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Our privacy and the web 30.9.2019 Selena Deckelmann Sr Director, Firefox Browser Engineering

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Short term pessimist, long term optimist 4

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Why I care about privacy 5

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Mozilla Manifesto Principle #4: Individuals’ security and privacy on the internet are fundamental and must not be treated as optional. 6

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“What Privacy is for” 7 By Julie E Cohen

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“the development of subjectivity and development of communal values don’t proceed in lockstep” 8 - Julie E Cohen

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“Surveillance is attention that is purposeful, routine, systemic and focused.” 9 - Julie E Cohen

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…to sell me shoes. 10

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Why care about ad targeting? 13

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Those shoes… 14

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Profiles you can use for targeted ads 16 https://support.aerserv.com/hc/en-us/articles/207148516-List-of-IAB-Categories

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Mozilla Confidential 17 How Firefox helps preserve privacy Ensuring the security of the browser. Fighting surveillance. Creating better defaults and educating people about them.

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The browser is a sandbox where we run untrusted code from people we don’t know, and we hope for the best. 18

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OS-level Sandboxing Site Isolation Fixing bugs Safe Browsing integration Rust! 19

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Fighting surveillance through tech and policy. 20

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Tracking Protection https://disconnect.me/trackerprotection 21

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CA Root Program https://ccadb.org 22 Some fundamentals for security

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TLS 1.3 DNS over HTTPS (DoH) 23

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Firefox Private Network* 24

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Better defaults plus educating people about them. 25

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Privacy is essential to being human. 29

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Privacy is essential to being human on the web. 30

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The web was created without thinking about the threat models. And they’ve evolved. 31

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How can the web help preserve our privacy? 32

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Browsers can provide understandable privacy properties. 33

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What about mobile apps? 35

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Uninstall apps. Use the Browser. Protect people’s privacy. 37

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Thank You Mozilla Confidential 38