Slide 1

Slide 1 text

@bram_stein the SCIENCE typography of 2em glyph box 0.5em 0.5em baseline kerning x-height

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

1978 2005

Slide 5

Slide 5 text

The web was (and to a large extend still is) not a good platform for high quality typography.

Slide 6

Slide 6 text

¯\_(ツ)_/¯ JavaScript

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

Manual Automated Design

Slide 9

Slide 9 text

It looks like you’re trying to design something. Have you considered using Comic Sans?

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

a a a Acumin Pro Madre Script Futura PT

Slide 13

Slide 13 text

a

Slide 14

Slide 14 text

a

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

Type

Slide 17

Slide 17 text

aexpd x-height

Slide 18

Slide 18 text

a a a In olden times when wishing still helped one, there lived a king whose daughters were all beautiful, but the youngest was so beautiful that the sun itself, which has seen so much, was astonished whenever it shone in her face. In olden times when wishing still helped one, there lived a king whose daughters were all beautiful, but the youngest was so beautiful that the sun itself, which has seen so much, was astonished whenever it shone in her face. In olden times when wishing still helped one, there lived a king whose daughters were all beautiful, but the youngest was so beautiful that the sun itself, which has seen so much, was astonished whenever it shone in her face. Geogrotesque Gill Sans Arial

Slide 19

Slide 19 text

a a a In olden times when wishing still helped one, there lived a king whose daughters were all beautiful, but the youngest was so beautiful that the sun itself, which has seen so much, was astonished whenever it shone in her face. In olden times when wishing still helped one, there lived a king whose daughters were all beautiful, but the youngest was so beautiful that the sun itself, which has seen so much, was astonished whenever it shone in her face. In olden times when wishing still helped one, there lived a king whose daughters were all beautiful, but the youngest was so beautiful that the sun itself, which has seen so much, was astonished whenever it shone in her face. +7% -8% Geogrotesque Gill Sans Arial

Slide 20

Slide 20 text

n A apple a day kee

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

n A

Slide 23

Slide 23 text

n A apple

Slide 24

Slide 24 text

n A apple a

Slide 25

Slide 25 text

n A apple a d y a

Slide 26

Slide 26 text

n A apple a

Slide 27

Slide 27 text

n A apple a d y a

Slide 28

Slide 28 text

n A apple a d y a keeps

Slide 29

Slide 29 text

n A apple a d y a keeps t e h

Slide 30

Slide 30 text

n A apple a d y a keeps

Slide 31

Slide 31 text

n A apple a d y a keeps t e h

Slide 32

Slide 32 text

n A apple a d y a keeps t e h doctor

Slide 33

Slide 33 text

n A apple a d y a keeps t e h doctor away.

Slide 34

Slide 34 text

n A apple a d y a keeps t e h doctor

Slide 35

Slide 35 text

n A apple a d y a keeps t e h doctor away.

Slide 36

Slide 36 text

n A apple a d y a keeps t e h doctor away.

Slide 37

Slide 37 text

n A apple a d y a keeps t e h doctor away.

Slide 38

Slide 38 text

n apple a d y a keeps t e h doctor away. A

Slide 39

Slide 39 text

n A apple a d y a eeps t e h octor away. k d

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

1. Typeface 2. Font size 3. Line length (measure) 4. Line height (leading) 5. Typesetting

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

1. Typeface 2. Font size 3. Line length (measure) 4. Line height (leading) 5. Typesetting

Slide 44

Slide 44 text

http://sizecalc.com/

Slide 45

Slide 45 text

1. Typeface 2. Font size 3. Line length (measure) 4. Line height (leading) 5. Typesetting

Slide 46

Slide 46 text

Anything from 45 to 75 characters is widely regarded as a satisfactory length of line […] The 66-character line (counting both letters and spaces) is widely regarded as ideal. Robert Bringhurst

Slide 47

Slide 47 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of CPL: 100 CPL: 66 CPL: 20

Slide 48

Slide 48 text

Characters per line 0 100 66

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

No content

Slide 51

Slide 51 text

1. Typeface 2. Font size 3. Line length (measure) 4. Line height (leading) 5. Typesetting

Slide 52

Slide 52 text

Longer measures need more lead than short ones. Dark faces need more lead than light ones. Large-bodied faces need more lead than light-bodied ones. Robert Bringhurst

Slide 53

Slide 53 text

Longer measures need more lead than short ones. Dark faces need more lead than light ones. Large-bodied faces need more lead than light-bodied ones. Robert Bringhurst

Slide 54

Slide 54 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like Line height: 1.4 Line height: 1.3 Line height: 1.2

Slide 55

Slide 55 text

Longer measures need more lead than short ones. Dark faces need more lead than light ones. Large-bodied faces need more lead than light-bodied ones. Robert Bringhurst

Slide 56

Slide 56 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.2 Line height: 1.4 Line height: 1 Line height: 1.6 Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.8

Slide 57

Slide 57 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.2 Line height: 1.4 Line height: 1 Line height: 1.6 Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.8

Slide 58

Slide 58 text

x x

Slide 59

Slide 59 text

x x

Slide 60

Slide 60 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.2 Line height: 1.4 Line height: 1 Line height: 1.6 Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.8

Slide 61

Slide 61 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.2 Line height: 1.4 Line height: 1 Line height: 1.6 Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.8 (1) (1.1) (1.2) (1.3) (1.4)

Slide 62

Slide 62 text

Line height (normalised) 0 4 1.3

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

Longer measures need more lead than short ones. Dark faces need more lead than light ones. Large-bodied faces need more lead than light-bodied ones. Robert Bringhurst

Slide 65

Slide 65 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1 Line height: 1 Line height: 1

Slide 66

Slide 66 text

Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Imagine a vast sheet of paper on which straight Lines, Triangles, Squares, Pentagons, Hexagons, and other figures, instead of remaining fixed in their places, move freely about, on or in the surface, but without the power of rising above or sinking below it, very much like shadows — only hard and with luminous edges — and you will then have a pretty correct notion of my country and countrymen. Line height: 1.2 Line height: 1.3 Line height: 1.4

Slide 67

Slide 67 text

1. Typeface 2. Font size 3. Line length (measure) 4. Line height (leading) 5. Typesetting

Slide 68

Slide 68 text

No content

Slide 69

Slide 69 text

No content

Slide 70

Slide 70 text

No content

Slide 71

Slide 71 text

No content

Slide 72

Slide 72 text

No content

Slide 73

Slide 73 text

No content

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

No content

Slide 76

Slide 76 text

No content

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

No content

Slide 79

Slide 79 text

https://bramstein.com/typography-inspector

Slide 80

Slide 80 text

the SCIENCE typography of 2em glyph box 0.5em 0.5em baseline kerning x-height @bram_stein https://www.bramstein.com/ Set in Acumin by Robert Slimbach “Metal Movable Type” by Willi Heidelbach Thank you.