How I Used AI and Automation to Build Tools My Team Actually Uses From SEO Tinkerer to Marketing Engineer 

The Manual Era of SEO Manual keyword "peppering" The "Incognito & Refresh" method Siloed Data 

The Manual Era of SEO Manual keyword "peppering": Endlessly tweaking content without clear data backing. 

The Manual Era of SEO The "Incognito & Refresh" method: Manually checking rankings and clearing cache, hoping for movement. 

The Manual Era of SEO Siloed Data: SEO metrics lived in a vacuum that no one else in the organization cared about or understood. 

Screaming Into the Void 

Screaming Into the Void The Disconnect "Eyes glaze over" during standard SEO reports. There is a fundamental disconnect between technical clicks/impressions and what the C-Suite actually needs to see. 

Screaming Into the Void The Solution Stop giving them "spaghetti" and start giving them the "noodle". The common language of the organization is Money and Internal Demo Requests (IDRs). 

Waterfalls & Water Fountains Stop Reporting, Start Empowering. Instead of being the gatekeeper who stops their day to pull stats for a quarterly deck, I wanted to build "water fountains" that others could drink from. The Goal: Turn manual analysis into automated connectivity. 

Tool 1: The News & Threat Bot Inputs Aggregating RSS Feeds from sources like Search Engine Journal and Search Engine Land. Process Piping data through n8n/Zapier to an AI Parser to determine validity and summary. Output Delivering custom descriptions to Slack answering: "Why?" and "Should I be worried?" 

Tool 1: The News & Threat Bot 

Tool 1: The News & Threat Bot 

Tool 2: The Claude-Powered Data Analyst •Empowerment: Enabling Marketing Ops & Paid Teams to pull their own stats. •Tech Stack: Using Claude Desktop + MCP (Model Context Protocol). •Connectivity: Direct integration with GA4 and Google Search Console. •Result: Self-serve reports that save time and increase team effectiveness. 

Tool 2: The Claude-Powered Data Analyst 

Tool 2: The Claude-Powered Data Analyst The Prompt! Thinking time Data Time 

Tool 3: The Content Optimizer Focus: Readability and Tone over generic "AI-generated" text. 25 Pages Optimized Human-in-the-loop AI Analysis Connecting GSC API, SEMRush, and Screaming Frog to identify "striking distance" pages. 30 Days Timeframe 

Tool 3: The Content Optimizer 

Tool 3: The Content Optimizer 

Tool 3: The Content Optimizer Fast changes the content team to accept or reject! 

Emotional Targeting with Personas Using AI for Marketing Fundamentals We built a tool based on emotional targeting and old-school marketing warfare. Custom ChatGPT for persona-based headlines. Identifying "Worries and Wants". Bypassing the "Red Tape" of slow iteration cycles. 

Emotional Targeting with Personas Talia Wolf book gave me the idea Great book showcasing how people engage / purchase based on the emotions they are feeling. 

Emotional Targeting with Personas Andy Crestodina had a neat post I saw a good post on building out AI personas to help get a “fake” person and see what they worry about 🧐 https://www.orbitmedia.com/blog/ai-marketing-personas/ 

Emotional Targeting with Personas 

Emotional Targeting with Personas 

Emotional Targeting with Personas 

The Rise of the Marketing Engineer Always Be Learning (ABL). SEO curiosity is the blueprint for tool building. Align organic strategy with paid initiatives and build for the team, not just the role. If you aren't using technology to help your team do things better and quicker, you'll fall behind. 

Questions? Thank you for listening.