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QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn

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OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE

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PEOPLE WHO SELL STUFF

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CONSULTANTS

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THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY 1. Get more customers 2. Raise prices 3. Get more repeat purchases

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THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)

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1 INCREASE TRANSACTIONS

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DON’T MAKE ME THINK.

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WHO IS YOUR IDEAL CUSTOMER?

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…AND WHAT DO THEY WANT?

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pic of dave rodenbaughs thing I did for him

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RETARGETING IS AWESOME

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DISPLAY NETWORK FACEBOOK / TWITTER

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GIVE SOMETHING AWAY FOR FREE

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2 INCREASE SALE TOTALS

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PACKAGING

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PRICE ANCHORING

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UPSELL AT CHECKOUT / “THANK YOU”

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3 INCREASE CUSTOMER VALUE

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AUTOMATE UPSELLS

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GO BEYOND SEASONAL DISCOUNTS

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DON’T BE AFRAID TO EXPOSE YOUR R&D

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Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com