Front End Strategy of YOOX NET-A-PORTER GROUP

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Front End Strategy Irina Tsyganok- Full Stack Software Developer @itsyganok

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TAKING FASHION ONLINE

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TAKING FASHION ONLINE Anywhere

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TAKING FASHION ONLINE Anytime Anywhere

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TAKING FASHION ONLINE Anytime Now Anywhere

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YOOX NET-A-PORTER GROUP World’s Leading Online Luxury Fashion Retailer

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YNAP IN NUMBERS • 1000 large in-house technical team • 80 nationalities • Offices in London, Milan, Bologna, NYC, Hong Kong, Shanghai, Tokyo • 180 countries • 11 languages • 10 currencies • 3900 employees

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COMMERCE

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CONTENT

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ONLINE FLAGSHIP STORES

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YOOX NET-A-PORTER GROUP World’s Leading Online Luxury Fashion Retailer 1 order processed every 4 seconds 4.4M pictures shot 8.7M items stocked worldwide 7M orders shipped

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OUR DNA A Technology Company Selling Luxury Experiences

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ONLINE vs BRICKS & MORTAR

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ONLINE IS A WHOLE NEW AVENUE

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ONLINE IS A WHOLE NEW AVENUE

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MOBILE “WHEN I started Yoox, you still had to unplug the lead from your phone and plug into the computer and dial in and get that awful noise. They were right to be reluctant to try e- commerce.” - Federico Marchetti, Founder of YOOX

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MOBILE

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MOBILE… 33% of online commerce in the US 40% of online commerce worldwide

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…GET IT RIGHT! 91% quit if their needs are not met 66% take negative actions on brand 29% will go elsewhere

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PRINCIPLES

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CONTENT & SERVICE

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CONTENT

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SERVICE

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CUSTOMER-CENTRIC APPROACH

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MAKE A GOOD IMPRESSION…

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…AT SCALE • 2M Loyal Customers

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…AT SCALE • 2M Loyal Customers • 27M Unique Visitors

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…AT SCALE • 2M Loyal Customers • 27M Unique Visitors • 180 Countries

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0.05 Seconds FAST!

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DATA-DRIVEN STRATEGY

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HARNESSING DATA Analytics Customer Feedback

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LISTEN TO YOUR CUSTOMER

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LISTEN TO YOUR CUSTOMER Insight Panel

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LISTEN TO YOUR CUSTOMER Insight Panel Usability Lab

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LISTEN TO YOUR CUSTOMER Insight Panel Usability Lab Online A/B Testing

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LISTEN TO YOUR CUSTOMER Insight Panel Usability Lab Online A/B Testing Voice of the Customer

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VALIDATE ASSUMPTIONS • Who are they?

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VALIDATE ASSUMPTIONS • Who are they? • What do they want?

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VALIDATE ASSUMPTIONS • Who are they? • What do they want? • When do they want it?

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SMART DATA

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PERSONALISATION

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VALUE OF PERSONALISATION • 56% would consider a brand if receiving personalised incentive • 48% Millennials expect brands to personalise offers • 39% Millennials go out of their way to receive such offer

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EXAMPLES OF PERSONALISATION • Mobile • Recommendation engine • Targeted Marketing

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Think Big, Start Small & Start Now

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@irinatsyganok www.itsyganok.com THANK YOU