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Real Art Direction 
 on the Web Jen Simmons labs.jensimmons.com thewebahead.net @jensimmons

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art direction

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brand

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conversation

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ART DIRECTION

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Art Direction

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Art Direction

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Editorial Design

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“ ” The vast majority of editorial has at its heart the idea of communicating an idea of story through the organization and presentation of words (arranged into display and body text) and visuals. — Cath Caldwell & Yolanda Zappaterra Editorial Design, page 8

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drawing by Dave Ellis novolume.co.uk

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div { width: 400px; padding: 25px; } What is the calculated size of the box? Internet Explorer: 400px Everyone else: 450px

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div { width: 400px; padding: 25px; } What is the calculated size of the box? Everyone: 400px

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Layout shouldn’t be a multiple choice question.

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Separate tooling needs from the design process.

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Layout

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Amazing Future

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Amazing future! The No-layout Layout Table-based Layouts Float-based Layouts The Official Timeline of the Evolution of Web Page Layout

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labs.jensimmons.com

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Big Pieces & Little Pieces

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Initial Letter

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p::first-letter { color: #FE742F; font-weight: bold; margin-right: 0.5em; -webkit-initial-letter: 4; initial-letter: 4; }

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p::first-letter { color: #ae4ea5; font-family:'Avenir'; font-weight: bold; margin-right: 0.5em; margin-left: -2em; -webkit-initial-letter: 4 1; initial-letter: 4 1; }

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@supports (initial-letter: 4 ) or (-webkit-initial-letter: 4 ) { p::first-letter { color: #ae4ea5; font-family:'Avenir'; font-weight: bold; margin-right: 0.5em; margin-left: -2em; -webkit-initial-letter: 4 1; initial-letter: 4 1; } }

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Feature Queries

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@supports (property:value) { // a bunch of CSS }

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@supports (display:grid) { // your layout }

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Viewport Units

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A Secret…

header { display: flex; height: 100vh; } h1 { margin: auto; }

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Anyplace you might use em, rem, %, px you can instead use: vh viewport height vw viewport width vmin smaller viewport number vmax larger viewport number

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Object Fit

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img { width: 50%; height: 400px; object-fit: cover; }

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img { float: left; margin-right: 2em; width: 50vw; height: 100vh; } h1 { font-size: 6vw; }

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Clip Path

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img { clip-path: polygon(0% 0%, 100% 3%, 98% 99%, 3% 93%); }

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img { clip-path: polygon(24% 3%, 98% 4%, 80% 79%, 98% 95%, 46% 100%, 3% 84%); }

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CSS Shapes

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img { float: left; shape-outside: circle(); }

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img { float: left; shape-outside: ellipse(); }

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img.grapes { float: left; shape-outside: polygon(nonzero, 72.35% 83.95%, 45.5% 94.3%, 0% 100%, 0% 88.4%, 0% 23.7%, 38.7% 11.35%, 55% 11.1%, 63.5% 22.7%, 72.15% 20.75%, 79.1% 30.6%, 79.8% 34.55%, 87.6% 43.95%, 83.7% 57.3%, 89.15% 65.7%, 92.55% 72.1%, 91.15% 83.2%); }

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Drop & Raised Caps Non-Rectangular Shapes Images Specified in Both Dimensions Sizing Based on Edges

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Big Pieces

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Flexbox Grid Layout Alignment

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Flexbox v. Grid

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CSS Grid Layout

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.pane-1 { height: 100vh; display: grid; grid-template-rows: repeat(6, 20vh); grid-template-columns: repeat(6, 20vw); div:nth-child(1) { grid-row: 2 / 3; grid-column: 2 / 3; } div:nth-child(2) { grid-row: 2 / 3; grid-column: 4 / 5; } div:nth-child(3) { grid-row: 4 / 5; grid-column: 2 / 3; } div:nth-child(4) { grid-row: 4 / 5; grid-column: 4 / 5; } }

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by Manuel Rego Casasnovas http://blogs.igalia.com/mrego/2016/02/01/deep-dive-into-grid-layout-placement/

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Round

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.circle1 { position: absolute; polar-angle: 0deg; polar-distance: 50%; } .circle2 { position: absolute; polar-angle: 90deg; polar-distance: 20%; } .circle3 { position: absolute; polar-angle: 225deg; polar-distance: 100%; }

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Process

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Choose one of the following: B. C. A.

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1. Organize Content.

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2. Create HTML file, 
 set source order.

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3. Sketch Ideas for Page Layout.

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4. Design a 
 custom grid.

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5. Apply CSS. Write your own layout.

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1. Organize content. 2. Create HTML file, 
 set source order. 3. Sketch ideas for 
 page layout. 4. Design a custom grid. 5. Apply CSS. Write 
 your own layout code.

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How Now?

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Works Doesn’t work

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Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It Fired.

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Works Doesn’t work Use It Don’t Use It Fired.

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Works Doesn’t work Use It Don’t Use It Fired. ✔

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Works Doesn’t work Use It Don’t Use It

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Works and Doesn’t Work Use It and Don’t Use It Don’t Use It

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Works and Doesn’t Work Use It and Don’t Use It Don’t Use It X

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Progressive Enhancement & The Nature of CSS

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More

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links from AEA labs.jensimmons.com @jensimmons

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Thanks! Jen Simmons labs.jensimmons.com thewebahead.net @jensimmons