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A seat at whose table? Design and Innovation from Accenture Interactive Andy Polaine APAC Regional Design Director – Fjord @apolaine @fjord Rising Minds Sydney – April 26th, 2018

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2 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Photo: Benjamin Child on Unsplash Now that design has a seat at the table, what should we do with it?

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3 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Photo: Mikko Ryhänen Want a seat at this table?

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4 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Just not this table Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/

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5 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Photo: Fred Mouniguet on Unsplash Imposter syndrome

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6 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Photo: Fred Mouniguet on Unsplash The forking path

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7 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Photo: Samuel Zeller on Unsplash Design’s psychological challenge to business

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“Personal transformation occurs when people come to terms with their creativity – when they realize that they can make things, that the things they make can be really bad, and that through critique, iteration, and practice, those things can become better and better.” 8 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Jon Kolko Photo courtesy of Jon Kolko

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9 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Photo: Clem Onojeghuo on Sunsplash Tensions Digital – Physical Human – Machine Centralised – Decentralised Automation – Control Traceability – Anonymity Speed – Craft

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“Today’s economy rewards people most for merely allocating existing capital. That’s not a recipe for prosperity; it’s simply a game of musical chairs .” 10 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Umair Haque Photo: Daan Huttinga on Unsplash

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“A good life isn’t built first on disposable stuff that matters in economic terms, but on an economy that matters in human terms.” 11 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018 Umair Haque Image: Popperfoto/Getty Images

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From CDO to the new CIO: Chief Impact Officer 12 Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018

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Thank you! Design and Innovation from Accenture Interactive Andy Polaine APAC Regional Design Director – Fjord @apolaine @fjord Rising Minds Sydney – April 26th, 2018