GA4 Reporting Made Easy #SEOTalk

What's Covered? Difference between UA and GA4 Reporting Overview of Standard Reports How to measure data for a particular subdirectory? Custom reporting @Ilovechoclates_

Difference Between UA and GA4 Reporting

Hit Type @Ilovechoclates_ It had different hits like page hits, event hits, eCommerce hits, and social interaction hits. Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. UA GA4

In a Universal Analytics property, a hit type ... is captured in a Google Analytics 4 property as an ... Page View Event Event Event Social Event Transaction/e-commerce Event Hit Type @Ilovechoclates_

Users @Ilovechoclates_ In Universal Analytics, there are two User metrics: Total Users, and New Users. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users. UA GA4

Users (Continued...) @Ilovechoclates_ Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users).

Pageviews @Ilovechoclates_ Pageview: Total number of pages viewed. Repeated views of a single page are counted. Unique Pageview: Total number of pages viewed but duplicates are not counted Views: Total number of app screens and/or web pages your users saw. Repeated views of a single screen or page are counted. UA GA4

Tip @Ilovechoclates_ Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property.

Sessions @Ilovechoclates_ More than 30-minute period of inactivity The timestamp has been cut off at midnight The user picks up new campaign parameters while on the website UA Period of time a user is actively engaged with your website or app. A session will end if: 1. 2. 3.

Sessions @Ilovechoclates_ More than 30-minute period of inactivity If a user comes back after a session timeout, it will start a new session GA4 The start of a session. A session will end if: 1. 2.

Conversions @Ilovechoclates_ You define a goal to indicate that a particular user action is to be considered a conversion. UA counts only one conversion per session for each goal. You specify a conversion event for each action that you want to count as a conversion GA4 usually counts every instance of the conversion event. UA GA4

Bounce Rate @Ilovechoclates_ UA Percentage of single-page sessions in which there was no interaction with the page For example, if a user visits your website and reviews content on your homepage for several minutes, but leaves without clicking on any links or triggering any events being recorded as interaction events, then the session will count as a bounce.

Bounce Rate @Ilovechoclates_ GA4 Percentage of sessions that were not engaged sessions. For example, if a user visits your website, reviews content on your homepage for less than 10 seconds, and then leaves without triggering any events or visiting any other pages or screens, then the session will count as a bounce.

Info: Engaged Session @Ilovechoclates_ Lasts 10 seconds or longer, Has 1 or more conversion events, or Has 2 or more page or screen views An engaged session is a session that:

Standard Reports In GA4

User Acquisition @Ilovechoclates_ You can use the User acquisition report to get insights into how new users find your website or app for the first time. Dimensions like "First user default channel group" "First user medium" "First user source", and more. Metrics like "Average engagement time" "Conversions" "Engaged sessions" "New users", and more.

Traffic Acquisition @Ilovechoclates_ The Traffic acquisition report is designed to help you understand where your website and app visitors are coming from. It shows where new and returning users come from. Dimensions like "Session medium", "Session source", "Session default channel grouping", and more. Metrics like "Average engagement time per session" "Conversions", "Event count", "Sessions" and more.

Conversions @Ilovechoclates_ The Conversions report surfaces information about each conversion event. Dimension "Event name". Any event that you have set as conversion will show up here. Metrics "Conversions" "Total revenue" "Total users"

Events @Ilovechoclates_ The Events report shows how many times each event is triggered and how many users trigger each event on your website or app. Dimension "Event name". Metrics "Event count" "Event count per user" "Event value" and more

Events (Continued...) @Ilovechoclates_ Event Value: When you create an event, you must assign a value to it. And you can create events from events, so you could end up with an event that has multiple value parameters.

Landing Pages @Ilovechoclates_ It shows you the first page a visitor lands on when they visit your website and how many visitors land on each page. Dimensions "Landing page" Metrics "Average engagement time per session" "Active users/users" "Conversions" "New users" and more.

Pages and Screens @Ilovechoclates_ The Pages and Screens report shows the pages on your website and screens on your app that people visit and engage with. Dimensions "Page path and screen class" "Page title and screen class" "Page title and screen name" Metrics "Conversions" "Average engagement time" "Event count" and more

Demographic Details @Ilovechoclates_ The Demographic details report provides key characteristics about the people who use a website or app, including a user's language, interests, location, age, and gender. Dimensions "Age" "City" "Country" "Gender" Metrics "Average engagement time" "Conversions" "New users" "Users" and more.

Tech Details @Ilovechoclates_ The Tech details report helps you identify the technology people use to access your website or app, including their browser, screen resolution, and more. Dimensions "Browser" "Device category" "Device model" "Operating system" "OS version" and more Metrics "Average engagement time" "Conversions" "New users" "Users" and more

How To Track Traffic For A Subdirectory?

@Ilovechoclates_ In reports like Pages and Screens or Landing Page, perform the search that has the subfolder. For example, if your website has a /blog folder, then enter this into the search bar and it will show all the pages in that subfolder. Another way is that you create a filter in your report that contains all the pages you're looking for.

Custom Reports In GA4

What Are Custom Reports? @Ilovechoclates_ Custom reports are like standard detailed reports, but you can make them either from a template or completely from scratch. This means that you can measure metrics relevant to your business.

What Are Custom Reports? (Cont...) @Ilovechoclates_ Add/remove a dimension Add/remove a metric Change the charts Apply a filter Add secondary dimensions Create a summary card You can:

How To Make Custom Reports? @Ilovechoclates_ You can go to Library and click on click new report. Then click create detail report. You have two options here. You can make reports through a template, like a user acquisition template, or you can make a report without any template.

Example Of A Custom Report @Ilovechoclates_ For example, your main focus is on your service pages and how many people are coming on those pages. You're also interested in knowing where those users are coming from. So you can make a report that has total users as the main metric, and session source as the main dimension. You can keep any chart you want, like a bar chart or a line chart.

Example Of A Custom Report (Cont...) @Ilovechoclates_ Then you can apply a filter that your page path should be your main service pages. You can also add a secondary dimension if you want. This report will show you the total number of users coming from different sources on your main service pages.

Where To Find Me?

@Ilovechoclates_ Join the waitlist for GA4 Report Customization Course LinkedIn: Preeti Gupta Mastodon: @[email protected]

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