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A tour behind the scenes of

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How to start and grow your side project

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Freek Van der Herten Partner & developer at Spatie @freekmurze freek.dev About me

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spatie.be/open-source

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spatie.be/postcards

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About this talk This is not a sales talk Product demo Why & how Code dive Q&A

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Product demo

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ohdear.app Launched February 2018 More than 3 billion checks performed + 1 000 paying users + 15 000 EUR MRR Growing 10% a month

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Oh Dear

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Why and how

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Why Other tools either: •do too much •confusing •ugly •expensive

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Oh Dear Oh Dear! aims to be •beautiful, easy to use •no feature bloat •built with companies like Spatie in mind •easy price structure Pro-tip: build something for yourself

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Why There are a lot of competitors out there Doesn't really matter Finding your audience Pro-tip: focus on what your audience f i nds important

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How No planning No budget No roadmap No clients

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How Already had a lot of things in the open source space First meetings in August of 2017 Started building September 2017 Pro-tip: build in the open

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How First working version late November 2017 Tested with sites belonging to Spatie & Combell customers Invited some close friends Launched in beta February 2018 About 10% - 15% conversion from our mailing list Pro-tip: don't be afraid to launch

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How Build in the open Idea mustn’t be original Execution is everything Execution can’t be copied

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How Dividing the workload Mattias: SSL knowledge + customer support Freek: coding Laravel Spark took care of the boring stuff Design: outsourced to Spatie Pro-tip: team up with someone

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Marketing Content blogging Discount codes Code snippets on Twitter Doing talks Pro-tip: provide value in your marketing

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Marketing

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Marketing

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Marketing

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Tools Main web server at Combell Uptime satellites: DO and Vultr servers Flare Freshdesk GitHub Pro-tip: use services you know and love

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Code Dive

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In closing

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Documentation

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Integrations API PHP SDK / JS SDK Webhooks CLI Laravel Nova Tool Statamic / CraftCMS

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Future plans Monthly reports Overhaul of the UI of the app

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Resources freek.dev/1609-complex-forms-with-laravel-livewire-in-oh-dear freek.dev/1622-replacing-web-sockets-with-livewire freek.dev/1767-why-and-how-you-should-monitor-scheduled-tasks freek.dev/960-displaying-sites-that-are-down-on-a-dashboard-using-oh-dear- webhooks

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Resources ohdear.app/blog indiehackers.com/interview/bf8cf22b27 ma.ttias.be/how-are-users- f i nding-our-saas twitter.com/i/moments/949273295635079168

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Try it out! Free trial for 10 days ohdear.app/register Coupon: HELLO-PHPBENELUX (30% off for your f i rst 3 month)

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front-line-php.com

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front-line-php.com A close look at modern PHP features Actionable tips to build quality applications Advanced features (FFI, JIT, async) clearly explained Free chapter: front-line-php.com/object-oriented Coupon: HELLO-PHPBENELUX (25% off)

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speakerdeck.com/freekmurze/ohdear-phpbenelux ohdear.app @freekmurze Thank you

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Thanks!