAL CHANGE IS JUST THE BEGINNING

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There’s more to it than this.

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SASS JEKYLL GULP NODE SIGN-OFF SPRINTS FRAMEWORKS LESS MIXINS COMPATIBILITY GRUNT PATTERNS SCOPE BREAKPOINTS TYPOGRAPHY DOCUMENTATION

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COMMUNICATION PATIENCE ACCOUNTABILITY RELATIONSHIPS HONESTY MORALE COLLABORATION BALANCE TRUST FUN VULNERABILITY DEBATE RESOLUTION DECISIVENESS UNDERSTANDING PRIDE

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EMOTIONS ARE HARD. WHAT DO WE DO?

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WE BUILD A DAMN PROTOTYPE. THAT’S WHAT WE DO.

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A FOUNDATION WHERE PERCEPTIONS EVOLVE TOGETHER

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SMART FOR PROCESS

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SEE THE SAME THINGS THE SAME WAY

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SEE THE SAME THINGS THE SAME WAY

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MINE VS OURS

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PROBLEM RESEARCH IDEA IDEA IDEA SOLUTION NEXT PROBLEM PROBLEM RESEARCH IDEA IDEA IDEA SOLUTION NEXT PROBLEM

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YOU HAD TO BE THERE

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PROBLEM RESEARCH IDEA IDEA IDEA SOLUTION NEXT PROBLEM

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IMPROVISATION VS BASTARDIZATION

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Is that supposed to be a bowl? The toes look like french fries. Is the pedestal really necessary?

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BETTER MEETINGS

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What about Mobile? What about a hamburgermenu? Let’s assume that’s possible. Jill, ETA on code? Hard to know for sure. 2 Days? Great! I’ll get this in JIRA! If our assumptions are correct we’re home free!

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–IDEO “If a picture is worth a thousand words, a prototype is worth a thousand meetings”

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WHAT IF ? WHAT IF I JUST SHOW YOU? I JUST SHOW YOU?

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WHAT IF ? WHAT IF I JUST SHOW YOU? I JUST SHOW YOU?

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– Jared Spool, on Shop Talk Show “The fidelity of your prototype should match the fidelity of your thinking.”

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SKILLS OVERLAP

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Design

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T-SHAPED

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Design

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– Mark Otto, Fatten up those T's “Being T-shaped means you can shift yourself and provide value at just about any stage or type of project—like sketching, wireframing, visual design, and code.”

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Design

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Design HTML GIT CSS SASS

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PERCEPTIONS OVERLAP

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– Stephen Caver, Why Developers Need to Learn Design, 2014 “Nothing is more toxic to a project than developers and designers seeing each other as rivals.”

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“CAN YOU HELP ME?”

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PROTOTYPES WON’T LEAVE YOU WITH NOTHING

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CLOSER TO SHIPPING

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EXECUTIVES LOVE IT

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IT’S GOOD FOR MORALE

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TEAMWORK UPGRADE

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WORK ON HOW YOU WORK TOGETHER

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COMMUNICATION PATIENCE ACCOUNTABILITY RELATIONSHIPS HONESTY MORALE COLLABORATION BALANCE TRUST FUN VULNERABILITY DEBATE RESOLUTION DECISIVENESS UNDERSTANDING PRIDE

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PERCEPTIONS ARE VALUABLE

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THANKS! @TrentWalton

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THAT’S ALL I HAVE TO SAY ABOUT THAT. @TrentWalton