Save months of work using programmatic SEO to create landing pages

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X #brightonSEO

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KEYWORD RESEARCH PAGE BUILD 1-3 days 1 week CONTENT CREATION IDENTIFY PAGE STRUCTURE UPLOAD SCHEDULING X #brightonSEO

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X #brightonSEO 2 days = 14 hours per page 100 pages = 1,400 hours

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Programmatic SEO is an SEO strategy that automates the creation of pages on a large scale to target masses of keywords. X #brightonSEO

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+ X #brightonSEO

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Why should you Care X #brightonSEO

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How do you do “it”? X #brightonSEO

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X #brightonSEO X #brightonSEO

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X #brightonSEO Lesson

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Identifying the keywords X #brightonSEO

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[header] + [modifier] Service Category Product Industry Location Product Feature Company Size Goal X #brightonSEO

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Task Average time Identifying seed keyword and modifiers 8 hours Gathering keyword data 4 hours Analysing search intent 7 hours Structuring keyword data 10 hours Validating keyword data 7 hours 36 hours X #brightonSEO

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X #brightonSEO A different route

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[header] + [modifier] X #brightonSEO

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[header] + [modifier] PPC agency for Law firms Events management in Nottingham Sweatpants with Zip pockets X #brightonSEO

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X #brightonSEO 3 mins SEO for… Include Exclude Every variation of your header term agency, agencies, company, companies, service*, consultant*, management, specialist* Queries are, how, when, what, why Informational analysis, analytics, research, strategy, best, beginner*, writing Wrong intent check*, tool*, free, package*, course*, strategy, writing, google, beginner*, *site*, youtube, keyword*

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A formulaic approach X #brightonSEO

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“Remove any near duplicates from this list” X #brightonSEO

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X #brightonSEO X #brightonSEO Landscapers Gardener Tree Surgeon Arborist Dentists Dental clinic Dental Practices Orthodontists

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Task Average Dark Horse Identifying seed keyword and modifier terms 8 hours 10 mins Gathering keyword data 4 hours 3 mins Analysing search intent 7 hours Structuring keyword data 10 hours 17 mins Validating head terms 7 hours 20 mins 36 hours 50 minutes X #brightonSEO

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X #brightonSEO A solid template

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X #brightonSEO Map it out

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Task Average Dark Horse Keyword research & mapping 36 hours 50 mins Research & identify page template 10 hours 10 mins Map out page template in Google Sheets 1 min 1 min 46 hours 1 hour X #brightonSEO

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Smaller Subtitle to add more detail to the project X #brightonSEO Get writing

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X #brightonSEO =concatenate("SEO Agency for ",A2," | Dark Horse")

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Get specific X #brightonSEO =gpt("Write a section of content addressing the challenges and pain points of SEO for [Industry] for business owners in the tone of this website https://darkhorse.co/ using the following template: Intro: Explain why SEO is a challenge for [Industry] businesses and how this can negatively impact the business, Bullet list: outline 4 main SEO challenges for [Industry] businesses and how each challenge negatively impacts their website, CTA: Engaging CTA highlighting how our agency will resolve these issues",A2)

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X #brightonSEO AI prompt tips

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Smaller Subtitle to add more detail to the project Won’t Google notice? X #brightonSEO

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“Using AI doesn't give content any special gains. It's just content. If it is useful, helpful, original, and satisfies aspects of E-E-A-T, it might do well in Search. If it doesn't, it might not.” X #brightonSEO

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“Unoriginal content that provides little to no value to users, no matter how it's created.” Scaled content abuse policy X #brightonSEO

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X #brightonSEO X #brightonSEO All systems go

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WPAllImport LPagery X #brightonSEO

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Fill in the gaps X #brightonSEO

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1. Go to tools > Import 2. Under 'WordPress' click on 'Install Now’ 3. Under 'WordPress' click on 'Run Importer' 4. Select your file and import it X #brightonSEO

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Task Dark Horse Keyword research & mapping 50 mins Research & identify page template 10 mins Map out page template in Google Sheets 1 min Writing out all AI prompts 1 hour Writing HTML page structure in Typemat 50 mins Uploading the pages 10 mins 3 hours X #brightonSEO

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Work smarter, not harder Be creative & specific with AI A fine balance X #brightonSEO

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X #brightonSEO