Slide 4
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What does ChatGPT think…
1. Lack of human touch: While AI can automate various SEO tasks, it may lack the creativity, intuition, and
understanding of human users. AI algorithms may struggle to interpret nuanced user intent, leading to less
accurate results and potentially missing out on valuable opportunities.
2. Bias and fairness concerns: AI algorithms are only as good as the data they are trained on. If the training
data is biased, the AI may perpetuate and amplify those biases, leading to unfair or discriminatory search
results. Careful attention must be paid to ensure fairness and address potential biases in AI-driven SEO
practices.
3. Dependence on data quality: AI algorithms require large amounts of high-quality data to learn and make
accurate predictions. If the input data is incomplete, outdated, or biased, it can negatively impact the
performance of AI-driven SEO strategies. Regular data quality checks and continuous improvement efforts are
necessary to mitigate this pitfall.
Let’s not forget that until March, the data being served via ChatGPT was 2 years old. This has improved, but
errors are still very common
ChatGPT fail to mention duplication, which is already an issue
Source: ChatGPT Prompt: “Describe the pitfalls and opportunities of AI when it comes to SEO”